Anushka Mathur Email & Phone Number

Singapore

Singapore

Singapore

Singapore

Singapore, Singapore

Singapore

The primary support to the Director of Account Planning & Management for Reporting, Insights Generation & Planning for a leading Beauty Brand focused on the Japan Market with the following key responsibilities: Performance reporting - Curated scheduled reports of campaign performances by consolidating key metrics like consumer engagement rates, ad spends etc, across teams, agency partners and platforms to provide a holistic picture of performance tracking and facilitate budget optimization decisions across social media, search and display channels. - Consolidated historic product specific and special sale periods performance reports and campaign spends, identified trends and insights that enabled the decision-making process for budget allocation across the brand’s product ranges for the fiscal year across channels.Insights generation- Identified and translated key learnings from different assets and campaigns to actionable insights that facilitated asset planning and optimization for consumer consumption, increasing consumer brand favorability and achieving brand objectives. - Categorized and summarized the different KOL content types across different platforms to recommend and streamline an implementable action plan for asset creation. Planning - Analyzed and condensed market trends, focusing on the impact of travel regulations with different consumer touchpoints in the Japanese market to better inform business decisions through primary and secondary research.- Examined reach stimulations to assess reach curve-based settings to optimize budget allocation for the fiscal year planning across all channels.

Singapore

• Facilitated the lead qualification process by designing criteria specific questions aimed at crystalizing the client requirements.• Crafted customized proposals while working with industry experts to match the organization’s capabilities with client use caseswhile maximizing platforms capabilities across:o Performance Media (Google Display and Video 360 and Google Marketing Platform) o SEO (Google Optimize and Adobe Experience Manager)o CRM & Marketing Automation (Salesforce and Eloqua)o Data Analytics (Google Analytics 360, Adobe Analytics, and Google Big Query)• Curated case studies based on past client engagements to drive the narrative that best showcased organizational expertise across various industries.• Built new sales tracking system which consolidated ongoing pitches for the CXO & upper management consumption and decision making.• Constructed and documented SOPs through collaboration with internal cross-functional teams for increased organizational efficiency.

1. Oversee and assist functioning of all 4 departments- Editorial, Publications, Communications and Operations.2. Coordinate all club activities for successful events and programs.

Singapore

1. Oversee and assist functioning of all 4 departments- Editorial, Publications, Communications and Operations.2. Co-hosting an Inter-University Poetry Night with NTU Epiphany, NUS Literary Society, and SMU Literati

Master Of Science In Management, Business

Bachelor Of Business Administration - Bba, Business Administration And Management, General

Pre-University Education, Business Administration And Management, General, 92.33%

Activities and Societies: Assistant Cultural secretary at Student Body Council, Class Representative, Dramatics Association, Debate Team.

Secondary School, General Studies, 8.8/10

Activities and Societies: Debate Team, Value Education, Dramatics Club, Integrity Club