Anusha Pathak Email & Phone Number

Bengaluru, Karnataka, India

Bengaluru, Karnataka, India

- Worked towards Conversions of traffic on the India mart portal for the Homag India Manufacturing Facility. Developed and implement pipeline acceleration programs to ensure movement throughout the funnel- Research, select, design and manage key local events to be included as tactics in the broader campaign plan; forecast, measure and analyze reports on the impact of field events to learn, improve and justify the investment. - Understand marketing data and develop strategies for key… Show more - Worked towards Conversions of traffic on the India mart portal for the Homag India Manufacturing Facility. Developed and implement pipeline acceleration programs to ensure movement throughout the funnel- Research, select, design and manage key local events to be included as tactics in the broader campaign plan; forecast, measure and analyze reports on the impact of field events to learn, improve and justify the investment. - Understand marketing data and develop strategies for key account segmentation and customer buying cycle- Work with the global Decission makers from Germany, APAC and Aurtralia to drive plans for new innovative and creative marketing approaches to drive revenue growth.- Independently generate as well as collaborate with vendors, to create compelling content and creative to target c-suite level audiences.- Define customer needs and insights, and develop local messaging and campaigns that address different audiences via intelligent targeting and segmentation- Communicate and educate the sales team regarding new and planned marketing activities including global, regional and local programs- Created targeted marketing materials and managed internal and external distribution to build and maintain awareness of company services and competitive advantages.- Re presented HOMAG India in the Global event such as "IndiaWood", Co-laborated with the key decision makes as the SPOC and successfully converted the leads and capitalised on them. Show less

Mba, Business And Finance

Bachelor Of Commerce - Bcom

Education record