Anya Cheng Email & Phone Number

San Francisco, CA, US

San Francisco Bay Area, US

Taelor is an AI-powered clothing on-demand service for men and social media influencers. Our top-notch stylists, along with powerful algorithms, pick out the perfect clothes for you to make you stand out. When you're ready to swap, just return the dirty clothes. We are featured on TechCrunch Disrupt, IoT Word and Digitimes.

Evanston, IL, US

Teaching Product Management, Entrepnership at Kellogg School of Management and Law School students for MBA, JD, LLM students. Teaching Marketing at Medill School of Journalism, Media and Integrated Marketing Communications for executive and graduate school students.

San Francisco, California, US

Led and built Facebook's Shopping connected commerce business, including launching live shopping and setting up social commerce team goal-setting, product vision, strategy, roadmap, AI-driven eCommerce from scratch.

Brought the Internet to countries in the world that don't have Internet. Led product go-to-market, positioning, consumer website product development, growth marketing, research, marketing analytics and tests to ensure Facebook Connectivity subscription product can launch and grow in emerging markets globally successfully. Oversee markets including EMEA.

San Jose, CA, US

• Launched product redesign in Mexico to increase page view by 72%, pages per visits by 75%, visits with search by 108%, browse page view by 271%, product page views by 25%, and conversion rate (reply rate) by 33%
• Launched mobile first experience which reduced homepage bounce rate by 44%, launched image recognition to reduce post flow from 25 to 2 steps, successfully migrated legacy app and mWeb to reduce operational cost.
• Lead mobile-first product vision, strategy, roadmap, design, development requirements, analytics, content and product marketing across mobile and desktop app, web, and partnership products for eBay Classifieds.
• Developed improved Agile product practices and processes, including persona and journey mapping research, funnel analysis, roadmap, concept testing, centralized global digital product backlog, AB testing, stakeholder.

Chicago, Illinois, US

• Led product vision, strategy, development, execution and analytics across mobile and desktop app, web, and in-store kiosk products, with team of 40 product managers, user experience designers and analysts for global.
• Developed first set of Agile product practices and processes for company, including persona research, competitor analysis, concept testing, roadmap, centralized 500+ global digital product backlog, stakeholder design.
• Launched first global app to support China $379,000,000 delivery and pre-order revenue and U.S. $145,000,000 in-store revenue. Redesigned global mobile app to support $2,000,000,000 mobile ordering revenue, loyalty.

Minneapolis, MN, US

• Target Corporation (Webby Award, Mobile Retailer of the Year; #3 Internet Retailer))Led profit and loss of $300,000,000 revenue by establishing San Francisco product office and team of 60 product managers, engineers.
• Won 11 awards, including Webby Award for Best Shopping App, BMA Best Mobile App Award, ABBY Awards, Communicator Awards, MobileVillage Mobile Star Awards, and Top 10 Mobile Retailer
• Improved app store review from two stars to four stars, gained 12 press and 6,500,000 media impressions coverage about mobile transformation, and featured by apple.com at new iPad product announcement as Best Shopping.
• Increased year-over-year conversion rate by 200%, cart to check out rate by 350%, revenue by 150%, product view per visit by 70%, signin rate by 2500%, number of users with time on app over five minutes by 10%, and.
• Implemented Agile product practice to reduce release life cycle from one year to two weeks
• Doubled year-over-year Black Friday weekend purchases made via mobile phones

Global Venture Challenge winner. With DEO, consumers never miss a deal. Consumers set a price of items that they want to buy. AI monitor the price drop. When the price drops to the what consumers want, the app notifies consumers or purchase on behalf of them.

Chicago, IL, US

• Sears Holdings Corporation (#7 Internet Retailer in the world in 2013; Mobile Retailer of the Year)Led relaunch of Sears and Kmart mobile web and app homepage and promotion sections. Led data-driven personalization.
• Achieved $250,000,000 eCommerce revenue, increased conversion rate by 20%, and achieved no.1 homepage load time in industry, beating Amazon on Keynote Mobile Commerce Performance Index. Featured by Internet retailer
• Led content management system (CMS) and tag management implementation, which enabled industry-leading Adaptive Shopping Automatic Platform - merchants can self-serve content and layout and update, and users can see.
• Led weather-triggered, geofencing product and marketing that drove 243% year-over-year revenue increase, and was featured on shop.org Smart Brief and Mobile Commerce Daily
• Nominated for Folio Magazine Audience Development Award
• Elected as Women In Leadership and VP of Asian Network to lead international business projects

Chicago, IL, US

• Sears Holdings Corporation (#7 Internet Retailer in the world in 2013; Mobile Retailer of the Year)Led various chairman pioneer special digital projects, including Big Data, predicted marketing, personalization.
• Led engineers to launch first database management platform (DMP) and first Big Data predicted analytics model on time and on budget. This enabled company to see customer in 360-degree view and retarget them with.
• Optimized email trigger campaigns to increase $10,000,000 revenue with no cost
• Developed digital technology strategies, including those on emerging platforms and methods, and co-developed cutting-edge platform to personalize every CRM touch point. Select work was presented to chairman and entire.
• Won 2 honorable mentions for Min Magazine's Integrated Marketing Award - Fashion category and Life-Style category
• Nominated for Min Magazine's Marketer of Year, Best Use of Technology Award, and Best Web and Print Campaign Award

Lincolnshire, IL, US

• Vance Publishing is a B2B publisher with 25 magazines, 88 eNewsletters, 4 online TV channels, and a marketing agency business unit, which provides web development service to advertisersLed product roadmap and.
• Redesigned advertising features to reduce 50% of overhead, cut cycle time of ad operation by 40%, and increased 25% ad click-through rate, which increased 200% client retention rate and 50% revenue
• Doubled digital revenue percentage in one year. Two recent websites that were relaunched generated increase in traffic 400% and ad sale volume by 300% within 7 monthsEstablished team of 20 as company's first digital.
• Won clients, such as P&G, Shiseido, J.C. Penney, and Pfizer. Closed two $100,000 deals and got exclusive pitch for $1,000,000,000 project in month. Proved new business model, and increased division revenue by 10%

Lincolnshire, IL, US

Built start-up digital product and marketing service department from scratch as new revenue stream for the company. Built websites, apps and email programs for advertisers (e.g. P&G, Pfizer) to reach their business customers (e.g. salon owners, animal doctors.)

Louisville, KY, US

• Yum! Brands is a Fortune 500 company with brands such as KFC, Taco Bell, and Pizza HotAs master’s degree intern, conducted research and recommended integrated marketing programs to improve preference and sales of KFC.
• Recommendation on digital social, loyalty, and gaming strategy was implemented

• Led team of 5 in managing client relationships and deliverables for site development and marketing campaigns
• Won clients, including Pepsi, Avon, Nokia, Motorola, EA Games, Four Seasons Hotel, Taiwan vice presidential candidate, and Union Bank of Taiwan. Increased year-over-year revenue by 50%Conducted customer experience.
• Redesigned website for travel client, increased visits by 400% and ad sale revenue by 300%

• Helped manicurist Brenda Wang achieve celebrity status, get celebrity clients, open stores, publish books and become business partners of ELLE and Casio via social media, email marketing, and PR campaigns.

Covered all local news in New Taipei City and some international investigation news. Nominated for Excellence Journalism Award, one of the most-respected journalism awards in Asia. Wrote 16 cover page stories, uncovered a human trafficking business in Vietnam and Taiwan, revealed a corrupted mayor and saved a 16 year-old girl who was locked at home after.

Master Of Business Administration (Mba)

Master Of Science, Integrated Marketing Communications

Certificate In Software Development And Programming, Java, Python

Professional Program In Web Development, Node.Js, Javascript

B.A., Korean And Advertising