Innovative and detail oriented Product Owner / Business Analyst & Scrum Master with 8.5 years of experience in coordinating & managing teams on onsite- offshore modelExperience working in Agile environment and helped implement the Scrum framework within my organizationResponsible for conducting Market & User Research, SWOT analysis etc to develop Product Positioning and Product Strategy plansOwned the Product Roadmap and coordinated with cross functional teams like IT, QA, design, business & end users to maintain the Product Vision and launch Product Features. Responsible for Product Backlog and groom it based on the end user feedback & changing business needs. Used Consumer reviews to consider existing feature improvements, new feature introductions and identified opportunities for product refreshesSound experience eliciting business requirements, developing business process flows, documenting user stories & act as a liaison between various internal teams & client to develop the requirements into real time application featuresProficient in conducting GAP analysis using AS-IS and TO-BE models, documenting project user journeys, designing the Product Prototypes & Wireframes using tools like Miro, Balsamic and MS Visio. Worked on CRO using A/B testing and landing page optimizationCoordinate meetings, UAT and release plans to ensure smooth rolling of the product. Work closely with marketing & sales team to help them maximize their effortAs a Scrum Master coordinated various Scrum ceremonies, collected internal metrics on team velocity, sprint reports and used this information to assisted teams improve process and productivity