Andy Zager Email & Phone Number

Palo Alto, California, United States

Strategy, management, publishing, engagement, and corporate support for SambaNova Systems on social media and video platforms including Linkedin, Youtube, and Twitter. Campaigns focused on fan acquisition, targeted engagements, and press/coverage amplification. Strategy and support for content production imagery, video, and podcasts.

Cupertino, Ca

Responsible for creating and executing a social strategy for the Seagate and LaCie brands. Successfully focused on engaging the existing customer base and targeting new audiences within retail, channel, and VAR/integrators. Established global forums and a community strategy. Continually implemented innovative methods to drive global brand awareness.Notable Contributions: ・Unified the social media strategy of all company locations across 21 countries. Formalized the social media… Show more Responsible for creating and executing a social strategy for the Seagate and LaCie brands. Successfully focused on engaging the existing customer base and targeting new audiences within retail, channel, and VAR/integrators. Established global forums and a community strategy. Continually implemented innovative methods to drive global brand awareness.Notable Contributions: ・Unified the social media strategy of all company locations across 21 countries. Formalized the social media plan and the content guidelines, and provided the tools and metrics for consistent performance globally.・Negotiated contracts and selected the agencies to implement the social media strategy within selected countries that did not have the necessary staff. ・Achieved over 6.5 million targeted earned video views by contacting industry influencers and negotiating product placement within their videos.・Created a global engagement team of 35 employees across nine languages to act as evangelist representatives within social media channels. In addition to recruiting and choosing the team, this also required working with executive management to change the social media access policy for employees.・Significantly increased PR coverage and brand share of voice by designing and producing a viral gif demonstrating a Seagate technology.・Produced and leveraged viral animated 3D web content containing an interactive infographic and a related holographic video game. Utilized this for PR, web, e-mail, and social activations.・Directed a successful Reddit “Ask Me Anything” session featuring Seagate and LaCie products. Arranged for company experts to be on hand and established guidelines and languages to enable maximum customer interaction. Show less

Campbell, Ca

Led the expansion of the company’s public relations services into the social media realm. Designed and sold social media offerings to agency clients. Trained staff and senior level management on digital marketing approaches, execution, and optimization based on data. Created and executed multi-channel B2B and B2C brand, product, and technology programs in line with business objectives. Enhanced market visibility and delivered measurable results for company clients, including Epson America… Show more Led the expansion of the company’s public relations services into the social media realm. Designed and sold social media offerings to agency clients. Trained staff and senior level management on digital marketing approaches, execution, and optimization based on data. Created and executed multi-channel B2B and B2C brand, product, and technology programs in line with business objectives. Enhanced market visibility and delivered measurable results for company clients, including Epson America, Violin Memory, and Ensono Managed IT Services. Notable Contributions: ・Increased agency revenue by establishing social media offerings that were previously not available to clients.・Expanded the new social media marketing plans to include lead generation and demand generation campaigns.・Created two large-scale, high- impact community events:#SwimmingInInk promoted Epson’s EcoTank Supertank Printers. This event featured a synchronized swimming performance on Times Square. Resulted in over 11 million targeted B2B and B2C impressions through earned, paid, and owned media across top social platforms. #DiskIsDead promoted Violin Systems’ solid-state computer memory. Aligned with the customer persona, this contest gave the winner a trip to the Grateful Dead’s 50th-anniversary concert and resulted in nationwide sales lead generation, plus a replenished marketing funnel. Planned and designed the trip and maximized brand identification at the concert.・Served as the lead for the social media community response teams and crisis communications. Show less

Sunnyvale, Ca

Revitalized the Instacube brand, building new customer personas and segmentation, creating a content in-channel strategy, and implementing online improvements. Improved shipping and operations processes and established low-cost scalable advertising and marketing plans utilizing digital channels, email, and print.Notable Contributions: ・Designed and implemented a digital marketing plan that included web site and blog design, demand generation, SEO/SEM, e-commerce, email… Show more Revitalized the Instacube brand, building new customer personas and segmentation, creating a content in-channel strategy, and implementing online improvements. Improved shipping and operations processes and established low-cost scalable advertising and marketing plans utilizing digital channels, email, and print.Notable Contributions: ・Designed and implemented a digital marketing plan that included web site and blog design, demand generation, SEO/SEM, e-commerce, email marketing, and timely fulfillment.・Created fans and converted them to customers by leveraging market and social media trends.・Drove down the cost per acquisition through strategic partnerships, features on eBay Deals, and publicity on the Today Show. Show less

San Jose, Ca

Promoted to grow eBay’s social media footprint and increase brand affinity through seller enablement. Expanded the company’s social media into Instagram and Tumblr, and relaunched their YouTube channel, routing all followers back to eBay pages.Notable Contributions: ・Increased company and customer revenues by designing and presenting live social media training programs several times a year to audiences of ~1500 eBay businesses each time. Also shared the links by email, reaching… Show more Promoted to grow eBay’s social media footprint and increase brand affinity through seller enablement. Expanded the company’s social media into Instagram and Tumblr, and relaunched their YouTube channel, routing all followers back to eBay pages.Notable Contributions: ・Increased company and customer revenues by designing and presenting live social media training programs several times a year to audiences of ~1500 eBay businesses each time. Also shared the links by email, reaching over 25 million total customers. ・Improved exposure to target markets by collaborating with social influencers on video partnerships that drove over 6 million video views.・Supported high profile charity listings with heavy promotion, real-time content distribution, and auctioned signed celebrity items. Show less

Draper, Ut

Responsible for growing account revenue by working with major brands and matching their needs with eBay’s possibilities to minimize customer churn. Focused on providing customers with their desired results and ensuring that they received the best service and results possible. Created forecasting reports and marketing plans for internal distribution. Represented the company at regional conferences and trade shows.Notable Contributions: ・Maximized profits and drove business… Show more Responsible for growing account revenue by working with major brands and matching their needs with eBay’s possibilities to minimize customer churn. Focused on providing customers with their desired results and ensuring that they received the best service and results possible. Created forecasting reports and marketing plans for internal distribution. Represented the company at regional conferences and trade shows.Notable Contributions: ・Maximized profits and drove business growth, managing client relationships with large B2B and B2C businesses selling over one million dollars annually.・Consistently led the department in sales goals by integrating sales growth strategies focused on social media and cause marketing. Show less

Greater Salt Lake City Area

Objectives: ☑ Sell print and online yellow pages ads☑ Minimize customer churnResponsible for attaining overall revenue goals, developing business contacts, achieving margin and profitability goals. Developed strategies and account plans that addressed client’s challenges and proposed solutions.Key Accomplishments:- Created Return on Investment (ROI) based lead generation marketing plans achieving sustainable results and competitive advantage.- Designed tests… Show more Objectives: ☑ Sell print and online yellow pages ads☑ Minimize customer churnResponsible for attaining overall revenue goals, developing business contacts, achieving margin and profitability goals. Developed strategies and account plans that addressed client’s challenges and proposed solutions.Key Accomplishments:- Created Return on Investment (ROI) based lead generation marketing plans achieving sustainable results and competitive advantage.- Designed tests to optimize creative assets providing high quality service.- Quadrupled quota of online sales volume for Pay-Per-Click (PPC) advertising to regional businesses leading to compensation reorganization.skills utilized: print and digital marketing | customer support | sales | business development Show less

Greater Salt Lake City Area

Objectives: ☑ Relay technical and fundamental indicators for stocks, bonds, mutual funds and options for high net-worth customers☑ Accept and execute inbound equity and margin trade orders☑ Satisfy and delight customersResponsible for providing accurate financial service and support to high net worth customers. Acquired Series 7 and 63 trading and insurance licenses. Key Accomplishments:- Supported customers trading and retirement accounts through clear… Show more Objectives: ☑ Relay technical and fundamental indicators for stocks, bonds, mutual funds and options for high net-worth customers☑ Accept and execute inbound equity and margin trade orders☑ Satisfy and delight customersResponsible for providing accurate financial service and support to high net worth customers. Acquired Series 7 and 63 trading and insurance licenses. Key Accomplishments:- Supported customers trading and retirement accounts through clear communication, patience, and empathy.- Passed required stock, mutual fund, bonds, and options licensing tests with over 95% score (60% is min.)- Recognized with call of the week, call of the month and call of the year for location. Show less