Anya Gupta Email & Phone Number

Switzerland 🇨🇭 , Ch

Building strategy, the business case, and securing company alignment to enter new markets in digital health: Obesity, clinical trials, and neurology. Navigating cross-functional teams through management reviews, securing approval & budgets at multiple phase gates. • Lead product strategy for a sensor-based measurement solution for neurology clinical development programs. Have led the core team through various decision phase gates to determine commercial strategy, launch the solution, and secure the first two customers. • For the Alzheimer’s clinical use patient app program, managed and initiated a KOL panel of senior payer executives to serve as advisors designed and facilitated interviews with the payer executives to determine the intended use, target product profile, and customer segmentation strategy. • Lead a cross-functional team in developing the strategy for a patient companion app to support the management of patients on GLP-1 drugs. Analyzed market opportunities in the targeted disease area to develop product roadmap.• Received the 2024 Roche Managers Award. Nominated to the 2023 HBA Ambassador Program.

Boston, Massachusetts, Us

Led commercial planning to translate Sonde’s development, pre-clinical pipeline and in-market digital biomarkers into partner use cases, value propositions, and alliances.o Established the company’s commercial operations, including business development, sales, marketing, outside counsel, and established a commercial advisory network. Hired and led a team of 5 senior sales and account leaders.o Led discussions with hundreds of executive prospects across health systems, payers, pharmaceutical and technology companies and closed the company’s first ten R&D and commercial alliances including Qualcomm and Tesla, that significantly contributed to the company’s ability to raise a series B.

California, 94086, Us

Hired as a consultant Group Product Manager to lead the Program Insights product line.o Developed a comprehensive roadmap to support prioritization for the annual executive budgeting process. o Partnered with marketing, engineering, human factors, design, and legal to develop products that use EHR, publication, and Intuitive systems data to quantify the impact of the daVinci robotic procedures relative to open and laparoscopic approaches.

Switzerland 🇨🇭 , Ch

• Grew cross-product revenue by >80% (vs -16% in the prior year) after leading market research to differentiate Roche’s market offerings in oncology, women’s health and infectious diseases• Established partnerships with C-level executives and clinicians at India’s leading health systems and reference labs• Designed and led a needs assessment survey across 4 strategic hospitals and diagnostic chains in India to differentiate market offerings to hospitals and labs; Implemented new processes across marketing, finance, service, and supply chain practices to differentiate Roche’s offering• Localized Roche’s companion diagnostics strategy to position products more effectively for Indian oncology CoEs• Awarded ‘Roche Above and Beyond Contribution Award’ for Q1 2018• 1 of 9 Roche APAC employees selected for APAC Leadership Assessment Center Program (2018)

Oakland, California, Us

Account Manager, Large Corporate Accounts o Led revenue growth for a portfolio of large employers (exceeding $100M in revenue). Exceeded performance targets by 3X while managing 30+ senior accounts, including Fortune 100 firms.o Initiated a data partnership with a medical devices customer interested in evaluating their devices at KP.o Partnered with the EAP team to gather requirements for KP’s first behavioral health report to employers.Senior Consultant, Market Strategy Analysis, Medicare Marketing o Led a team to analyze marketing channels to maximize enrollments for KP Medicare Advantage.o Project-managed a team of three analysts. Evaluated the effectiveness of ongoing Medicare marketing campaigns targeting five million prospects. Developed analyses and KPIs in SAS/Excel.

Assumed responsibility for family’s real estate business after my father passed away. Led a team of legal counsel across Delhi, Gurgaon, and Nainital to transfer ownership of real-estate assets across relevant high-courts. Sourced buyers and negotiated contracts through sale after judicial consent

Armonk, New York, Ny, Us

• Built and co-led teams of software engineers and mathematics PhDs to design prediction, forecasting, simulation, optimization, and activity-based costing models to inform market strategy• Promoted twice in 4 years and awarded ‘2004 Financial Management Peer Excellence Bravo!’ & ‘2005 Account Excellence Award’ for partnerships with key clients

Mba, Sloan School

Ba, Economics