As a content strategist, I’ve led campaigns that generated 100,000 inquiries in 2023, increasing audience engagement by 175%. I’ve crafted virtual avatars and chatbot scripts to streamline communication and enhance support. Collaborating with brands like Globe Life and The Nature Conservancy, I’ve created impactful content that drives community engagement and fundraising. With a focus on managing timelines and ensuring high-quality messaging, I’ve also accelerated social media growth, achieving… Show more As a content strategist, I’ve led campaigns that generated 100,000 inquiries in 2023, increasing audience engagement by 175%. I’ve crafted virtual avatars and chatbot scripts to streamline communication and enhance support. Collaborating with brands like Globe Life and The Nature Conservancy, I’ve created impactful content that drives community engagement and fundraising. With a focus on managing timelines and ensuring high-quality messaging, I’ve also accelerated social media growth, achieving 1,000 new organic followers weekly across Meta, X, and TikTok. Show less

I built and led a high-performing team of writers, driving a 175% surge in organic traffic through strategic SEO and content initiatives. My efforts resulted in Thimble being named Fast Company's #1 "Small and Mighty" Most Innovative Startup in 2021. I also crafted compelling product copy that significantly enhanced our brand presence and customer engagement across digital channels.

I led strategic media relations and secured high-impact placements in top-tier publications, amplifying client visibility and establishing thought leadership. I also developed and managed comprehensive social media strategies that boosted engagement and reach. My work consistently delivered results, with an average of 5+ media placements weekly and strong client media training that improved public communication and perception.

I authored high-impact sustainability stories and podcasts that reached 140K+ views, solidifying the platform's leadership in sustainability news. I interviewed C-suite executives from leading corporations and led the "30 Under 30" initiative, spotlighting emerging climate leaders. My work received recognition in academic journals and contributed to GreenBiz's influence in the sustainability space.

As a key player in climate communications at the Coalition, I live-tweeted during COP21, driving global engagement and awareness. My efforts led to a 150% growth in Twitter followers and recognition as one of Onalytica’s Top 100 Climate Social Media Accounts. I enhanced the Coalition's visibility, promoting collaboration between corporations and governments to reduce emissions by 50% by 2030.

I collaborated with directors and writers to create stories about the CPA profession, ensuring high-quality deliverables through rigorous quality checks. I also spearheaded the successful digital transition of a print magazine, enhancing accessibility and engagement. Worked with all departments, including copy editors and cover artists.

Assisted in managing the work of 50 writers specializing in design, health, beauty, and culture. Scheduled and optimized 60+ digital features weekly across fashion, beauty, and wellness verticals. Built, edited, and tagged posts for SEO, while collaborating with photography and design teams to create visually compelling and shoppable stories.

provided in-depth coverage of the reinsurance industry, global construction projects, and environmental risks. I managed the content calendar and ensured the timely publication of daily web stories and long-form articles, upholding the journal’s reputation. Additionally, I produced engaging video content that expanded the journal’s multimedia presence and audience engagement.