My superpower is supporting business leaders, entrepreneurs and teams to thrive and grow their impact by ending overwhelm, resolving conflict, overcoming “impostor syndrome” and mastering leadership, productivity, communication, relationship-building, creativity and more. My mission is to transform the way we work and contribute to the world, one person or team at a time, by delivering exceptional value well beyond your investment. The results my clients get have included: becoming more confident, respected and approachable leaders; getting stakeholder buy-in for their ideas; hiring & developing more high-quality talent; better managing triggers & stress to stay in high energy; boosting productivity by focusing on strengths & delegating strategically; improving sales; receiving higher employee opinion scores and much more! Check out these testimonials: https://nwcfo.com/about-us/testimonials/I'm a Certified Business Coach by Evercoach / Mindvalley, Certified Personalysis Practitioner, Certified Practitioner in Team Coaching by the Global Team Coaching Institute / WBECS, Peace Process Master, Instant Miracle Coach and Ultra High Frequency Energy Healing Master. My coaching is integrated with 20+ years of business experience, transformational work and energy healing practices to help my clients break through the blocks that hold them back from making the impact they want to make and living their best lives.

Helping business leaders and teams to thrive and grow their impact by resolving conflict, improving communication and productivity, increasing confidence, and mastering leadership and collaboration. The results my clients get have included: becoming more confident, respected and approachable leaders; getting stakeholder buy-in for their ideas; hiring & developing more high-quality talent; better managing triggers & stress to stay in high energy; boosting productivity by focusing on strengths & delegating strategically; improving sales; receiving higher employee opinion scores and much more! Check out these testimonials: https://nwcfo.com/about-us/testimonials/I'm a Certified Business Coach by Evercoach / Mindvalley, Certified Personalysis Practitioner, and Certified Practitioner in Team Coaching by the Global Team Coaching Institute / WBECS. My coaching is integrated with 20+ years of business experience, transformational work and energy healing practices to help my clients break through the blocks that hold them back from making the impact they want to make and living their best lives.

Crafted compelling and impactful content for technology and life sciences brands, including whitepapers, case studies, webinars, blog posts, email campaigns, LinkedIn ads, presentations, and more. Clients included Onclusive and Natera.

Owned B2B product marketing strategy and execution across all Onclusive’s solutions. Generated customer insights that influenced 2019 business strategy & product roadmap. Contributed to driving new leads and customer upsell opportunities by launching several new offerings and developing impactful positioning, messaging, content and tools, including pitch decks, case studies, webinars, white papers, FAQs, competitive analyses, and more. Trained and supported sales and customer success teams in selling complex technical solutions. Played an instrumental role in planning and rolling out a complete company re-brand.

Led B2B product marketing for ADARA’s suite of media and analytics products, including new product launches, content development and sales enablement for global audiences, contributing to robust YoY revenue growth of the world's travel data co-op and machine learning technology. Created and rolled out core marketing content, including presentations, case studies, white papers, talking points, POVs, competitive briefs, and more to drive new business and thought leadership. Served as the product expert and trainer to sales, customer success, marketing and agencies across the globe. After being the sole product marketer for several years, helped build out and led a small PMM team.

Drove growth & product marketing for a start-up consumer mobile application as part of an innovative mobile marketing platform. Led a DTC marketing pilot resulting in campaign efficiencies and product enhancements. Added 1000s of new subscribers and enhanced conversion rates through market research and display, search, affiliate and social campaign optimization. Partnered with major US wireless carriers to boost sales through joint digital and retail promotions. Increased product launch impact through insights-driven feature prioritization recommendations, PR & social media. Contributed to the company's business development efforts, including B2B go-to-market planning and competitive analysis.

Provided go-to-market plan recommendations for a new breakthrough product, including market insights, positioning & messaging, product launch, marketing channel mix, PR, and sales enablement. Recommended enhancements for 2.0 release of B2B & B2C lifestyle management software. Delivered digital, social media & integrated marketing strategy and tactical execution for small and medium business clients.

Developed and implemented International marketing strategy & plan in start-up environment to drive commercialization of implantable pacemaker obesity products and interactive lifestyle management solutions. Elevated brand presence by launching new multi-language marketing & sales enablement tools and directing B2B & consumer marketing programs. Partnered with software engineering to build the product roadmap for increasing user engagement of the core lifestyle management & social networking SaaS product and mobile app. Served an instrumental role in Salesforce.com CRM implementation. Executed several International commercial launch trade shows generating higher-than-expected attendance.

Led marketing, business development and brand / product management for a diverse roster of clients and products at a boutique digital advertising & communications agency focused on customer acquisition and marketing for SMB and enterprise clients across entertainment, personal finance & life sciences industries. Accelerated growth of an online entertainment brand and orchestrated entry into the mobile industry. Enhanced GUI & functionality of a proprietary CRM SaaS application for SMBs by leading v2.0 UX design. Grew key small business client revenue through effective account management and consultative selling, launched new products, and added new business & incremental revenue.

Architected digital consumer marketing growth strategy for an innovative medical device, including display advertising, SEM, SEO, relationship marketing, interactive websites, and social media. Spearheaded complex cross-functional launches of v2.0 and v3.0 websites, a “patient journey” web application & lead nurturing program that significantly improved conversion metrics. Helped retain key B2B customers against fierce competition by co-developing and supporting adoption of innovative physician digital marketing tools. Supported integrated consumer marketing campaigns (TV & print) and sales enablement.

Co-developed and implemented consumer go-to-market strategy and supported healthcare professional marketing programs. Achieved high traffic & conversion rates, and launched one of the first medical device consumer websites with a master database that generated 100k+ subscribers in 2 years. Led project management and analytics for a direct-to-consumer (DTC) pilot, including direct response TV, outdoor and print media, as a foundation for subsequent DTC efforts.