MTS – telecommunication services, digital and media services company with 88 million users. – Headed a branch of user acquisition products. The products and funnels under my responsibility: MNP (changing the mobile operator saving your own number), eSIM, IoT. – Implemented these products in an e-commerce branch – shop.mts.ru. Online retailer with monthly 2,8 M visitors and 1,2 M customers. Increased core business metric – new abonent amount. Improved the user experience-conversion of current funnels, developed new cases and grew up functionality. – Analyzed online and business process funnels. Worked on conversion rate metrics, formed hypotheses, calculated the effectiveness of new mechanics implementation. Conducted qualitative and quantitative researches. Worked with teams of business intelligence, UX researchers, data analysts, front-and back-end, content, marketing, analysis and sales.

AIC is an IT consulting agency specialized in service design, data analysis and ux research. – Worked on products in banking, investment, mobile sphere and arts. Managed creation new products and relaunch of existing ones. Here are the products: Moscow Exchange, MTS, BCS Bank, Tretyakov gallery, Moscow museum of modern art etc. – Led the creation of Moscow Exchange Marketplace as the new monetization channel. Worked on target audience research, benchmarking, unit-economics evaluation. Launched and developed the product. Link https://place.moex.com/– Launched a new BKS Bank web and mobile app. Made product ui-update and ux redesign based on more than 100 A/B tests. Generated hypothesis, conducted A/B testing, presented results to shareholders. Promoted further product strategy. Link https://bcs-bank.com/ – Was responsible for product metrics, funnel development, ux research, team project utilization. prototypes and design layouts. Managed all stages of product development: leading workshops, ux research, CJM creation, design, frontend, Q&A, a/b testing.

BBDO Moscow was one of the 5 largest European agencies of the global network BBDO Worldwide.– Managed the team worked on creative strategies, marketing and communication features for IT product marketplace – Yandex.Market. – Built team processes, roadmaps, made project estimations, pitched solutions and ideas. Continued to work with Mars brands too.

DDB a worldwide network of marketing communications. It belongs to Omnicom Group, one of the largest advertising holdings in the world.– Managed the whole process of digital creative projects development, further production and post-support. As well managed creative team of strategists, designers, copywriters, art-director, creative director, full stack developers, QA. – Launched mobile app, websites, landing pages, social media campaigns, special projects, banner campaigns for Volkswagen, FMCG, Mars Petcare. – Was responsible of account-manager tasks: negotiation with clients, project estimation, roadmap planning, timings and all documentation control.

Russian office of world's top global creative agencies, part or creative&media holding Publicis Groupe. I was also working with other agencies in a holding: Saatchi & Saatchi, ProHealth, Publicis, Nurun.– Led pr-cases production – the results of creative and marketing campaigns for global brands: McDonald's, Mondelēz, Jeep. Gathering campaign analytics, creating the idea, production.– Developed festival strategies for Publicis Groupe agencies. Supplied creative campaigns for Cannes Lions, D&AD, Epica Awards and other festivals. – Played an account management role for charity projects – 360° creative campaigns of social responsibility.– Organised corporate pr events: shooting, lectures, workshops, broadcasting. – Wrote press releases, articles. Communicated with journalists and media.

Starcom MediaVest Group is a part of the advertising and communication holding Publicis Groupe. – Worked on sponsorship projects for global brands: P&G, L'oreal etc with top media channels and bloggers. – Managed communication with brand managers, creative agencies, media placement operators. Coordinated media plans. – Was in charge of post-campaign analytics and reports.

Russian design company-founder with leading branches of graphic design, website creation, navigation systems, industrial design, interface design. – Worked in coffee shops arm: searching for new locations, communicating with contractors and suppliers. New consumer companies attraction. – Led notebook production in publishing branch: managing design process, searching for contractors and paper productions, calculating production cost options.

Extension of studying history and conducting a research on French engravings of the 18th century. – Worked on collection classification for online museum collection.

Cultural department in Vogue was responsible to cover museum events, exhibitions, preparing interviews. – Wrote articles and press releases. Prepared materials for layout and publication. – Participated in taking interviews. Provided help in arranging photo shoots.