Anuruddha Weeraratna Email & Phone Number

Singapore

Colombo

I was the team leader of the software development team of 12. Main responsibilities - Building the project architecture- Deciding the technology stack- Implementing tools- Allocating team- Managing with team members - High-level programming - Determines operational feasibility by evaluating analysis, problem definition, requirements, solution development, and proposed solutions.- Documents and demonstrates solutions by developing the documentation, flowcharts, layouts, diagrams, charts, code comments, and clear code.- Prepares and installs solutions by determining and designing system specifications, standards, and programming.- Improves operations by conducting systems analysis; recommending changes in policies and procedures.- Obtains and licenses software by obtaining required information from vendors; recommending purchases; testing and approving products.- Updates job knowledge by studying state-of-the-art development tools, programming techniques, and computing equipment; participating in educational opportunities; reading professional publications; maintaining personal networks; participating in professional organizations.- Protects operations by keeping the information confidential.- Provides information by collecting, analyzing, and summarizing development and service issues.- Accomplishes engineering and organization mission by completing related results as needed.-Develops software solutions by studying information needs; conferring with users; studying systems flow, data usage, and work processes; investigating problem areas; following the software development lifecycle.

Singapore

Handling Ecommerce platform of Esteem Trends store based in Singapore from Italy. Manage all online activity in relation to traffic acquisition, sales, conversion, and a/b testing and reportingDevelop and implement an ecommerce strategy in order to improve website performanceWork with developers to improve website speedWork with the marketing team or manage digital marketers in order to improve quality and traffic acquisitionRe-Platforming website to new CMS, making website mobile capableResearch market in order to discover new trends and technologies in order to improve website performanceAnalyze various data in order to deliver data-driven strategies in order to deliver top performance and achieve kpisOversee or directly manage digital marketing channels across PPC, SEO, Display, affiliates and email marketing and social mediaDevelop content calendar and oversee website uploads and landing pages developmentReport on performance

Milan Area, Italy

Design and oversee all aspects of our digital marketing department including our marketing database, email, and display advertising campaigns.Develop and monitor campaign budgets.Plan and manage our social media platforms.Prepare accurate reports on our marketing campaign’s overall performance.Coordinate with advertising and media experts to improve marketing results.Identify the latest trends and technologies affecting our industry.Evaluate important metrics that affect our website traffic, service quotas, and target audience.Work with your team to brainstorm new and innovative growth strategies.Oversee and manage all contests, giveaways, and other digital projects.

Milan Area, Italy

-Planning digital marketing campaigns, including web, SEO/SEM, email, social media and display advertising-Maintaining our social media presence across all digital channels-Measuring and reporting on the performance of all digital marketing campaignsResponsibilitiesPlan and execute all digital marketing, including SEO/SEM, marketing database, email, social media and display advertising campaignsDesign, build and maintain our social media presenceMeasure and report performance of all digital marketing campaigns, and assess against goals (ROI and KPIs)Identify trends and insights, and optimize spend and performance based on the insightsBrainstorm new and creative growth strategiesPlan, execute and measure experiments and conversion testsCollaborate with internal teams to create landing pages and optimize the user experienceUtilize the strong analytical ability to evaluate end-to-end customer experience across multiple channels and customer touch pointsInstrument conversion points and optimizes user funnelsCollaborate with agencies and other vendor partnersEvaluate emerging technologies. Provide thought leadership and perspective for adoption where appropriate

Master Of Business Administration - Mba, International Business

Project Management

Bachelor'S Degree, Information Technology

High School Diploma, Mathematics