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Anurakt Awasthi Email & Phone Number

Principal Director Marketing Personalization (Martech | AdTech | Loyalty ) at Macy's
Location: Dallas, Texas, United States 7 work roles 2 schools
1 work email found @mckinsey.com LinkedIn matched
✓ Verified May 2026 4 data sources Profile completeness 100%

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Current company
Macy's
Role
Principal Director Marketing Personalization (Martech | AdTech | Loyalty )
Location
Dallas, Texas, United States

Who is Anurakt Awasthi? Overview

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Quick answer

Anurakt Awasthi is listed as Principal Director Marketing Personalization (Martech | AdTech | Loyalty ) at Macy's, based in Dallas, Texas, United States. AeroLeads shows a work email signal at mckinsey.com and a matched LinkedIn profile for Anurakt Awasthi.

Anurakt Awasthi previously worked as Head of Marketing personalization architecture at Macy'S and Expert - Marketing technology at Mckinsey & Company. Anurakt Awasthi holds B.Tech, Information And Communication Tech. from Dhirubhai Ambani Institute Of Information And Communication Technology.

Company email context

Email format at Macy's

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{first}_{last}@mckinsey.com
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Profile bio

About Anurakt Awasthi

Seasoned marketing and Adtech technology expert with over 12 years of proven track record in solution design, technology enablement, eCommerce implementation, loyalty program design, growth marketing, and delivering personalization at scale, driving value for clients. Trusted advisor for C-suite executives, adept at turning complex business problems into actionable use cases, unlocking the full capability of the marketing technology stack.Top Skills: Digital Transformation, Digital Marketing Strategy, Cross-Channel E-Commerce, Omnichannel personalization, Enterprise Architecture, Systems Integration, Content Management Systems (CMS), CRM, Data, Decisioning engine, Loyalty & Gamification, Personalization, Testing & Optimization, Digital Asset Management (DAM), Agile, Marketing Analytics, Web & Mobile AnalyticsVerticals: Consumer Packaged Goods, E-Commerce, High Tech, Hospitality & Travel, Consumer & Retail, Software

Listed skills include Java, Servlets, Core Java, Eclipse, and 28 others.

Current workplace

Anurakt Awasthi's current company

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Macy's
Macy'S
Principal Director Marketing Personalization (Martech | AdTech | Loyalty )
Dallas, TX, US
Website
macys.com
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7 roles

Anurakt Awasthi work experience

A career timeline built from the work history available for this profile.

Principal Director Marketing Personalization (Martech | Adtech | Loyalty )

Macy'S

Dallas, TX, US

Head Of Marketing Personalization Architecture

Current
Macy'S

New York, NY, US

Principal Owner for Marketing Personalization Architecture, Customer Data Platform (CDP), Adobe experience platform and other enterprise platform focused on marketing personalizationLed the end-to-end architecture and execution of Moloco's marketing personalization strategy, leveraging a robust CDP to drive real-time data collection, segmentation, and.

Sep 2024 - Present

Expert - Marketing Technology

Mckinsey & Company

US

Expert in Marketing and Adtech technologies. Well versed with complete Marketing Technology stack - CRM, Data science, CRM, CDP, Activation, Measurement, Marketing Cloud, Salesforce marketing cloud, Campaign, DAM, CMS, Salesforce commerce cloud, Salesforce data cloud, Salesforce service cloudHe has led and successfully delivered large scale Digital.

Jan 2022 - Oct 2024

Principal Product Manager

Deloitte

Worldwide, OO

Product leader and a certified Architect with a focus on digital marketing solutions. Comprehensive experience of designing, developing and deploying enterprise grade solutions on Adobe experience cloud and Salesforce Marketing cloud. Deep expertise in Adobe Experience cloud / Salesforce marketing cloud integrations with various Ecommerce Solutions.

Dec 2017 - Jan 2022

Enterprise Architect

Digitaslbi

London, London, GB

Crafting CMS Solutions centered around Adobe suite of products, specializing in design and implementation tailored to diverse client requirements. Leveraging AEM's capabilities, ensure seamless integration and optimal performance for enhanced user experiences, driving digital success across industries.

Aug 2015 - Jul 2016

Lead Developer

Digitaslbi

London, London, GB

Developed and enhanced features for clients using AEM 5.6.1 and CQ5.5, including card components and main navigation improvements. Specialized in creating configurable carousel components and integrating third-party services. Managed release cycles and Bamboo plans, while crafting dynamic templates like dealer finders and manufacturer lists.

May 2014 - Jul 2015

Development Team Lead

Sapient

Boston, MA, US

Dynamic software developer specializing in Java and Groovy scripting for seamless migration of digital assets across 23 countries onto CQ5 platforms. Created custom workflow models for content authorization and developed servlets/services to manage asset downloads. Integrated Adobe Omniture analytics for comprehensive tracking.

Jul 2012 - May 2014
Team & coworkers

Colleagues at Macy's

Other employees you can reach at macys.com. View company contacts →

KE Karin Egeland Karin Egeland Colleague at Macy'S Orlando, Florida, United States, United States View → LK Lindsay King Lindsay King Colleague at Macy'S New York City Metropolitan Area, United States, United States View → JA John Adams John Adams Colleague at Macy'S Cincinnati Metropolitan Area, United States, United States View → CP Chanelle Porter Chanelle Porter Colleague at Macy'S Atlanta, Georgia, United States, United States View → DB David Baccus-Primitivo David Baccus-Primitivo Colleague at Macy'S Denver Metropolitan Area, United States, United States View → AS Alix Scharf Alix Scharf Colleague at Macy'S Roslyn, New York, United States, United States View → MB Madison Booth, Msc Madison Booth, Msc Colleague at Macy'S New York, New York, United States, United States View → SR Stan Raber Stan Raber Colleague at Macy'S Eugene, Oregon, United States, United States View → NY Nagoor Yusuff Nagoor Yusuff Colleague at Macy'S Charlotte, North Carolina, United States, United States View → BK Bruce King Bruce King Colleague at Macy'S Atlanta Metropolitan Area, United States, United States View →
2 education records

Anurakt Awasthi education

B.Tech, Information And Communication Tech.

Dhirubhai Ambani Institute Of Information And Communication Technology

Mathematics And Computer Science

Mercy Memorial School, Kanpur
FAQ

Frequently asked questions about Anurakt Awasthi

Quick answers generated from the profile data available on this page.

What company does Anurakt Awasthi work for?

Anurakt Awasthi works for Macy's.

What is Anurakt Awasthi's role at Macy's?

Anurakt Awasthi is listed as Principal Director Marketing Personalization (Martech | AdTech | Loyalty ) at Macy's.

What is Anurakt Awasthi's email address?

AeroLeads has found 1 work email signal at @mckinsey.com for Anurakt Awasthi at Macy's.

Where is Anurakt Awasthi based?

Anurakt Awasthi is based in Dallas, Texas, United States while working with Macy's.

What companies has Anurakt Awasthi worked for?

Anurakt Awasthi has worked for Macy'S, Mckinsey & Company, Deloitte, Digitaslbi, and Sapient.

Who are Anurakt Awasthi's colleagues at Macy's?

Anurakt Awasthi's colleagues at Macy's include Karin Egeland, Lindsay King, John Adams, Chanelle Porter, and David Baccus-Primitivo.

How can I contact Anurakt Awasthi?

You can use AeroLeads to view verified contact signals for Anurakt Awasthi at Macy's, including work email, phone, and LinkedIn data when available.

What schools did Anurakt Awasthi attend?

Anurakt Awasthi holds B.Tech, Information And Communication Tech. from Dhirubhai Ambani Institute Of Information And Communication Technology.

What skills is Anurakt Awasthi known for?

Anurakt Awasthi is listed with skills including Java, Servlets, Core Java, Eclipse, Java Enterprise Edition, Jsp, Web Development, and Html.

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