Anya Paul

Anya Paul Email and Phone Number

Google Partnership Lead (AI and Cloud) - Americas @ Accenture Song
New York, NY, US
Anya Paul's Location
New York, New York, United States, United States
Anya Paul's Contact Details
About Anya Paul

With over 25 years of global experience in digital C-level and ExCo leadership roles, I have a proven track record in senior client and partner management, consultancy, business operations, and technology sales and deal management across agency, media owner, and technology vendor sectors.At Accenture Song, I lead the Google Partnership for the Americas, focusing on AI, Ads, and Cloud. Previously, at WPP, I managed the global strategic partnership with Google, their largest and most significant partner.During my tenure at Google, I spent 3.5 years overseeing the largest OpCo relationship (Mindshare) within the largest Agency Hold Co (WPP), followed by 3 years managing the fastest-growing OpCos (UM/Initiative) at the fastest-growing Hold Co (IPG). I was also part of the Platforms Deal Team for the largest contract ever signed at Google's DV360 (with GroupM) and made final technology decisions on the Agency buy-side at both i-level and Steak.At Yahoo!7 in Sydney, I managed the Advertising Operations and Revenue Recognition process for APAC and implemented the original Sarbanes-Oxley legislation in the region. I was later invited to Auckland to establish Yahoo!Xtra, the New Zealand JV business.My extensive project management experience allows me to develop a clear vision and end goal while effectively managing the path to success from the ground up. I have a keen eye for detail and process, ensuring efficient, robust, and scalable results.Specialties:- Relationship building and management, including Global C-level and Board level- Global project design, management, and delivery- Media and technology contract negotiations (buy-side and sell-side)- Digital technology strategy and management- Product development and management- Best practice, knowledge sharing, and mentoring- Workflow efficiencies and process development and refinement- Operational team management- DEI allyship and advocacy- Expertise in online marketing platforms (AI, Cloud, Ads (Search, Video/Display))

Anya Paul's Current Company Details
Accenture Song

Accenture Song

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Google Partnership Lead (AI and Cloud) - Americas
New York, NY, US
Website:
accenture.com
Employees:
636296
Anya Paul Work Experience Details
  • Accenture Song
    Google Partnership Lead (Ai And Cloud) - Americas
    Accenture Song
    New York, Ny, Us
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  • Accenture Song
    Associate Director, Google Partnership Lead - Americas
    Accenture Song Dec 2024 - Present
    New York, Us
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  • Action For Stammering Children
    Trustee
    Action For Stammering Children Jul 2021 - Present
    London, Gb
    To achieve its mission, the Charity undertakes activities and services across the following six key strategic goals:- To increase access to effective therapy services for children and young people across the UK who stammer- To empower children and young people who stammer by giving them a voice within our organisation and in society- To assist the parents of children and young people who stammer, so that they are better able to support their child- To improve the ability of speech and language therapists to provide effective services to children and young people who stammer- To promote research into the most effective treatment of stammering in children and young people- To promote awareness of stammering and the impact it has on children and young people’s lives, and to change public perceptions
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  • Wpp
    Wpp Hq Inclusion Champion
    Wpp Jan 2022 - Oct 2024
    London, London, Gb
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  • Wpp
    Vp, Global Strategic Partnerships - Google
    Wpp Sep 2021 - Oct 2024
    London, London, Gb
    - Global relationship owner between WPP and Google.- Actively broaden and manage WPP’s 360 relationship with Google, including:• Interlocking with WPP / Google senior leadership.• Creating a formal, holistic partnership model and cadence of check-ins.- Building strategic relationships across multiple leadership teams, internally and externally, to drive strategic alignment:• Ensure WPP stakeholders’ voices, ideas and needs are represented in WPP-Google partnership.- Conceptualization, taking forward and securing unique partnership initiatives and ‘market firsts’ for WPP, informed by Google and WPP’s technology strategy, product/s roadmap and capabilities.- Working with global, cross-functional teams across WPP (e.g. technical, media investment, data management, product management, comms, legal) to drive and deliver new, market-leading products and solutions.- Driving (conceptualizing, evaluating and recommending) investment in Go-To-Market (GTM) opportunities:• Executing joint GTM in collaboration with Partner Marketing and Events teams.- Collaborate with Google’s Agency Lead teams and internal Enablement teams to develop and execute enablement programs.
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  • Hudson Mx
    Evp, Managing Director - Agency Partnerships
    Hudson Mx Mar 2020 - Aug 2021
    Atlanta, Georgia, Us
    - Relationship Ownership: Leading agency relationships with C-level stakeholders across both IPG and Publicis Groupe, including CEO, COO, CTO and CIO.- Solution Development: Leading the end-to-end RFP response for the full SaaS replacement of the agency's incumbent book, bill, pay system.- Commercial Leadership: Development of Go-To-Market strategy, and running point on contractual negotiation across agency legal, procurement and commercial teams.- Program Management: Overseeing installation cycle from discovery, integration, installation, UAT, training, go-live, to post-launch technical support and account management.- Team Leadership: Supporting a team of Sales and Customer Success executives, spanning day to day guidance, to setting quarterly sales objectives, providing guidance on career development, and mentorship.
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  • Google
    Global Agency Lead, Ipg - Global Client And Agency Solutions (Gcas)
    Google Mar 2017 - Feb 2020
    Mountain View, Ca, Us
    - Leading the Global Google relationships with the Global leadership teams at both UM and Initiative- Managing executive-level relationships and leveraging Google’s trusted relationship to maintain and accelerate momentum - Leading program management for both the global UM and Initiative agency relationships with Google- Managing the development of scalable and leading-edge solutions for both UM and Initiative and their clients, in order to optimize their advertising investment and maximize their use of Google products across Search, Video, Display, Mobile, and Platforms- Driving execution of Joint Business Plans across various Google products and services, channels, teams, countries, and regions - Driving global annual goals and managing the overall partnership framework - Leading quarterly management leadership meetings to chart progress and identify new opportunities at both UM and Initiative
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  • Google
    Global Agency Lead, Wpp - Global Client And Agency Solutions (Gcas)
    Google Nov 2013 - Feb 2017
    Mountain View, Ca, Us
    - Leading the Global Google relationship with the Global leadership team of Mindshare- Managing executive-level relationships and leveraging Google’s trusted relationship to maintain and accelerate momentum - Leading program management for the global Mindshare agency relationship with Google- Managing the development of scalable and leading-edge solutions for Mindshare and their clients in order to optimize their advertising investment and maximize their use of Google products across Search, Video, Display, Mobile, and Platforms- Driving execution of Joint Business Plans across various Google products and services, channels, teams, countries, and regions - Driving global annual goals and managing the partnership framework - Leading quarterly management leadership meetings to chart progress and identify new opportunities
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  • Google
    Platforms Lead, Wpp Uk
    Google Nov 2011 - Oct 2013
    Mountain View, Ca, Us
    - Leading the account team for all WPP agencies across all DoubleClick products, including DFA, Rich Media, Search, Mobile and Social- Creating and developing relationships within WPP at all levels including senior executives, direct and indirect DoubleClick users, and usage / repurchase decision makers- Developing ongoing strategic account plans for all WPP agencies, including Product Roadmap updates, beta testing opportunities, and identifying growth opportunities
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  • Ignitionone
    Director Of Client Operations, Europe
    Ignitionone Oct 2009 - Oct 2011
    New York, New York, Us
    - Developing strong relationships with key clients at a senior level, with direct responsibility for all ongoing senior events and engagements- Commercial contract creation and management- Pricing strategy based upon European fiscal and efficiency goals- Senior escalation point for all client issues in terms of relationship / communications management- Ongoing system integration work with 3rd party technologies- Large scale migration planning and co-ordination - Product usage monitoring and feedback to team for additional training requirements / up selling opportunities- Manage and prioritise the local market product development requirements and feedback to US HQ- Staffing efficiency reports for growth planning and client prioritization - Research and operational planning for European expansion- Operational process and organization management / documentation, to include: o Forecasting for existing and new business o Review of all legal / contractual documents and complete first draft legal amendments
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  • Dentsu
    Interim Head Of Technology (Freelance Consultant)
    Dentsu May 2009 - Oct 2009
    Tokyo, Jp
    - Freelance role, brought in on a fixed 6-month contract to give recommendations on all technologies used by the agency, including carrying out due diligence, strategy planning and implementation across all channels.- Brokering commercial contracts with a wide variety of technology providers including DoubleClick, Kenshoo, Marin, SearchIgnite, DC Storm, Eyewonder, and Eyeblaster to cover pricing, data protection / transfer, custom and advanced reporting requests, Service Level Agreements and Terms & Conditions.- Managing the relationships with the above technology partners and proactively contributing to their product roadmaps and alpha / beta testing their new functionalities and releases.- Complete overhaul of processes used by the Display team for media planning / buying, reconciliation and reporting, including ongoing best practice education internally across trafficking, creative specs (including rich media) and data inputting.
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  • I-Level
    Head Of Technology / Member Of The Operational Board
    I-Level Aug 2007 - May 2009
    Gb
    - Recommendations on all technologies used by the agency, including carrying out due diligence, strategy planning and implementation across all channels.- Brokering commercial contracts with a wide variety of technology providers including DoubleClick, Atlas, Facilitate Digital, Efficient Frontier, Omniture Search, Kenshoo, Marin, SearchIgnite, DC Storm, Adgooroo, Pointroll, Eyewonder, Flashtalking and Eyeblaster to cover pricing, data protection / transfer, Service Level Agreements and Terms & Conditions. - Managing the relationships with the above technology partners, proactively contributing to their product roadmaps and alpha / beta testing their new functionalities and releases, ensuring we are best placed to be first to market for our clients with innovative new capabilities.- Managing a team of 4 Technical Specialists, who are responsible for troubleshooting all campaign implementation issues across all channels. I hosted bi-weekly individual meetings with them, a weekly team meeting and carry out quarterly reviews and assist with their personal development plans.- Tasking my team to build a database of SWOT documents for all technologies that we deal with, which they updated quarterly.- Regular technology audits across the client portfolio to ensure the right technologies are being used to meet their objectives alongside necessary and ongoing account team education.- Project management on an agency-wide reporting dashboard project, including sourcing data warehouse consultant partners and choosing the overlying technology platform, through to facilitating the disparate API link ups, testing the initial consolidated results and hosting weekly status meetings.- Best practice education internally across trafficking, creative specs (including rich media) and reporting.
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  • Yahoo
    Launch Project Director (Contract)
    Yahoo Jan 2007 - May 2007
    Sunnyvale, Ca, Us
    - Point person on the ground for the initial stages of the joint venture between Y!7 in Sydney and Xtra.co.nz, the Internet arm of Telecom New Zealand.- Overall project management of the launch phase, ensuring that all parties were on track to meet the March 1 deadline. This included liaising with Production for content and page / site setup and layout, Marketing for the launch campaign, Sales for ad-serving set up, product training / systems training and ratecard, and Finance and HR for budget management and staffing.- Ongoing support post-launch for all Y!-related questions, mainly focusing on the Sales and Finance teams.
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  • Yahoo
    Head Of Sales Operations
    Yahoo Sep 2002 - Dec 2006
    Sunnyvale, Ca, Us
    - Managing a team of 13 staff, including 2 Managers (6 Traffic Managers, 3 Technical Operations, 4 Client Services)- Leading the Sales / Technical Ops and Client Services teams through the all the stages of online advertising implementation within Yahoo!’s proprietary systems, from processing the bookings, to receiving the signed insertion order, through to loading artwork live, execution, optimisation and reporting.- Ensuring maximum revenue recognition in the booking quarter by ensuring all advertising campaigns are delivered per the insertion order..- Project Team Member for the rollout of Sarbanes Oxley business legislation throughout the Pac Rim region.- Monitoring the general functionality and recommending enhancements for all our sales systems, and logging issues, bugs and ideas to HQ for resolution / implementation.- Rolling out Yahoo!’s proprietary sales booking and management system to the AUNZ office, including scoping bespoke requirements, data cleansing, process flow management, training and rate card integration.- Inventory management and pricing guidance, including sell thru metrics and monetisation data for each business unit.- Key member of the integration team following the joint venture between Yahoo! and Channel 7.- Restructuring the team post-joint venture to meet the changing needs of our business, to ensure adequate resources, training and best practices.- Ad hoc, on-demand regional support for the Sales Operations teams in Y! India and Y! Singapore.- Project management on bespoke ad serving requirements locally, for both Australian Idol and Big Brother sites.
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  • Millward Brown
    Head Of European Technical Operations
    Millward Brown Apr 2001 - May 2002
    London , Co
    - Overseeing the technical set up and implementation of all the online market research studies done by Dynamic Logic Europe.- Generation, integration and testing of our JavaScript tags into various ad formats, including DHTML, Flash, interstitials, superstitials and third party redirects.- Working with and training the agencies, sites and advertisers alike to ensure correct technical trafficking / implementation in conjunction with their ad serving systems.- Complete redesign of our systems’ online interface.
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  • Cmgi Solutions
    Key Account Services Manager
    Cmgi Solutions Apr 1999 - Mar 2001
    - Responsibility for all the large media owner accounts for (then called) Accipiter, including BBC / itv / Carlton TV / Ginger Media / EMAP / IPC. The technology was then bought by Microsoft, and Atlas is now Facebook's Publisher side ad server.- Onsite consulting with clients for the implementation or reorganisation / redesign of their system based on the site structure and sales strategy. - Designing and implementing an account management template plan and client tiering programme to ensure that Engage had consistency and communication of information across the client base. This was rolled out across the whole international division.
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  • Reach
    Sales Operations Manager
    Reach Feb 1998 - Apr 1999
    Provo, Utah, Us
    - Implementing / trafficking with NetGravity (now Google’s DoubleClick for Publishers) system across a portfolio of 12 sites, including generating the tags and ensuring the tagging structure matched the sales strategy. - Management of the WebTrend system, responsible for all site traffic management and reporting including liaising with the ISPs, as well as constructing detailed statistical reports for clients and internal managers / MGN Board members.
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  • Incisive Media
    Sales Administrator, Then Client Services, Then Ad Production Manager
    Incisive Media Dec 1995 - Feb 1998
    London, England, Gb
    Graduate level General Dogsbody.
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Anya Paul Skills

Display Advertising Digital Marketing Digital Strategy Digital Media Seo Ppc Web Analytics Product Management Advertising Online Marketing Online Advertising Management Mobile Devices Strategy Mobile Marketing Ad Serving Rich Media Start Ups Project Management Analytics Doubleclick Media Planning Sem E Commerce Pay Per Click Search Engine Marketing Search Engine Optimization Crm Marketing Mobile Advertising Customer Relationship Management Contract Negotiation Knowledge Sharing Integrated Marketing Google Analytics Social Media Marketing Marketing Strategy

Anya Paul Education Details

  • Birkbeck, University Of London
    Birkbeck, University Of London
    Psychology
  • University Of The Arts London
    University Of The Arts London
    Media Studies

Frequently Asked Questions about Anya Paul

What company does Anya Paul work for?

Anya Paul works for Accenture Song

What is Anya Paul's role at the current company?

Anya Paul's current role is Google Partnership Lead (AI and Cloud) - Americas.

What is Anya Paul's email address?

Anya Paul's email address is an****@****gle.com

What schools did Anya Paul attend?

Anya Paul attended Birkbeck, University Of London, University Of The Arts London.

What are some of Anya Paul's interests?

Anya Paul has interest in Disaster And Humanitarian Relief.

What skills is Anya Paul known for?

Anya Paul has skills like Display Advertising, Digital Marketing, Digital Strategy, Digital Media, Seo, Ppc, Web Analytics, Product Management, Advertising, Online Marketing, Online Advertising, Management.

Who are Anya Paul's colleagues?

Anya Paul's colleagues are Anna Parimuchova, Erika Magundayao, Abhinav Saran, Rhea Varkey, Sandeep Shenoy, Clair Irvin, Lester Ramos.

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