Bilingual (aspiring trilingual), seasoned marketing director with 11+ years of experience. I'm on a mission to help healthcare companies create and/or establish their brand identity through digital storytelling, education, and empathy at the forefront.Recognized for implementing innovative marketing strategies that drive organizational growth and ROI, I have a verifiable history of contributing directly to organizational performance and success throughout my career. Currently, I am the Division Director of Marketing and PR for the Physician Services Group within the Mountain Division of the Hospital Corporation of America (HCA Healthcare). Under my leadership, I design and implement growth-focused marketing strategies for more than 60 clinics, 5+ healthcare service lines, and an average of 200 physicians. I also guide the execution of growth marketing campaigns that have attained a 24% ROI for orthopedic clinic surgeries. Among many other growth-driving tactics, I have also authored and deployed email marketing campaigns via Salesforce, most of which perform above the 20% industry readership benchmark.My professional focal points include digital and traditional marketing, public relations, corporate communication, storytelling, project management, media buying, and cost control. Delivering superior administration in the latter areas of expertise requires the utilization of effective written and oral communication skills as well as market research, competitive analysis, editorial functions, and media placement to support efficient returns.Colleagues describe me as a progressive, driven, down-to-earth, marketing and PR expert who can be relied on to offer superior solutions that deliver profitable results on time and under budget.When I'm not at the office, you can find me hiking, coffee shop hopping or perusing the aisles of the grocery store for the olive oil with the best packaging. I’m open to learning about new opportunities within the remote healthcare marketing area and am happy to send my resume. Please feel free to email me at anya.mayr@gmail.com or contact me directly at (786) 241-7757.Skills: Traditional/Digital Marketing | Public Relations/Media Relations | Event Planning/Management | Video Production | Reputation Management | Social Media Management | Email Marketing | Search Engine Optimization (SEO) | Project Management | Corporate Communications | Market Research/Competitive Analysis