Anya Mayr Email & Phone Number

San Francisco, California, Us

Hinge Health is pioneering the world's most patient-centered Digital Musculoskeletal (MSK) Clinic. We reduce MSK pain, opioid use, and surgeries by pairing advanced wearable technology with a comprehensive clinical care team, including doctors of physical therapy, physicians, board-certified health coaches, and more. Available to millions of members, Hinge Health is the #1 Digital MSK Clinic for health plans and employers, including Boeing, Salesforce, and US Foods. Hinge Health has raised $436M to date with offices across San Francisco, Austin, Chicago, Denver, Minneapolis, Portland, Seattle and more.

Nashville, Tn, Us

HCA Healthcare is one of the nation’s leading healthcare systems with hundreds of hospitals and clinics across the United States and United Kingdom. Supporting it’s mission, “above all else, we are dedicated to the care and improvement of human life,” the Mountain Division (MountainStar Healthcare) of HCA boasts 11 hospitals and 60+ clinics across Utah, Idaho and Alaska. As Division Director of Marketing/PR, I am responsible for developing growth-focused marketing strategies for these clinics, as well as 200+ providers across five service lines. I assess the company’s marketing performance via campaign analyses and comprehensive reporting.Selected duties and accomplishments include:• Directing the execution of growth marketing campaigns that have so far resulted in a 24% ROI for orthopedic clinic surgeries.• Authoring and deploying email marketing campaigns via Salesforce, most of which perform above the industry readership benchmark of 20%.• Establishing, managing, and monitoring an annual marketing budget of $250,000. • Overseeing all aspects of digital marketing, including web content creation, social media, Google profiles, and Search Engine Optimization (SEO).

Sebastian, Florida, Us

Sebastian River Medical Center is a hospital that forms part of Steward Health Care, the largest physician-owned private for-profit healthcare network in the United States. As Marketing Director for the hospital, I piloted the development of growth-oriented marketing strategies for 10+ hospital service lines and 20+ physician practices.Selected duties and accomplishments include:• Guiding signage and marketing collateral rebranding initiatives following Steward Health Care’s acquisition of the hospital.• Spearheading the Natural Disaster Communication Team during Hurricane Dorian. Tasked with formulating and distributing strategic communications via internal and external platforms.• Standing in as member of the facility’s Senior Leadership Team tasked with formulating strategic operational decisions for the hospital, including advising service line acquisitions, facilitating seamless internal and external communications, and driving brand advocacy operations across the division.

Sebastian, Florida, Us

Oversaw an average of 120 volunteers; addressed and resolved volunteer needs, scheduling conflicts, and performance issues.

Gainesville, Florida, Us

HCA Florida North Florida Hospital (formerly North Florida Regional Medical Center) forms part of the North Florida Division of HCA Healthcare. Comprised of 500+ beds, HCA North Florida Hospital boasts 20+ patient service lines, in addition to its supporting physician clinics. My position as Marketing Coordinator supported our Marketing Director’s growth initiatives by building strategies that both educated and garnered patient trust in the hospital’s services.Selected duties and accomplishments include:• Supported the implementation of digital marketing tactics that helped increase the volume of patients at Florida Heart & Lung Institute; by the end of tenure, digital marketing drove 66% of overall growth.• Directed the marketing and communications operations of the hospital’s Rapid Deployment Team responsible for improving employee satisfaction and improving nursing retention by 6%. (Improved top-down communications—specifically for front-line employees like nurses—by creating an internal Facebook page to cultivate a feeling of inclusion and boost morale.)• Planned and executed a 10,000-person community event and witnessed 50% growth in attendance within three years.• Organized and coordinated large-scale events, educational symposiums, and national charitable causes to improve effectiveness of community outreach efforts.

St. Petersburg, Florida, Us

Hype Group is a full-service marketing firm that helps its clients to build, elevate, and strengthen their brands. Offering services ranging from packaging, to social media presence, to public relations, Hype Group is backed by a savvy team that helps clients strategize, coordinate and implement their marketing and branding efforts. In my four-year tenure from a student Intern to Brand Manager, I advanced the development of and managed growth-focused marketing strategies for 12+ client accounts—breweries, restaurants, bridal shops, home improvement shops, and other types of small businesses.Selected duties and accomplishments include:• Created and deployed pitches, press releases, and press-related correspondence; pitch decks, proposal projects, and media plans for client presentations; content and strategy for 10+ social media accounts across multiple platforms, blogs, and websites; and grassroots marketing collateral.• Oversaw all aspects of branding and marketing for a food truck client, Vanchetta. From logo inception to packaging and creating online presence, the client went from a bare white ice cream truck to a full-service restaurant on wheels in a matter of weeks. • Built continued relationships with the media on behalf of clients. On one occasion, I crafted and pitched a press release to local Tampa Bay media to help ensure coverage for HGTV star, Tobin Green's progressive home construction in the Tampa Bay area.

St. Petersburg, Florida, Us

Hype Group is a full-service marketing firm that helps its clients to build, elevate, and strengthen their brands. Offering services ranging from packaging, to social media presence, to public relations, Hype Group is backed by a savvy team that helps clients strategize, coordinate and implement their marketing and branding efforts. In my four-year tenure from a student Intern to Brand Manager, I advanced the development of and managed growth-focused marketing strategies for 12+ client accounts—breweries, restaurants, bridal shops, home improvement shops, and other types of small businesses.Selected duties and accomplishments include:• Coordinated projects that aligned with client needs and requirements, deadlines, and budgets.• Shared consistent messages across both print and electronic media.• Conducted market research for each client and determined the best areas to target according to demographic information.• Supplied customers with comprehensive administrative and customer service support when requested.

Executive Master'S Of Professional Studies, Public Relations And Corporate Communications

Bachelor Of Science - Bs, Marketing

Psychology

Primary/Middle/High School