Anushree Ulpe Email & Phone Number

Gurugram, Hr, In

Gurugram, Haryana, India

- Led the development and execution of website UX/UI design and SEO strategy, overseeing content strategy, keyword research, and on-page SEO. This improved user experience and resulted in a 35% increase in organic traffic.- Led cross-functional teams in creating event collateral (banners, flyers, brochures) using Adobe Creative Suite, ensuring consistent branding and messaging across digital and print platforms. Achieved 100% adherence to brand guidelines, boosting event visibility and engagement by 20%.- Directed LinkedIn Ads campaigns for B2B marketing, focusing on account-based marketing (ABM) and key decision-makers. Implemented audience segmentation, A/B testing, and ad optimization, significantly improving conversion rates and CPC metrics, delivering high-quality leads.- Managed client relationships by developing and presenting digital marketing strategies, proposals, & performance reports, aligning marketing plans with client goals to enhance brand positioning, lead generation, and campaign success.- Led the execution of Google Ads campaigns, optimizing search ads, display ads, & retargeting efforts. Conducted A/B testing, keyword analysis, and performance tracking, driving a 25% increase in conversion rates & 20% rise in lead generation.- Developed and implemented CRM-driven marketing automation workflows using Slack and Zoho, streamlining lead nurturing and enhancing customer engagement through personalized, data-driven communication.- Monitored and optimized digital marketing campaigns via Facebook Pixel, LinkedIn Insight Tag, Google Analytics, and GTM, employing data-driven strategies that improved ROI and reduced CPA.- Led brand marketing initiatives for a cybersecurity solution, developing go-to-market strategies that increased product visibility by 30% and enhanced brand positioning.- Implemented strategic message positioning and product marketing frameworks, resulting in a 20% uplift in lead generation and better alignment with customer needs.

Gurgaon, India

- Founder of NushBlush: Established my personal brand, NushBlush, to reflect my holistic approach to beauty, focusing not only on makeup but also on skincare and overall wellness. This brand represents my commitment to enhancing natural beauty and promoting self-care.- Collaborations with Leading Fashion Labels: Provided freelance makeup artistry services for renowned fashion houses such as Shivan and Narresh, Payal Jain, Label Pratham, Swatee Singh Label, and Libas India, contributing to high-profile fashion shows, campaigns, and editorial shoots.- Expertise in High-Fashion Makeup: Specialized in creating bespoke looks that align with the creative vision of designers and the brand identity of each label. Delivered impeccable results for runway shows, photoshoots, and brand campaigns.- Skincare & Beauty Advocacy: In addition to makeup artistry, emphasized the importance of skincare, offering clients personalized advice on maintaining healthy skin to complement their beauty routines. Created engaging, educational content on skincare practices through video content on Instagram and YouTube, strengthening audience connection to create a community.

Gurugram, Haryana, India

- Developed and managed end-to-end digital marketing campaigns, with a focus on funnel marketing, lead generation, and conversion rate optimization (CRO). - Utilized programmatic ad buying, A/B testing, and multichannel marketing strategies, resulting in a 20% increase in client revenue through optimized ad placement and performance-driven marketing.- Executed social media marketing strategies across multiple platforms (Facebook, Instagram, LinkedIn, Twitter), leveraging content strategy, audience segmentation, and platform optimization. - Generated a 40% increase in brand awareness and user engagement through content curation and social listening.- Led Facebook Ads and LinkedIn Ads campaigns with a focus on PPC (pay-per-click), remarketing, and cost-per-lead (CPL) optimization. Successfully generated high-quality leads, targeted traffic, and increased impressions for clients across diverse sectors, including non-profit, education, fitness, and e-commerce.- Directed website development projects and SEO optimization campaigns, improving site architecture, UX/UI design, and technical SEO. Utilized on-page SEO, link building, and schema markup to enhance search engine rankings and increase site conversions by 30% and organic traffic by 25%.- Conducted market research, competitive analysis, and data-driven insights using tools like Google Analytics and delivered actionable insights for campaign strategies, resulting in ROI improvements and more effective marketing efforts.

Gurugram, Haryana, India

- Handled daily implementation of social media strategy, resulting in a 15% rise in followers and brand engagement through content scheduling and audience interaction.- Composed content for the corporate blog, including interviews with celebrities, coverage of fashion events, and the newest trends. In order to produce interesting and timely articles, I had to attend fashion shows and follow celebrities.

- Created engaging and SEO-optimized blog articles on the latest fashion trends, new product launches, and styling tips, driving increased organic traffic to the website.- Developed creative copy for website banners, ads, and promotional materials, ensuring a cohesive and compelling brand voice across digital platforms.- Wrote product descriptions and mix-and-match guides, showcasing how to style pieces from the website’s collection, which contributed to higher customer engagement and conversion rates.- Collaborated with the creative and marketing teams to align content with brand vision and maintain consistency across campaigns.- Implemented SEO best practices in all content, increasing search visibility and driving targeted traffic to the website’s blog section.- Managed and maintained a content calendar to ensure timely publishing of fashion articles, product launches, and promotional campaigns.

Dlf Promenade, Delhi

- Assisted customers by showcasing merchandise, offering personalized styling advice, and helping them try on footwear and accessories to enhance their shopping experience.- Developed extensive product knowledge of Steve Madden’s collections, allowing for tailored recommendations that contributed to increased customer satisfaction and sales.- Provided excellent customer service, addressing queries and ensuring a seamless purchasing process, which improved the overall in-store experience.- Supported inventory management and visual merchandising efforts, ensuring the floor was well-organized, attractive, and fully stocked, which enhanced product visibility and drove higher sales.- Collaborated with the sales team to meet daily targets, contributing to a successful and customer-centric shopping environment.

Bachelor Of Arts (B.A.), Fashion Communication

Education record