1. Develop and execute end-to-end CRM strategies, data analysis, hypothesizing and searching for growth points, and conducting A/B tests. Design CJM and communication map.2. Creation of trigger automatic chains at all stages of CJM. Implementation of cascading communications, incliding channels such as Email, Mobile Push, and Direct Mailings. Work with new users (onboarding), sleeping users, and reactivation.3. Segmentation of users, work with cohort analysis, RFM analysis, and other CRM behavioral metrics.4. Setting goals for site improvement. Creating features to increase conversion. Writing specifications for a copywriter, email marketer, designer, analyst, product manager, and development department.5. Weekly analytics of segmented campaigns and user behavior. Competitive analysis and monitoring of subject actions and features.

Slurm is an education university for Developers and DevOps. Main focus of the company is education courses of technologies such as Kubernetes, Docker, PostgreSQL, CI/СD, AWS and the learning of different programming languages (Golang, Java, Python,etc).My mission as a marketer is the development of promotion strategy, the positioning and the product's advertising.1. Marketing strategy. Develop and implement а promotion for each for 9 соurses: webinars funnel of sales, mailing, content strategy. Analize market and target audience, сastdev students. Testing of hypotheses and new channels in order to grow companies' market share. Analytics and weekly reporting. (Poistat, Yandex Metrica).2. Content marketing. Planning digital marketing campaigns. Write articles and announcements for Habr and VC, posts to telegram-channels, content for mailing and advertising.Сreate chat-bots for sale courses across content (Unisender).3. Email-marketing. Collection base of email subscribers and segmentation of their. Design mailing list and automatic chain (Sendpulse, Unisender).4. Advertising. Search and purchase ads in other channels (telegram-channels, Hh, xn--lick-k6d.me, Habr). Collaboration with bloggers based on barter. Setting up and conducting target advertising (Facebook, Instagram). Setting up bot for automatic call tracking ( lptracker.ru ) and message mailing list (МTS-marketolog).5. Design marketing content. Develop website content and landing pages (Tilda) (construction of building) from scratch, improvement of existing sites. Сreate banners and images for advertising and landing pages (Figma, Photoshop). Writing texts for corporate presentations and commercial offers for companies.6. Communication. Manage marketing team (3 numbers), setting tasks and supervising. Research freelancers and take tasks (designer, motion-designer, сontextologist, translator). Organize filming video clips and sales webinars.

1. Was actively involved in positioning and launching the company's products from scratch.2. Сreatied of Minimum Viable Products (MVPs) to validate concepts and accelerate market entry.3. Led market analysis, meticulously crafted target audience personas, and formulated unique selling propositions (USPs).4. Tested a diverse array of distribution channels and sales funnels.5. Setted up targeted advertising on Instagram and Facebook. Created banners, videos and written advertising and selling texts.