Digital Transformation - Digital & Analytics TeamProducts - WA for Business (Digital sales via WA bots), Web Bots, Enterprise level Gen AI implementation, GPT based marketing campaigns for lead gen and engagement

• Worked on tech enabled integrated communication channels including website and WhatsApp ChatBots and revamped communication processes through marketing automation and personalisation tools• Worked on the Pulsar brand for the Pulsar 250 launch primarily handling launch related content strategy and development• Launched the Dominar Rides program to create a loyal brand community through integrated marketing campaigns

• Created the GTM roadmap for a new 'phygital' channel with P&L forecasting and franchise pricing model

• Developed a model to predict whether a sales lead will buy a 3-Wh or 4-Wh using Discriminant Analysis on SPSS with 93% accuracy• Received a Pre-Placement Offer to join Bajaj’s Flying Start Management Trainee Program based on outstanding internship performance

• Undertook 13+ North India CSR projects for ONGC with an overall financial implication of more than 12 Crores • Drafted Screening Committee proposals, Vertical Notes and Executive Committee Agenda for projects from 12 different categories of Schedule VII of Companies Act 2013• Coordinated with implementing agencies such as ISKCON, Sulabh International, Samskrit Promotion Foundation, Eklavya Foundation, etc for the processing and implementation of various projects

• Worked under direct supervision of top-management executives of News 18 Network for the execution of nationwide 18=1 campaign• Executed B2B BTL activities at 30 agencies through vendor management, merchandising & event planning for 18=1 national campaign

• Analysed living conditions of underprivileged children of the society through field visits for further formulation of policies and their implementation• Wrote reports for UNICEF India headquarters, summarising different events and initiatives • Facilitated supportive services and counselling for family members to address special concerns• Served disadvantaged youth and adults, including homeless, emancipated youth and special-needs populations

• Led a team of 15 Marketing and Sales officers as their Marketing and Sales Team Lead. • Achieved the required sales targets through online and offline marketing and effective leadership.