Anxin Gu Email and Phone Number

• Assist Research Director to deliver MOTT TravelStats Monthly Newsletter for public usage with data reports from Visa, airport custom, Department of Revenue and etc. by processing data extraction, cleaning and visualization.• Maintain both domestic and international tourists by publishing tourism events in WordPress and optimizing the content according to traffic volume, user locations and session duration in Google Analytics reports.

• Acquired more than 1,500 event participants in 2016 US-China VC Summit & Startup Expo with colleagues by publishing industry news and interacting with event guests and participants on social media.• Improved the new product design by distributing questionnaires with Qualtrics and building user persona with focus group analysis to evaluate user’s satisfaction and better understand the user demands and pain point.

• Delivered monthly reports on clients’ social media subscribers and media exposure by processing descriptive analysis, cluster analysis in SAS to identify the features of existed and new subscribers.• Accelerated the pace of a one-month public relation project by 5 days through actionable task schedule and efficient contact with vendors and media.

• Managed company database of Chinese personal and laundry care products by researching on new launches weekly and analyzing product claims as well as market positioning.• Delivered the annual report and presentation in personal and laundry care market by generating the market data for each leading brand, company and region in China and making predictions on market share, trending fragrance, functions and etc., for global colleagues’ reference.