Anusha is part of the Growth & Performance Marketing team at Air India. Directly responsible for Affiliate Marketing and also working on CLM strategy. She has also worked on building CLM 0-1 & re-launch of the loyalty program: Flying Returns.Previous to this she was working with Goibibo (GO-MMT group) where she was managing the goTribe Loyalty program and was responsible for driving the repeat purchase, program enrolment, reduction in churn rate, etc. along with product marketing and development. She has also designed and managed user handholding programs to enhance platform repeat rate, acquisition and retention of new & never transacted user base along with managing the retention marketing for International and Domestic hotels line of business for Goibibo.She is a MBA graduate from MDI Gurgaon (Marketing & Strategy) and an engineering graduate from The LNMIIT, Jaipur.Core Skills and Expertise:• Strategic thinking, planning and analytical ability • Customer Lifecycle Management: Drive user acquisition, retention and repeat purchase • Strong customer orientation and drive to enhance business outcomes • Keen eye for design, creativity, aesthetics and functionality of products and communication