Anushka Khowala Email & Phone Number

• Formulating and executing deals with 15+ media-marketing brands like The Hindustan Times
• Curating avant-garde content for the most-followed college festival; aiming 100% y-o-y increase in engagement
• Spearheading a 2-tier workforce of 200+ students to manage 5 social media platforms and maximise publicity effortsKey Initiatives:
• Projected a 50% expansion in media worth through a zero-budget cross-promotional influencer marketing model
• Developed a 4-pronged PAN-India publicity campaign backed by media analytics & visitor data to increase footfall
• Targeting a 60% increase in pre-fest audience engagement by exploring untapped media sectors to increase reach

• Ideated and executed highly engaging and results-driven social media campaigns on Mood Indigo’s official pages, leveraging the platform’s extensive reach (306K+ likes on Facebook and 105K followers on Instagram)
• Executed and meticulously managed pan-India publicity campaigns and ensured complete coverage to amplify the outreach of Multicity- an expansive series of competitions spanning across 10 diverse cities throughout India

• Awarded a Letter of Recommendation from the CEO for outstanding contribution
• Achieved a 20% reduction in business risks through in-depth risk analysis and implementation of internal controls
• Enhanced overall operational efficiency and workflow by 15% by developing and executing management strategies
• Assessed business viability through 10+ techno-economic feasibility studies to aid business decision-making processes

• Working in a team to secure marketing budget for the 11th edition of Social Fest via corporate sponsorship
• Contacting 200+ non-profit organizations and corporate CSR teams for execution of 10+ social reform campaigns

• Strategically developed and executed a wide-ranging array of branding, publicity, and digital marketing initiatives, successfully enhancing the overall visibility and impact of 10+ events with a reach of 10K+
• Responsible for content creation and ideation for official social media platforms with a reach of 30K+ across India
• Facilitated speaker outreach to secure participation from notable speakers and played a pivotal role in managing the event, collaborating with a team of 60+ volunteers to ensure the success of the first-ever.

• Improved data accuracy by 35% through the implementation of a customer relationship management system
• Acquired 50+ new customers after conducting consumer behaviour analysis and defining lead qualification criteria
• Increased customer retention rate by 40% through targeted marketing campaigns for existing and potential client

Bachelor Of Technology - Btech, Chemical Engineering

Education record

Education record