Anurag Rohra Email & Phone Number

Canada

Toronto, Ontario, Canada

• Analyzed the data to identify patterns using python Beautiful Soup web-scraping for data extraction that lead to successful SERP EDA results.• Developed and implemented an automated system using GPT-3 for 38000+ product descriptions to improve ranking with an accuracy of 91%.• Created ETL process, data cleaning and statistical data analysis & modeling in Tableau using Tableau relationships.• Executed keyword research to identify high-traffic & most commonly used keywords.• Optimized website content such as product's description, title, etc and meta tags to improve Search Engine Rankings.• Analyzed website traffic using tools like Google Analytics to identify areas for improvement.• Tracking and reporting on SEO performance metrics and KPI.

Windsor, Ontario, Canada

Canada

• Assessed data quality and processed for analysis. Worked on data insights, segmentation and presentation.• Created a proof-of-concept dashboard using Tableau, improving data accessibility and reducing manual reporting time by 40% for Sprocket Central Ltd.• Developed a mockup platform to improve the workflow process using SmartDraw tool by 92% of the effectiveness. • Targeted high-value customers for analysis based on demographics and attributes resulting in an 83% viable solution.• Achieved efficient results and hands-on experience by using agile methodologies and product lifecycle management.

Mumbai, Maharashtra, India

• Successfully developed and maintained an e-commerce platform on OpenCart for 'Malika's Ensemble', a prominent clothing brand.• Led end-to-end development of the platform, ensuring seamless user experience and attractive design.• Conducted regular website maintenance, resolving technical issues promptly and optimizing performance.• Created and executed impactful ad campaigns on Facebook and Google, driving substantial traffic to the website.• Managed campaigns on Amazon and Flipkart, expanding brand reach and generating increased traffic.• Implemented website optimization strategies, including keyword research and integration, resulting in significant organic traffic growth.• Crafted persuasive product descriptions, improving visibility on Google Search, and driving customer engagement.• Utilized business analysis tools such as Google Analytics, Hotjar, and A/B testing to analyze user behavior, optimize conversion rates, and improve overall website performance.• Proficiently utilized Tableau and Power BI for data visualization and analysis, presenting key insights and trends to stakeholders.• Utilized SQL for data extraction, manipulation, and querying to support data-driven decision-making processes.

Mumbai, Maharashtra, India

• Monitored digital marketing initiatives across a range of platforms, including search engines, social media, display advertising, and email marketing. Monitored performance metrics and making adjustments to targeting, bidding, ad creatives, and landing pages to improve campaign performance.• Monitoring daily user trends on active campaigns using Google Analytics. • Conduct market research to identify new opportunities and stay up to date with industry trends.• Analyzing data to measure the effectiveness of marketing efforts and inform decision-making.• Building relationships with potential partners, advertising platforms, publishers, and other media partners.• Managing budgets and allocating resources for Social Media Campaigns effectively.

Mumbai Area, India

Postgraduate Degree, Data Analytics For Business, 3.53/4.0

Data Analytics for Business, a two-year Post Graduation program, gave me the exposure to extensive use of industrial software which are.

Bachelor'S Of Mass Media, Advertising

As a graduate with a Bachelor's of Mass Media degree with a specialized focus on Advertising and Information Technology (IT), offering.