Clients Handled - IDFC (BFSI), Croma ( E-Commerce/ D2C), Tata clique luxury (E-commerce),discovery+(OTT) Tata Play Binge (Entertainment /OTT), HDFC LIFE Insurance (BFSI), Zalora(Taiwan),BoatResponsibilities & Role:● Collaborated closely with clients, understanding their business objectives and translating them into actionable campaign strategies to drive brand awareness and customer engagement.● Utilized data analysis techniques to identify target audience segments, optimize media placement, and allocate budget effectively, resulting in improved campaign performance and ROI.● Worked cross-functionally with creative teams, account managers, and vendors to develop compelling marketing assets, including ad copies, visuals, and landing pages.● Monitored campaign performance metrics, analyzed data, and generated insightful reports to provide clients with valuable performance insights and recommendations for optimization.● Worked on DV360, Omniture, FB Ads, Google Ads, and Twitter ads on a daily basis to optimize and meet client needs.● Worked with MMPs like Appsflyer and Branch to optimize on lower funnel data maximizing profitability for the clients.Organizational:● Croma:-Successfully executed Co-Branded/Partner Content campaigns with renowned brands like Apple, Intel, Lenovo, Bose, and Samsung. By leveraging RnF, GDN and YouTube Bumper strategies, these campaigns effectively showcased collaborative content and helped us achieve our campaign goals.● ZALORA: -Client primary objectives were to increase awareness and reach. We as a team were successfully able to deliver 1.5x increase in views and reach, while also driving (approx.) 56K conversions.

Clients Handled - IDFC (BFSI), Croma ( E-Commerce/ D2C), Tata clique luxury (E-commerce),discovery+(OTT)● Conducted thorough analysis of business processes, gathered requirements, and identified areas for improvement, resulting in a 15% increase in operational efficiency.● Collaborated with cross-functional teams, including stakeholders and subject matter experts, to define project scope, set objectives, and ensure successful project delivery.● Actively participated in team meetings and brainstorming sessions, contributing innovative ideas and insights to drive continuous improvement.● Supported senior business analysts in conducting market research, competitor analysis, and feasibility studies to inform strategic initiatives.● Provided strategic insights on the landing pages, ad creatives etc.● Worked for various optimizations under different matrices (CPM, CPC, CPV, Maximize Conversions).

1. Job Posting and Advertising: Created compelling job descriptions and posted them on relevant job boards, social media platforms, and other recruitment channels to attract a diverse pool of candidates.(Indeed, zip recruiter, job diva , Monster)2.Candidate Sourcing: Utilized various sourcing strategies, such as online databases, networking, and referrals, to identify and engage with potential candidates who possess the required skills and qualifications.3. Interview Coordination: Coordinated and scheduled interviews, ensuring a positive and smooth candidate experience. Prepare interview materials and provide timely feedback to candidates and hiring managers.4. Ensuring compliance with legal requirements and promoting diversity in hiring.5. Assessing candidates through interviews, screenings, and skills assessments.6.Boolean searching

1. Consultative Selling: Understood the unique needs and goals of each client and provide customized solutions. Tailor presentations and proposals to address specific pain points and demonstrate the value of BYJU'S offerings.2. have gone through a real challenge to do cold callings to generate prospects and revenue for the company & meet my sales revenue targets.3. Promoting a Different Range of Educational Products.4.Booking product Demos & Catering 10+ product demos in week.

1. Sponsorship Acquisition: Identified sponsorship opportunities for the Indian geotechnical society Pune chapter initiatives and events. Developed sponsorship packages, pitch proposals to potential sponsors, and negotiate sponsorship agreements.2. Collaboration with Other Teams: Collaborated with other teams within the IGS Pune Student Chapter, such as the events team, membership team, and outreach team, to align marketing efforts with overall organizational goals and support their initiatives. Coordinated cross-promotional activities and ensure consistent messaging.3. Strategizing event flow to engage more students.4. Led a team of 5-6 people for pitching the coaching institute and other ed-tech vendors to sponsor the events.

1.Event Promotion: Planed and executed marketing campaigns to promote events organized by the CESA BVP. This includes creating event-specific marketing materials, coordinating with event partners, reaching out to target audiences, and tracking the success of promotional efforts.2. Connecting with different college students and briefing them about the event.3. Creating banners and posters for the event.4. Creating awareness for the event to reach out maximum number of students.

1. Marketing Strategy Development: Collaborated with the leadership team to develop marketing strategies and plans to promote the Entrepreneurship Development Cell's initiatives, programs, and events.2.Branding and Communication: Developed and maintained the organization's brand identity, including logo design, visual elements, and messaging. Created compelling content for various marketing channels such as website, social media, newsletters, and press releases.3.Social Media Management: Managed the organization's social media presence, including creating and scheduling posts, engaging with the audience, and monitoring analytics to optimize performance. Developed strategies to increase followers and engagement on platforms such as Facebook, Instagram, Twitter, and LinkedIn.

1.Partnership Development: Identified potential corporate partners and established strategic relationships with companies that align with the goals and objectives of the Entrepreneurship Development Cell. This involved conducting research, reaching out to companies, and negotiating partnership agreements.2.Sponsorship Acquisition: Identified sponsorship opportunities for the Entrepreneurship Development Cell's initiatives and events. Developed sponsorship packages, pitch proposals to potential sponsors, and negotiate sponsorship agreements.