I develop and maintain brand’s look, tone-of-voice, and marketing mix strategy, balancing online and offline efforts to maximize reach and impact. I am responsible for crafting and executing both online and offline marketing strategies, ensuring a cohesive brand presence across all platforms. I manage and optimize the company’s website for user experience and search engine performance. Design and implement marketing automation to effectively engage and nurture a segmented audience.

Advancing and implementing comprehensive marketing strategy to raise brand awareness, drive sales, and ensure customer satisfaction. Ensuring all marketing efforts, including communications, advertising, branding, digital marketing, and social media are analyzed and serve to achieve goals while identifying and executing improvements. Preparing marketing activity reports and metrics for measuring program success. Providing market research, competitive analysis, and marketing trends.

- Daddy Greens Pizzabar, 2016 - 2020. I created an annual social media marketing plan, produced content and performed digital marketing functions like FB Ads and Google SEM. I wrote press releases and performed internal and external communications. Created and updated company website and performed SEO. Designed and conducted a customer survey.- Wanted Interior Oy, 2017 - 2020. I was responsible designing prints and engineering designs for public space interior design projects. I developed solutions-oriented communication processes to ensure a stable and efficient prototyping/production stage. I represented the company at trade fairs exhibiting product knowledge and strategic partnership with B2B-customers. Wanted Interior marketing was the subject of my thesis.- Kassamagneetti Oy. I designed and created an illustrated customer's journey highlighting value product creates for different customer segments. Created series of illustrations for Lastensairaala's Viidakko café's automated register displays.- Mekkomania, 2018. Developed a social media marketing plan for vintage clothing company.

Establish marketing goals and strategies for startup, Bay Area. Responsible for creative development, implementation and management of marketing campaigns both digital and traditional. Tracking of all marketing and sales data and adjusting marketing campaigns and strategies when needed. Responsible for building and managing a community of marketing professionals. Handling of events, communications, PR, and social media throughout the community touchpoints.

Worked under creative director responsible for the design of the 400+ item Muksula-collection sold in Europe, North-America, Asia and Australia. Developed collections based on creative insight, research, experience and brand strategy. Presented collections in a positive and dynamic way, pushing for adoption in new regions. Utilized interpersonal skills with teammates and strategic partner in US.

Designed apparel, accessories and prints for womens´ and childrens´ collections sold at Marimekko brick and mortar stores and department stores worldwide. Suggested and promoted well-researched concepts and carried out my vision into workable design solutions for production. Exhibited high level of confidence when communicating either to individuals or large audiences of stakeholders conveying ideas or instructions in a clear, understandable manner in both Finnish and English. Top selling designs in Japan. New regions opened to categories I designed for. Swimwear featured in Harper´s Bazaar US in 2010 and childrens´ clothing present at the "Oiva Toikka - 50 vuotta oivalluksia" exhibition in Design Museo in 2010.

Carried out creative director’s vision finishing design development for 1000+ item collection on time with a high level of quality. Identified efficiency savings and implemented them. Scheduled meetings, fittings, and made travel arrangements. Assumed leadership role in the absence of director ensuring smooth operations. Showed strong teamwork skills by adapting in highly dynamic and changing situations.

Shoshanna is a New York label that retails at ie. SAKS Fifth and Bloomingdales. As a technical designer in charge of engineering designs, I created and launched digitization practices in grading and sampling still in use today. Developed a visual notification system for model changes.

Shameeza Embroideries is a famous New York/Mumbai-based embroiderer, whose clients include Valentino, Armani, and Lesage. Traveled to Mumbai to oversee Fall 2007 sampling and production. Demonstrated efficiency and problemsolving under tight schedules.

Designed apparel, prints and graphics for high-end children’s wear line Lucy Sykes Baby, which sold at SAKS, Neiman Marcus. Produced a comprehensive garment contruction manual to provide technical support for overseas factories.

Bambooh Basics was an infant bath collection sold at Bloomingdale’s and SAKS Fifth. I was responsible for creating visual identity including logo, business cards, packaging materials, logo lables etc. Led product development and carried out the implementation of brand strategy and positioning to product level.

Dawn Joy Fashions is a New York based private-label sold to White House Black Market and Dressbarn. Designed collections and managed a sample production team of four

Leonard A. Feinberg is a private label based in New York. Collections are sold to Macy’s and Beall’s Florida. Designed products, prints, embellishments and marketing materials. Worked with overseas production to ensure fast and efficient sampling and approval.

Phiber, Inc. was a menswear label sold at Barney’s and Urban Outfitters. Responsibilities included order processing, billing, logistics, customer service, and administration. As main user of ERP-software, I produced reports to support business planning. My design was featured in Complex magazine.

ICM Partners is one of the largest talent agencies in the US whose clients include Al Pacino and Denzel Washington. I managed a client archive to support agents in their daily operations.