Anushka Stypa Email & Phone Number

New York, New York, Us

Leading user research to inform product development and user experience for Addepar Trading (a 0-1 product) and Navigator (a newly acquired product) Partnering with product and design leads to define and prioritize research roadmaps; ensuring that research aligns closely with product priorities Led major foundational studies (through remote contextual inquiry and task analysis) that helped the design, product, and engineering teams understand trader and investor user personas; translated findings to digestible artifacts such as user journey maps, updated personas, and jobs to be done.Planned a multi-phase research project to understand how users and employees learn our product; findings informed training and help content strategy that would help minimize client onboarding time and number of employee hours spent creating duplicate help documentation.Socialized themes from multiple studies to inform product directors’ strategy to integrate recently acquired "add-on" products with our core product and allow for a seamless user experience.Building our user research process and evangelizing the value of user research to XFN partners; developing partnerships with internal sales teams to recruit hard-to-reach users and educating designers about usability testing and our research repository.Impact: The high impact of my work led to my promotion in 2023 and buy-in for additional headcount for my team (which led to our two-person team growing to three)

New York, New York, Us

Cincinnati, Ohio, Us

Planned and executed end-to-end foundational and evaluative research, in a fast paced agency environment, to guide product development and design for top educational companies such as Wiley and Macmillan Learning's iClicker and AchieveCollaborated with designers, product managers and other cross-functional stakeholders to prioritize and identify objectives; determined methods, created study plans, recruited participants, moderated sessions, analyzed and communicated insights in easy to understand stories that drove user and business outcomesProduct impact: Conducted foundational mixed-methods research for iClicker for 2 new features that were shipped; led discovery research to inform use cases and requirements for a new Wiley tool which aided in executive buy-in; conducted ~25 tactical and 5 strategic research projects that led to re-designs and implemented conceptsStrategic impact: Educated product teams about usability metrics; supported junior researchers by providing feedback on their research plans; improved research literacy by creating best practice research guides, identified new ways to report usability test findings which were implemented by other researchers and positively received by clientsUsed mixed-methods research such as interviews, surveys, card sorting, usability testing, focus groups, journey maps, JTBD, personas, participatory design, and workshops

Ann Arbor, Michigan, Us

Taught introductory psychology to 75 undergrad students; accommodated for various student needs, hosted 3 weekly classes and office hours, designed class material and graded assignments

Ann Arbor, Michigan, Us

Led an exploratory usability test project for GradeCraft, a SaaS EdTech tool; scoped research needs with UX designer, oversaw planning, recruiting, moderating, data analysis and reportingModerated focus group and drafted discussion guides, worked with UX team to conduct evaluative research via interviews and heuristic evaluations, analyzed and synthesized dataLed the first accessibility evaluation of GradeCraft’s data visualization; presented findings and recommendations to developers and designersFacilitated a virtual ideation workshop with UX research team to brainstorm ways of presenting annual research insights with company directors

Ann Arbor, Mi, Us

Assisted with a research project, led by Dr. Robin Brewer, that examined how voice assistants could be used to improve older adultsʼ well-beingCoded qualitative data to inform machine learning algorithms, and conducted literature reviews, and qualitative analysis of themes

Mumbai, Maharashtra, In

Conducted generative research interviews (with a global participant sample) and competitive analysis to identify product opportunities for Qually, a social recommendation mobile app.

Bronxville, Ny, Us

Conducted 1:1 interviews with low-income, Black, and Hispanic families to understand their pregnancy and healthcare experiences. Findings from this study were used to examine the effects of one's physical and social environment on the likelihood of giving birth to low birth weight and premature children

Bachelor Of Arts (B.A.), Psychology

Master Of Science - Ms, Human Computer Interaction