• Results oriented Business Data Analyst with a good understanding of how analytics is used in Business Requirement gathering, Business Analysis, and Business Process Modeling.• Creative thinker with strong analytical skills adept at conceptualizing solutions that align advanced analytics with business strategy to meet business objectives within acceptable levels of risk. • Equipped with excellent communication skills, and work ethic, and possesses a strong sense of leadership with a commendable record of accomplishment.• Proficiently skilled data analyst with a strong background in programming languages such as Python, SQL, and R, as well as reporting and visualization tools such as MS Project, MS Office, Tableau,and Power BI.• Experienced in web development using HTML, CSS, and Bootstrap CSS.• Strong understanding of databases such as MS SQL, Oracle, MySQL, IBM DB2, and PostgreSQL, andproficiency in working with platforms like Google Cloud Platform, Google Data Studio and more.• Have completed various projects during my postgraduation such as, but not restricted to Using machine learning algorithms to solve complicated business challenges, building automated chatbots, using AI in healthcare to monitor vitals of Students appearing for Exams, Executing Financial Analysis of a Company using various models in Excel and python, etc.
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Search Engine Optimization AnalystWerrv Inc. Jan 2023 - PresentToronto, Ontario, Canada• Analyzed the data to identify patterns using python Beautiful Soup web-scraping for data extraction that lead to successful SERP EDA results.• Developed and implemented an automated system using GPT-3 for 38000+ product descriptions to improve ranking with an accuracy of 91%.• Created ETL process, data cleaning and statistical data analysis & modeling in Tableau using Tableau relationships.• Executed keyword research to identify high-traffic & most commonly used keywords.• Optimized website content such as product's description, title, etc and meta tags to improve Search Engine Rankings.• Analyzed website traffic using tools like Google Analytics to identify areas for improvement.• Tracking and reporting on SEO performance metrics and KPI. -
Senior Sales Associate7-Eleven Nov 2021 - PresentWindsor, Ontario, Canada -
Data Analytics Consulting InternshipKpmg Canada May 2022 - May 2023Canada• Assessed data quality and processed for analysis. Worked on data insights, segmentation and presentation.• Created a proof-of-concept dashboard using Tableau, improving data accessibility and reducing manual reporting time by 40% for Sprocket Central Ltd.• Developed a mockup platform to improve the workflow process using SmartDraw tool by 92% of the effectiveness. • Targeted high-value customers for analysis based on demographics and attributes resulting in an 83% viable solution.• Achieved efficient results and hands-on experience by using agile methodologies and product lifecycle management. -
Business Analyst, Web DevelopmentAnant Jewel Tech Private Limited Jan 2020 - Aug 2021Mumbai, Maharashtra, India• Successfully developed and maintained an e-commerce platform on OpenCart for 'Malika's Ensemble', a prominent clothing brand.• Led end-to-end development of the platform, ensuring seamless user experience and attractive design.• Conducted regular website maintenance, resolving technical issues promptly and optimizing performance.• Created and executed impactful ad campaigns on Facebook and Google, driving substantial traffic to the website.• Managed campaigns on Amazon and Flipkart, expanding brand reach and generating increased traffic.• Implemented website optimization strategies, including keyword research and integration, resulting in significant organic traffic growth.• Crafted persuasive product descriptions, improving visibility on Google Search, and driving customer engagement.• Utilized business analysis tools such as Google Analytics, Hotjar, and A/B testing to analyze user behavior, optimize conversion rates, and improve overall website performance.• Proficiently utilized Tableau and Power BI for data visualization and analysis, presenting key insights and trends to stakeholders.• Utilized SQL for data extraction, manipulation, and querying to support data-driven decision-making processes.
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Business Development AnalystWhite Media Solutions Dec 2018 - Dec 2019Mumbai, Maharashtra, India• Monitored digital marketing initiatives across a range of platforms, including search engines, social media, display advertising, and email marketing. Monitored performance metrics and making adjustments to targeting, bidding, ad creatives, and landing pages to improve campaign performance.• Monitoring daily user trends on active campaigns using Google Analytics. • Conduct market research to identify new opportunities and stay up to date with industry trends.• Analyzing data to measure the effectiveness of marketing efforts and inform decision-making.• Building relationships with potential partners, advertising platforms, publishers, and other media partners.• Managing budgets and allocating resources for Social Media Campaigns effectively. -
Social Media InternRentsetgo Jun 2016 - Aug 2016Mumbai Area, India
Anurag Rohra Education Details
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3.53/4.0 -
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Frequently Asked Questions about Anurag Rohra
What company does Anurag Rohra work for?
Anurag Rohra works for Werrv Inc.
What is Anurag Rohra's role at the current company?
Anurag Rohra's current role is Data Analyst | Business Analyst.
What schools did Anurag Rohra attend?
Anurag Rohra attended St. Clair College, University Of Mumbai.
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