Data Analyst
Current• Conducted in-depth analysis of sales data using Power BI, SQL, and Python to identify patterns, forecast demand , and optimize inventory levels, resulting in improved sales performance and reduced stockouts.• Utilised SQL queries and Python scripts to segment customers based on purchasing behaviour, demographics, and preferences, enabling targeted marketing campaigns and personalized customer experiences.• Streamlined reporting processes and automated data workflows using Power BI and MS Excel, reducing manual effort and enabling real-time monitoring of key performance indicators (KPIs).