Driving initiatives to integrate data as a core component of the music industry.

Leading data integration projects in the region and data democratization, managing projects for developing self-service analytics tools. Proactively identifying business challenges and working towards building data driven solutions. Delving into music industry scenario for the Asia markets, and bringing primary observations to table.Actively scanning through solutions around the world and scaling best practices in the region.

Facilitating business with data-driven decision making, through be-spoke consulting projects answering key business questions and aiding development of self-service analysis as practice in the company.

First ever data analyst to be hired in Sony Music APAC region to cater the 13 markets with analytical solutions. Initiated monthly business reports highlighting key business metrics and actionable insights to business leadership and key stakeholders from markets.Spearheaded ad-hoc projects in the APAC region using regional sales & consumer data for Major Music Streaming Services like Spotify, Apple Music, Youtube, Google & Amazon; to aid business with data-based insights for strategic decisions.Instrumental in setting up analysis of Greater China Sales from disparate unstructured data sources; & actively lead the data acquisition activity from regional streaming platforms across Asian markets which involving extensive data governance. In-charge of developing & commissioning Label Analysis dashboards across the region (using Tableau).

Instrumental team player in project with Leading Off-the-Road Tyre Manufacturing Company, which involved end-to- end business consulting. Key resource in assimilating, setting up data cleaning pipeline and creating data repository for 3 years’ sales and product demand forecast data.Descriptive analysis and setting up visualizations to showcase data insights, to understand the sales trends from various geographical locations for the entire SKU roster, eventually helping strategic decisions towards effective supply chain and inventory management. Minimizing on Forecast Errors leading to better Inventory Management for the focus SKUs.

• Established analysis methodology for the Laundry Research and Development data, setting up approach for data cleansing activity required.• Key-role on setting up data repository for laboratory data of Laundry research division data In India, an important step towards digitization and setting up further analytics strategies.• Instrumental in statistical analysis of the RnD data using internally developed tool; setting up visualizations for effective ways to draw insights.

• Spearheaded successful adoption of Laboratory Information Management System (LIMS), an important step towards digital transformation, by digitizing laboratory workflows and working on roll-out strategies to get key functional groups on-board • Conducted deep dive analysis of Next Generation Sequencing (NGS) data, an important aspect of functional genomics, to aid molecular breeding studies/testing for primary focus crops of the company.• Established bioinformatics approaches for allele mining towards traits of importance to agricultural sector for focus crops on company portfolio.• Instrumental in developing customer-centric tools using Perl for effective analysis of various projects in field of molecular breeding; dealt in Statistical analysis of agricultural genomics data using R and other suits.Additional Achievements:• Delivered a talk on ‘Basics of Bioinformatics& Application in Molecular Breeding’ at ‘Molecular Assisted Selection Workshop’ organized for breeders in MAHYCO.Conference & Symposium:• 2013 NextGen Genomics and Bioinformatics Technologies (NGBT) Conference 2013, New Delhi.• 7th Hanseatic India Colloquium on “Drug Development & Research: Opportunities for Indo-German collaborations” 2012, Mumbai.