Led all operational activities of the Company.

Delivered classes on Strategic Management, International Management, Operations and Production Management

Started as guest lecturer, later as full time associate professor Delivered classes on Marketing, International Marketing, International Management.

Baku Electronics Ltd, Official Distributor of Samsung, Siemens, Groupe SEBLeads project on market entry with new retail format/new brandKey focus on changing and implementing contemporary marketing systemsLeads re-branding and conceptual change of the companyHas additional responsibilities in strategic management of the company Works on changing company’s systems and establishing processes

Tripled Pampers diapers business. Achieved highest ever market shares in detergents (Top 3 in CEEMEA).Developed market driving activities together with Samsung to drive automatic washing machine (AWM). AWM penetration grew from 5 to 33%. AWM detergents volume grew 4 times.Built Category team in Fabric, Home and Baby care division.Set up category team work by:- Hiring, developing and leading junior team members- Analyzing consumer, customer and environment to come up with immediate opportunities- Developing strategies to address those opportunities in appropriate categories- Developing and executing plans/initiatives to implement strategies