Anushree Venkatesh Email & Phone Number

India

Platinum Love Bands: On going.o Steered the brand through covid & turned the situation around on its head to enrich our stance around LOVE. o Build relevance & resonance by creating key communication pieces around insights borne out of covid - That helped maintain our core brand health indicators.o Worked on developing a stronger brand ID & its dissemination to drive up key health measures for Platinum Love Bandso Devised a strong communication plan & developed assets to address key barriers of knowledge & lack of information about our categoryo Worked on brand communication recast – an aspirational stance to appeal to PLB’s growing market base.o Deployed a stronger approach towards building word of mouth for the brand and the category

India

• Crafting digital marketing approach for PGI's flagship brands - Launching them on IG, FB, Twitter to be able to drive visibility, affinity and relevance for our brands amongst our young TG• Devised an approach to use Social more strategically to build stronger consideration for PLBso Interesting digital marketing campaigns around topical days to build our narrative & our stance in a more relatable & engaging way. o Converted topical interventions into engagement hubs to draw in consumers – building a community by fostering strong UGC o Engaging content pieces & series with influencers through each of these from the lens of building authenticity, relevance and aspiration for our narrativeso Partnering with publisher platforms for stronger amplification, WOM for our unique stance and narrativeso Leveraged brand and consumer insights in a strong way to create really engaging, interesting campaigns within the relationship space for our brand platinum love bands• For Evara – drove forth differentiated & interesting brand content bank that elevated and brought alive jewellery in a contextual and aspirational way. Building gift of love space for Pt. within the wedding scenarioo Worked on creating an occasion for gifting of platinum within the wedding space through in show integrations & branded content with key influencers & designers.o Orchestrated a complete UGC driven entry mechanism for our in-show integrations inviting brides to share their story & win a spot on the show we partnered. This created a strong relevant community base for our brand on social.o Worked with publishing platforms to embed Evara within real weddings through content integrations & events.• Drawing in consumer participation, engagement and involvement all through campaign journey. Creating digital campaigns with a strong in store leg to help enable walk throughs – tying in sales with gratification through a digital bridge.

Mumbai Area, India

Building desire and demand for Platinum Jewelry in India 1. Developed & launched Platinum's wedding jewelry offering in India - Evara Platinum Blessings. - Market opportunity scoping- Brand identity development- Consumer research for insight development- Campaign communication development- Digital marketing2. Leading digital marketing initiatives for platinum's mainstay brand Platinum Day of Love & Platinum Evara 3. Collaboration with our Strategic Trade partners ( Offline Stores) online with a view to create a marketplace for platinum jewelry4. Innovation & change enabler : CPS Orange belt

Mumbai Area, India

Worked on a great mix of brands!!Kids Entertainment: Disney channel, Hungama, Toon Disney.Key responsibilities: Channel research & Planning. Exhaustive competitive analysis to provide key inputs on Programming. Integrated yet targeted media solutions to attract the 'tiny tots - 4-9 yrs' as well as ' Tweens -10-14yrs' to the channels. Jewellery: Platinum Guild India.Key responsibilities: Strategic media planning (Launch, Repositioning and Salience) & Integrated media planning to build demand for Platinum. Key achievements: Single handedly lead the account from nascency (smaller target segment to a wider target segment).Successfully implemented the POE model with integrated media campaigns - to achieve the association result required for Platinum Day of Love.Brand integrations and Content generation to build association. Social media campaigns to increase engagementDesigned and implemented the first ever augmented reality jeweler application for the brand. Cracked a successful channel tie up strategy for PGI for Akshay Tritiya led to year on year volume and value growth Awards for best mobile engagement/ strategy for the yahoo & ad club Bangalore. Category Automobiles: Fiat Group Automobile.Key responsibilities: Strategic media planning & IMC planning, Key achievements:IMC to build engagement & positive WOM for PuntoSuccessfully used events, social media and mainline media IMC to strengthen imagery for Linea.Event association & Content generation.Content/ Video generation through tie ups to improve brand considerationSuccessfully leveraged "sports" - sponsorships, associations, syndications, players Extensive use of augmented reality on all campaigns to increase engagement.First ever augmented reality game used to demonstrate the key attributes of Punto.Media mix modeling / analytics for effective and efficient media mix Other brands & PitchesShopperstop, Ndtv imagine,Franklin Templeton India, ICC World Cup, Parle , WGC, Tata tea

Pune Area, India

Worked at their Pune POL Terminal - LoniIn - Charge of setting up ERP systems at this terminal to ensure tracking & planning at National level.In - Charge of training all the staff in usage & implementation of the same.Successfully ensured all their simulated processes in ERP were up to date & the terminal was one of the first ones to go LIVE nationally.

Master Of Business Administration (Mba), Marketing., 1St Class

Activities and Societies: Part of Welingkar's maiden initiative - "Empowering the under priviledged - Adopt a student program"

Bachelor Of Engineering (B.E.), Electrical And Electronics Engineering, 1St Class.

Activities and Societies: Captain - Girls Handball Team Represented SPCE at Inter collegiate Badminton, Dance competitions Active member.

Ssc, Distinction.

Activities and Societies: Vice Captain - Girls Volleyball team - represented Mumbai from 1994 - 1997. Active participation in intra school.