Anwesha Basu Email & Phone Number

Mumbai, Mh, In

Mumbai, Maharashtra, India

• Boosted Subscription Growth: Contributed 3.49% of free trials and 2.1% of full-price subscriptions through targeted push notifications and in-app comms.• Drove Engagement: Increased app usage and attracted 8.11% of Monthly Active Users via personalised campaigns.• Optimized Campaigns: Achieved a 27% improvement in push notification delivery rates and reduced manual processes by 29% with automation.• Paid Marketing Success: Led Google and Meta Ads campaigns driving over a million installs and growing subscription purchases by 16.25%.• Enhanced App Store Presence: Improved visibility and conversions through data-driven app store optimization strategies.

Pune, Maharashtra, India

Mumbai, Maharashtra, India

Noida, Uttar Pradesh, India

Social Parindee (formerly known as Social Notebook) is a Digital Marketing agency that provides an array of services. I had the opportunity to work as their Social Media Team Leader from 8th March 2021 to 8th May 2021.As their Social Media Team Leader, I was primarily responsible for:1. Planning and managing the social media presence for the agency’s clients in the verticals of Health & Medicine, Fitness & Well-being, Beauty, Education, and other Small & Medium Businesses (worked for 19 clients in total over the 2 month period)2. Leading and managing the interns that worked for each of the clients mentioned above3. Strategizing social media plans and organizing campaigns with the Social Media Marketing Team4. Content ideation and writing5. Creating implementation schedules6. Monitoring execution of social media plansDuring the internship, I was recognized as the Intern of the Month in April 2021 as well.

Pune Area, India

Along with aiding the team in preparing and executing the events, my primary duty is to assure the necessary media coverage of each event. This role requires me to write press release, contact journalists and content writers, even media houses.

Pune

As the Alumni Cell Coordinator, my role is to be the point of contact between the Alumni of SCMC and the institution itself. Along with maintaining relations with our Alumni, it is also my duty to organize the annual alumni meet and handling the Facebook page known as SymCalico.

Kolkata Area, India

Mumbai Area, India

I was working as the intern for the Brand, Sports & Entertainment practice at Genesis, Mumbai. I primarily worked with the Public Relations team of the L'Oreal Group. I also had the opportunity to assist the L'Oreal Paris team for the Cannes Summer Escape Campaign, 2018. Besides this, my tasks mostly comprised of writing press releases and notes, contacting journalists, developing ideas and pitches for new campaigns, tracking media coverage etc.

Kolkata Area, India

As an intern I was assisting the Senior Program Manager and the Documentation Associate of the West Bengal Office. Along with documentation and field work, I also organized their CSR event on 12th December, 2017. Thus, this required me to work as for their PR and coordinate with media houses as well.

Pune Area, India

I was working as a College Delegate for Telarang, Pune (2016-17). Along with this, it was also my task to help them train new delegates and aspirants in their Mini-Communication Skills Module.

Kolkata, West Bengal

I was working under the Communications Officer of Save the Children, Kolkata. Other than that, I helped the organisation build their database of case studies through field study. I also documented their events through reports and photography. I made short films and designed banners for their events/work.

Pune, Maharashtra, India

As an intern I was required to fulfill all the responsibilities given to me which mainly comprised of helping students reach their reading level goals so that they are able to cope up with the rest of the class.

Pune Area, India

I was a key member of the Live Project with P&G India as a #LikeAGirl Ambassador. I worked closely with Chatterbox Technologies Pvt. Ltd. for an influencer marketing engagement program which required me to promote the campaign for Whisper India.

Master Of Business Administration - Mba, Communication And Media Studies

Bachelor'S Of Arts (Mass Communication), Public Relations

Activities and Societies: Alumni Cell Coordinator, SCMC Basketball Team.Ranked as India’s Best Mass Communication College by the annual.

Isc, Humanities