- Designing and executing impactful advertising campaigns across Meta, Google UAC, Quora and YouTube. - Leveraging event tracking technologies and MMPs like Firebase, Meta, and AppsFlyer for advanced marketing analytics. - Enhancing user retention via CleverTap through personalized multi-channel communication. - Spearheading WhatsApp marketing using BSPs like Chat360 and Gallabox to connect with diverse user segments. - Monitoring competitors and optimizing keywords for improved app visibility and download rates. - Specializing in App Store Optimization (ASO) to ensure our apps rank high in search results. - Growing our social media presence on platforms including Instagram, Facebook, and YouTube. - Overseeing monetization strategies for mobile apps, focusing on AdMob and Facebook Audience Network in Tier I,II countries and India. - Leading a team of marketers, content creators, scriptwriters, and videographers to produce compelling multimedia content. - Innovating in video marketing by creating engaging testimonials, product videos, and collaborating with influencers.🌟 What Sets Me Apart:- Passion for blending creativity with analytics to drive user-centric marketing campaigns.- Proven track record in scaling user base and revenue through strategic marketing and optimization techniques.- Leadership in fostering a collaborative environment, bridging cross-functional teams for cohesive growth-driven marketing initiatives.

- Responsible for handling various gaming & non-gaming mobile apps design & development- Involved from the first step of Planning to Optimization and Report- Constantly working for UI/UX improvements to optimize users’ experience on the app, simplify user flow & enhance the usability- Responsible to build User Acquisition strategy for the applications and fetch high-quality users to significantly improve retention rates through various channels- Expert in Firebase, App Events & Performance Tracking- Profound knowledge in Google Admob & Facebook Audience Network; highest performance placements & formats, to not only drive optimal revenue but also secure great user experience- Able to generate rich and diverse resources in all Advertising areas, including Creative, Social Content,Strategic Planning, Performance Marketing, and Operation- Detailed understanding of Google Policies & Compliance expert

Plan, execute, and finalize projects within triple constraints of delivering on time, with fixed resources and scope objectives, including acquiring resources and coordinating efforts of team members in order to deliver projects according to plan. Identify, effectively communicate, and resolve project issues and risks. Develop risk mitigation plans. Effectively communicate project status to project stakeholders. Coach, mentor, and motivate team members, influencing them to take positive action and accountability for assigned work. Scope of responsibilities also includes documenting project requirements; propose UI design for different platforms like iOS, Android, Blackberry, Website as per user experience and latest trends. • Presented some of the best UI layouts for the mobile, web & desktop applications, taking into account the latest version and market requirement • Demonstrated outstanding leadership and superb project management skills consistently during project initiation, monitoring, and closeout phases.• Pioneered innovative team building and cross-functional project management techniques to expedite workflow & simplify processes. • Performed extensive system testing (UI, APIs request/response & Database design) & user acceptance testing. • Provided Training sessions to the Technical Support staff for customer services.

Responsible for Designing Software Requirement Specifications , Functional Specifications , Low level Designs for Client Projects & Products, Designed Prototypes using Microsoft Expression Blend (Sketchflow in Silverlight) and System flow diagrams in Microsoft Visio, Responsible for managing and controlling the Project using Team Foundation Server (TFS), Handling project data on SharePoint Workspace, Responsible for Client Interaction and Team communication

Responsible for Designing Software Requirement Specifications , Functional Specifications , Low level Designs for Client Projects & Products, Experience in handling DB (Database) Scripts using SqlYog, Involved in making User Manuals for Web Based Products, Website’s CMS, Mobile apps etc, Handled all activities from Requirement Gathering, Analysis ,its Management & Development, Handled the tasks of preparing Project Plan, Estimation Plan and Testing users acceptance, Gave Presentations / Demonstrations to Clients on the Projects/Products, Involved in various other Presentations & Video making for Products, Experience in designing specifications for Client based Windows Mobile apps of various categories, Android Mobile Apps & iphone/ipad Mobile Apps