Anusha R. Email & Phone Number

Work on groundbreaking multichannel SaaS Digital Marketing Platform that focuses on uniquely identify the customer’s patterns, effectively interact with them across channels and achieve a positive return on marketing investment (ROMI) Own subset of product & responsible for having a vision for itResponsible for the entire product life cycle from ideation to launch & monitoring of the new features on this subsetWork with the team on building APIs, getting adoption and monitoring the API performance & usage post launchPartner with the development team to deliver customized features to select clientsWork closely with key stakeholders throughout the organization, keep them informed on overall health of the project Create and Maintain the Product Backlog Prioritize and sequence the backlog according to business priority Help teams with the elaboration of Epics, Themes and Features into user stories that are granular enough to be achieved in a single sprint Interface with business teams to assess ongoing business needs and translate those needs into systems requirementsConvey the Vision and Goals at the beginning of every Release and Sprint and represents the customer, interfaces and engage the customer Participate in Agile scrum ceremonies and track the product progress at the end of every sprint with complete authority to accept or reject work done Coordinate with other product owners in India and North America on overall product roadmap and global prioritization Review and give feedback & approve product deliveries according to acceptance criteria within the area of responsibility Own release notes and feature availability to delivery teams Work with UX team to ensure product’s usability Identify, track and resolve project issues and risks Communicate and coordinate with client teams to prioritize the hotfix to support critical projects Mentor the team members/BSAs

Act as a liaison between end user, IT, QA, vendors, customers and others to resolve issues &inefficiencies in the systems & the business workflowOwn the Product Backlog, conduct Product Backlog grooming sessions, elicit requirements for theplanned Sprint Backlog & document them as user stories & acceptance criteria in JIRAConduct market & end user research to make sure that the product features stay inline with thecurrent market trendsOrganize, plan & coordinate the development work, testing schedules including UAT’s, releaseplanning etc.Connect with our business stakeholders on a regular basis to make sure that the productdevelopment stays on track with the Product RoadmapComparing the developed features against the acceptance criteria & participate in the QualityAssurance process by validating the reported bugs against the requirementsDocument usability feedback on the application to identify issues early on to re-prioritize thebacklog for the next releaseDocument the project user journeys, design the product prototypes & wireframes using tools likeMiro, Balsamic and MS VisioWork closely with UI/UX designers to convert business requirements into real time applicationscreens and later work with the development team to convert these into the actual application.Demo the product to stakeholders and end users on a regular basisFacilitate the various scrum ceremonies including Sprint Planning, Daily Stand Up, Sprint Review,Sprint Retrospective meetings and use the observations to improve team’s performance on acontinuous basis. Work to remove any impediments hindering the team's performanceUse metrics from JIRA to assist the internal team in sprint planning, validating the results, identifyscope creeps & address issues early on

Hyderabad, Telangana, India

Voicy.AI is a Bay Area company that contributes to the fields of Artificial Intelligence and MachineLearning. The company works on making customer engagement easier for SMBs using chatbotsProduct management, planning, monitoring and business analysisKey stakeholder in creating innovative new software for SMB customer serviceCoordinated with cross functional teams like product development, QE & business to maintain thevision, roadmap of the product and to design & launch product featuresResponsible for BRD, FRS, User & Product Requirement DocumentsWorked on CRO using A/B testing and landing page optimizationWorked closely with the QA and developers team to review & close all the open issues anddependenciesConducted extensive market research, SWOT analysis to come up with product positioning strategiesOwned the product backlog and groomed the backlog according to the changing prioritiesDesigned wired frameworks for the product & worked with engineering team to design prototypes fortestingConducted joint sessions between various teams to elicit proper application requirementsResponsible for the product roll out strategyCoordinated product launches with product marketer to maximize effectivenessHelped marketing team develop advertising that speaks customer needsConducted User Experience Research to collect information from the customers on product desires toimprove existing productPerformed GAP -Analysis to compare the benefits of implementing the upcoming requirements (TOBE) with the existing features of the project (AS-IS)Maintained product vision through updates and revisions

Santa Cruz, California

Responsible for managing integrated world-wide product launch and lifecycle planning of ConsumerBluetooth products for mobile communication headsets and stereo headphone categoriesParticipated as a core team member to drive cross-functional development teams - sales, channelmarketing, marketing communications, technical support, finance, operations and other departmentsfrom product concept through final development phase and product launchLead Market and User research that informs and creates new products to be considered in thePortfolio planning processEvaluated market and consumer reviews for existing feature improvements, new feature introductionsand identified opportunities for product refreshesManaged all required elements of development for accepted tactical projects. Review and managetactical product enhancements and sustaining opportunities on existing productsWorked with finance and Sales on product ROI, class of trade pricing and pricing actionsCollaborated with product marketing to support creation of customer driven messaging and contentMonitored market feedback through field interviews with end-users, online reviews and sales/channelpersonnel to ensure input is taken into account when determining requirements for next generationproductsCoordinated with the design team on product labelingTracked and analyzed the competitive landscape and performed regular SWOT analysis. Createdproduct presentationsSupported ongoing Sales needs related to product information and facilitated set-up informationneeded for Customers

Education record

Education record

Education record