Anusha Jammalamadaka Email & Phone Number

New York, Ny, Us

Managing Growth Marketing and Demand Generation for Global Strategic Accounts

New York, Ny, Us

New York, Ny, Us

Lead Business Development and Market Development activities for a leading Fintech Payments Platform which empowers eCommerce worldwide through innovative B2B cross-border payments solution for businesses and individuals who export goods/services.Roles and Responsibilities- 0-1 scaling of Service Exporters business- New category launch - GTM Strategy Formulation & Execution- New acquisition through PPC campaigns, Trade Shows, Partnerships with Industry bodies, Cross Promotions with partner networks- Engagement through CRM campaigns, Monthly and Seasonal Promotions, VIP acceleration schemes- Setting up Sales Process - Sales kits, Demo kits, SOPs, Sales Training, Lead flow automationKey SkillsSales Development, Customer acquisition, Account Management, Top-line acceleration, Market penetration, GTM Strategy and Execution, BTL activities and promotions, Partnerships management, Acquisition Channel Management, Funnel Analysis,

Amsterdam, Noord-Holland, Nl

Worked with the Kitchen Appliances division R&D and up-stream marketing teams for development of a new product in the farm to fork model. Selected as the only intern from Personal Health division to present the business case to CEO and CSO of Philips India. - Conducted primary research for new product development across markets including AP, TN, KA- Developed new product concept; tested Brand Relevance, Price Elasticity using insights from FGDs- Designed a product launch blueprint including positioning, pricing and communication strategies- Ascertained the business opportunity through competitor mapping and demand estimates for 5 years

Paris, France, Fr

Product Owner- TIAA CREF -Drafted technical requirements for FileHub, a record processing and orchestration platform for TIAA- Performed cost-benefit analysis and feasibility studies for implementing new capabilities- Managed multiple vendors to build Record Keeping Systems for TIAA- Streamlined data flow from all sources and multiple databases- Documented all the implementations to facilitate hand-offs- Negotiated on deliverables by facilitating communication between clients, business units and IT from initial requirements to final implementationProject Manager - Business Operations & Strategy Support- Developed metrics, KPIs to track product quality- Built forecast models which helped in cutting costs associated with resource management- Managed accounting and reporting financials of 200 resources of TIAA account - Created dashboards to help improve forecasting accuracy and Developer- Built Proof of Concept of a file processing module on JAVA- Built Splunk dashboards to analyze real time server utilization and load management- Developed dashboards in Tableau to analyze project costs and fine-tune forecasting models

New York, Ny, Us

Class Action Settlements Team - CIB- Worked for SOP revision and re-certification which facilitated in disbursement of $17mn parked pension funds - Assisted in formulating and implementing the Gold Standard Control Framework to streamline business operations and bring in greater controls- Designed metrics for daily, weekly and monthly reporting

Bengaluru, Karnataka, In

- Formulated a five year Business Plan- Recommended process automation, up-skilling, capacity expansion for reviving lost market share and profit

Master Of Business Administration - Mba, Business Administration And Management, General

Bachelor Of Engineering (Be), Electrical And Electronics Engineering