Anusha Agarwal Email & Phone Number

Gurugram, Hr, In

Gurugram, Haryana, India

-> Building enhanced e-commerce analytics tracking for accurate measurement of KPIs.-> Creating strategies for growth of affiliate marketing program.

Gurugram, Haryana, India

𝗙𝗹𝘆𝗶𝗻𝗴 𝗥𝗲𝘁𝘂𝗿𝗻𝘀 𝗥𝗲𝘃𝗮𝗺𝗽 𝗟𝗮𝘂𝗻𝗰𝗵:-> Launched Reimaged Flying Returns program, significantly enhancing program awareness among both members and non-members through a multi-channel marketing strategy (ATL, BTL, In flight & At airport asset, etc.).-> Developed and implemented targeted CLM interventions that led to a substantial increase in new member enrollment from 5 to 18% within 4 months.𝗕𝘂𝗶𝗹𝗱𝗶𝗻𝗴 𝗖𝗟𝗠 𝟬-𝟭:-> Implementation of one trust (GDPR-compliant) platform for effective user consent management.-> Onboarded Adobe campaign manager & CLM channels (WhatsApp, RCS, Google Annotations, etc.) to build omni channel presence.-> Strategized customer journeys to optimize member experience, driving enrollment, booking conversions, and upselling of ancillary services.

Gurugram, Haryana, India

𝗟𝗼𝘆𝗮𝗹𝘁𝘆 & 𝗨𝘀𝗲𝗿 𝗛𝗮𝗻𝗱𝗵𝗼𝗹𝗱𝗶𝗻𝗴 𝗣𝗿𝗼𝗴𝗿𝗮𝗺-> 𝗥𝗲𝗱𝘂𝗰𝘁𝗶𝗼𝗻 𝗶𝗻 𝗖𝗵𝘂𝗿𝗻 𝗿𝗮𝘁𝗲 𝗼𝗳 𝗟𝗼𝘆𝗮𝗹𝘁𝘆 𝗺𝗲𝗺𝗯𝗲𝗿𝘀: Enhanced user experience by omni channelcommunications basis LOB affinity and past user behavior-> 𝗩𝗮𝗿𝗶𝗮𝗯𝗹𝗲 𝗖𝗮𝘀𝗵𝗯𝗮𝗰𝗸 𝗣𝗿𝗼𝗴𝗿𝗮𝗺: Launched variable cashback post booking for loyalty members leading to significant uplift in DAUs & MOM repeat-> 𝗖𝘂𝘀𝘁𝗼𝗺𝗶𝘇𝗲𝗱 𝗖𝗟𝗠 𝗹𝗼𝗼𝗽𝘀: Handhold users till 5th transaction by effectively communicating benefitsacross platforms X channels leading to uplift in platform repeat rates

Gurugram, Haryana, India

𝟭) 𝗗𝗼𝗺𝗲𝘀𝘁𝗶𝗰 𝗛𝗼𝘁𝗲𝗹𝘀 𝗥𝗲𝗰𝗼𝘃𝗲𝗿𝘆:-> 𝗢𝗽𝘁𝗶𝗺𝗶𝘇𝗮𝘁𝗶𝗼𝗻 𝗼𝗳 𝗿𝗲𝘁𝗮𝗿𝗴𝗲𝘁𝗶𝗻𝗴 𝗷𝗼𝘂𝗿𝗻𝗲𝘆𝘀 for Budget and Couple Friendly segments leading to uplift in drop off notification CTRs & increase in code redemptions-> 𝗗𝗼𝗿𝗺𝗮𝗻𝘁 𝗨𝘀𝗲𝗿 𝗥𝗲𝗮𝗰𝘁𝗶𝘃𝗮𝘁𝗶𝗼𝗻: Distributed goCash to dormant users as gift coupled with effectiveproactive & retargeting campaigns, leading to incremental Txns-> 𝗛𝗼𝘁𝗲𝗹 𝗣𝗮𝗿𝘁𝗻𝗲𝗿 𝗦𝗮𝗹𝗲: Successfully managed 110+ Hotel chain sales leading to significant uplift in Room Nights sold during sale duration𝟮) 𝗡𝗲𝘄 𝗨𝘀𝗲𝗿 𝗔𝗰𝗾𝘂𝗶𝘀𝗶𝘁𝗶𝗼𝗻:-> 𝗗𝗲𝘀𝗶𝗴𝗻𝗲𝗱 𝟭𝟰 𝗱𝗮𝘆 𝗻𝗲𝘄 𝘂𝘀𝗲𝗿 𝗼𝗻𝗯𝗼𝗮𝗿𝗱𝗶𝗻𝗴 𝗷𝗼𝘂𝗿𝗻𝗲𝘆: Highlighting range of offers and experimenting with AMP emails leading to uplift in OR by 44%: 4.6 lakh new users added monthly to active email base-> 𝗧𝗮𝗿𝗴𝗲𝘁𝗲𝗱 𝗡𝗲𝘄 & 𝗡𝗲𝘃𝗲𝗿 𝗧𝗿𝗮𝗻𝘀𝗮𝗰𝘁𝗲𝗱 𝘂𝘀𝗲𝗿𝘀 𝘃𝗶𝗮 𝗻𝗲𝘄 𝗰𝗵𝗮𝗻𝗻𝗲𝗹𝘀: SMS RCS & WA leading to ~27k monthly new user transactions while maintaining low CPO

- Developed a 4 Box Model for the holistic evaluation & identification of low performance areas of the field force- Identified the present gap in workforce efficiency of DSR and ISRs impacting overall sales- Performed competitive benchmarking within and beyond FMCG industry to develop efficient and effective R&R (Increase engagement of Top performers) and L&D (On-field & E-learning) model

Udaipur Area, India

Project : Productivity improvement in PTH (Plated Through Hole) process -Learned how to approach a problem using Shanin tools-Understood the workflow and process management for productivity improvement-Learned Pro-model software for simulation and analysis

Kazakhstan

Project : Implementation of Human Machine Interface for Siemens S300 controllers -Learned working and performed simulations in STEP-7 SOFTWARE to make Ladder Diagrams for the visualizing panel and created Tags to connect visual components to Siemens S300 controller-Developed several screens using WinCC Flexible Advanced to be used with SIMATIC touch panel to determine the aggregate work flow at the uncoiling and cutting shop in cold rolling mill -2

Pgpm

Activities and Societies: Mentor & Student Representative: Corporate Relations and Placement Committee

Bachelor Of Technology - Btech, Electrical, Electronic And Communications Engineering Technology/Technician

Activities and Societies: Student's Gymkhana, General Secretary- Cultural Council , Vivacity Organizing Committee , Electronics Lab.