Anwar Kabir Email & Phone Number

Lahore, Pk

Lahore, Pakistan

Brand Spectrum Private Limited (www.brandspectrum.net) is an award winning Digital, PR, Influencer and Experiential Marketing Company; with Digital and Data driven insights at the heart of its solutions. Brand Spectrum plays a key role in shaping thought leadership, driving innovation and fostering collaboration across pivotal sectors of the economy and society.The clients of Brand Spectrum include industry leaders like Nestle, Fast Cables, Tencent Games, AkzoNobel, DESCON, Tecno Mobile, Beaconhouse School System, Insignia, Royal Tag, BARD Foundation and Stylo Shoes etc.As the Founder, President & CEO of the company, Anwar provides vision and strategic direction to the company's senior leadership team. He considers customers and employees as the two key stakeholders for the organization and makes sure that they remain actively engaged; their needs are met while highest standard of services are delivered. Anwar also drives innovation and development within the company, which includes new technologies and trends and ensuring that company is keeping up with the latest developments in the industry.

Islamabad

Brand Spectrum designed and produced the first ever in the country - Pakistan Mobile Summit in Jan 2024, bringing together the whole mobile ecosystem under one roof. The recommendations of this summit were submitted to government, regulator, mobile operators and other stakeholders to help mobile sector move forward in the positive direction.

Lahore

Teach Digital Marketing and Influencer Marketing Courses to LUMS MBA students

Lahore, Pakistan

Co-Founded The Leaders’ Network, a platform to offer networking and collaboration opportunities for people who are leading the way in different spheres of life. Also we promote and support causes that benefit our communities.

Lahore, Pakistan

Headed operations of Orientm McCann(www.orientm-mccann.pk) in Lahore and Islamabad. Also worked as Business Leader for McCann's strategically important global account Nestle in Pakistan.

Lahore, Pakistan

Adjunct Faculty at Suleman Dawood School of Business, Lahore University of Management Sciences. Taught Marketing Strategy and Planning, Brand Management and Digital Marketing Courses to EMBA and MBA classes at LUMS. Also delivered lectures at Rausing Executive Development Centre.

Lahore, Pakistan

Served on multiple positions at MullenLowe Rauf during my tenure and rose to the rank of General Manager.Looked after MullenLowe Rauf's (www.mullenlowerauf.com) business in Lahore, primaily with Nestle Pakistan. developing communication for brands including Milkpak, Nesvita UHT and Powder, Chilled Dairy(Yogurts), Flavored Milks, Dairy Culinary including MilkPak Cream, Breakfast Cereals, Food Services and Nestle Corporate. Moreover, the clients portfolio included GFC Fans, STYLO Shoes (largest female fashion footwear brand in Pakistan), Mitchell's Grocery product range, DESCON Engineering, Nishat Linen (fashion apparel brand), FINCA Micro finance Bank The job involved: Strategic Input in various communication related initiatives, Communication Strategy Development, Worked with Media partners for different brand related projects, Development and execution of marketing campaigns, Oversaw provision of Social Media/Digital marketing solutions by LOWE DIGITAL, Initiated and lead new business development pitches of the agency, Ensured a mutually beneficial relationship with clients while keeping an eye on business growth (top line and bottom line), Financial Projections and handling of the business, Team Building and Overall ManagementRemained permanent member of top managements' "Operations Committee" at Lowe Pakistan.

Lahore, Pakistan

Established Corporate Communication Department at Suleman Dawood School of Business - LUMS. Developed Communication Guidelines, Strategy, and relevant action plans for the Graduate Business School (SDSB), brand revitalization in the corporate sector, managed internal as well as external communication, achieved key objectives for the school, PR and networking for the SDSB- LUMS in corporate sector, Looked after Corporate Relations and Corporate Marketing, Career Services, Alumni Relations, Fund Raising and Accreditation at SDSB, Team Building and its management

Lahore, Pakistan

Headed a business division at MullenLowe’s Lahore Office, overseeing company's relationship as communication partner with clients including Bank Alfalah, TOTAL PARCO Petroleum, Linkdotnet (Wireless broadband company), Rose Petal and Tulip tissue papers, Servis Sales Corporation and its allied businesses/brands, LUMS and few others strategically important business groups. Also headed new business development initiatives and provided strategic guidance and leadership on various key projects.This business group, under my supervision, expanded manifold within 18 months (June 2007 - Dec 2008) and became a substantial contributor in revenues and profitability of Lowe & Rauf Lahore Office. During this time period, Lowe & Rauf became the fastest growing advertising agency in Lahore. Undertook some landmark initiatives/projects for various clients, giving strategic input in communication and providing leadership in executing these initiatives, looked after and executed various thematic/tactical campaigns for clients

Lahore, Pakistan

Gained extensive experience on brands including Rose Petal tissue papers, ICI Paints, Worldcall Wireless Phone Services and Punjab Industrial Estate while working as Account Executive. Handled brand strategy and communication, marketing campaigns; ATL and BTL activities, launch/re-launch plans etc. Worked closely with media planning teams for effective and targeted marketing efforts

Lahore, Pakistan

Looked after various key accounts including Tetra Pak, Bank of Punjab and Jotun. Worked on Tetra Pak JNSD (Juice, Nectar, Still Drink) category for various advertising related projects

Lahore, Pakistan

Worked as Marketing & Sales Executive at a leading Printing and Packaging Company of Lahore. Maintained close liaison with clients including Nestle, Haleeb Foods, Unilever Best foods, United Nations Development Program, Levis Strauss and Mayfair for development of printing and packaging material, product development. Was also responsible for new business development,

Mba, Marketing And Strategy

Recipient of HEC - USAID scholarship during the MBA program Managing Editor - LUMS Business Review, President - LUMS Marketing Club

Masters In Business Economics, Business Administration And Economics

Bachelor Of Laws - Llb, Corporate Laws

Bachelor Of Arts - Ba, Maths, Political Science, Economics

F.A. (General Science), Mathematics, Statistics, Economics

Matriculation