Lendwill is a peer-to-peer mobile microlending application that helps youth build a verifiable credit history on the blockchain and healthy relationships with credit. We let our app users borrow, lend, and share small amounts of money with each other in a Tinder-like user experience - all while building an internationally verifiable and transferrable credit history on the blockchain. We reduce anxiety associated with borrowing and minimize risks associated with lending, while at the same time strategically turning past borrowers into future investors. We charge a matching fee of 2% per match and let lenders earn 2,5% interest a month, which is excellent for lenders and exceptionally affordable for borrowers. In addition, we are building an educational layer on top of the main functionality, where we gamify the learning experience of our users and encourage them to read educational material and watch videos sponsored by brands they love.

● Orchestrated global marketing launch of Huddly GO in collaboration with Google● Built the entire marketing IT infrastructure from scratch (integrated marketing automation services with CRMs, automated marketing reporting functions, took responsibility for all technical matters of dealing with the marketing systems)● Prepared the product exhibition for the President of Iceland and the King and Queen of Norway● Developed and orchestrated the company's marketing, PR, lead gen, and brand awareness and corporate branding strategies● Led a global team of multimedia content marketers● Established an annual marketing plan and budget● Managed global media relations● Generated demand and brand awareness: grew Social Media following of Huddly from 100 to 25,000 followers● Built communications strategies for the global launch of Huddly GO (the results included the company's first mentions at TechCrunch, Fortune, TheVenture)● Drove global channel marketing activities and worked with channel partners to ensure successful product launches in the U.S., EMEA, APAC, and Nordics

Consulted the social enterprise working to make the $200 billion aid and development industry do more good for more people.● Researched new digital event and e-commerce technologies and tested their compatibility with Devex’s payment and registration platforms;● Supported the Marketing team with automation of marketing communications;● Worked across Devex Partnership teams and Editorial to ensure successful implementation of events.

Aligned inbound and outbound Marketing strategies with other departments' objectives through close cooperation with the Sales, Business Development, Product Management and R&D teams.Overlooked all global outbound and field marketing activities and served as a go-to person for the EMEIA Sales team. Coordinated the creation of customer success stories in Europe.Supported digital marketing and global demand generation efforts by optimizing the customer journey inside all digital channels.Achievements:● Event project management (executed 12 regional events in Europe);● Supporting the delivery and execution of the Qt World Summit in Berlin: 850 attendees from all over the world and in San Francisco (600 attendees).● Organized public speaking training for the R&D department to prepare HW and SW engineers for speaking gigs;● Supported planning and execution of more than 30 webinars;Other responsibilities:● Administered post-event workflows using marketing automation;● Supported Digital and Social Media Marketing campaigns;● Served as the primary contact point for the HQ Finance team;● Built lead-generating landing pages and microsites for global company-organized events (e.g., qtworldsummit.com);● Coordinated product software release campaigns;● Did systematic web improvements;● Automated Marketing's Top of the Funnel to ensure smooth flow of leads into the Sales pipeline;● Coordinated selected product marketing activities;● Supported Search Engine Optimization efforts;● Analyzed website visitor paths and customer journeys;● Supported all global digital programs.Main projects: Qt World Summit in Berlin, Germany, and San Francisco. U.S. (600 visitors)

Provided high-quality content editing services for large multinational corporations in consumer electronics, printing, oil, aviation and other industries. My projects included localization of content for Hitachi, Apple, Lenovo and other multinational companies.

● Supported the delivery of the international UNFPA conference and parallel events for global U.N. agencies and partners;● Managed speaker and delegate relations● Designed conference materials, including conference timetables, briefing packs, and the website;● Created the website content;● Managed multiple suppliers and vendors.

Co-authored a chapter in the Research Handbook of Marketing on cross-cultural business-to-business relationships "Opening the black box of Russian culture in B2B relationships")

Held a variety of journalism positions as a copy editor, news reporter, communications specialist up to the founder and editor-in-chief.A few organizations I worked with:● KTK National TV channel (news reporter, writer, web-editor)● The Parliament of the Republic of Kazakhstan (press department)● The Almaty Herald Central Asia, English-Language newspaper (journalist)● Augustana Mirror newspaper (journalist)● WBM (WannaBe Mag) (founder and editor-in-chief)Responsibilities: news and data gathering, interviewing, writing and copy editing, fact checking, data analysis, media monitoring, news gathering, text writing, fact checking, assisting to reporters with day-to-day activities, managing relationships with the TV-channel's audience (answering phone calls, executing face-to-face meetings), montage and video-editing assistance, writing press-releases, PR activities

● Supported the organization of the international conference on media development (more than 200 participants from more than 40 countries); ● Organized media training for U.N. agencies;● Assisted in organization of the World Press Freedom Day exhibition and the IT competition for girls (city-wide competition for teenagers who love coding);● Did quality reviews of the official UNESCO website's content;● Composed quality correspondence, worked on the international conference budget;

Worked in 3 departments:● Political Sciences● Journalism and Mass Communications● Research and DevelopmentResponsibilities: co-convening research conferences, optimizing learning processes