Ao Wang Email and Phone Number

• Manage focus groups and consumer surveys gathering over 500 data points• Collect and analyze over 200,000 primary daily sales data exchange for the key quarterly sales report for the finance team • Forecast the whole year marketing budget and allocated to each project monthly budget• Assist to organize online holiday sales events, which reach $150,000USD sales during the Chinese New Year holiday period• Establish sales goals by forecasting annual sales quotas and projecting… Show more • Manage focus groups and consumer surveys gathering over 500 data points• Collect and analyze over 200,000 primary daily sales data exchange for the key quarterly sales report for the finance team • Forecast the whole year marketing budget and allocated to each project monthly budget• Assist to organize online holiday sales events, which reach $150,000USD sales during the Chinese New Year holiday period• Establish sales goals by forecasting annual sales quotas and projecting expected sales volume for existing and new products• Spearheaded the development of the first media kit amalgamation for company projects, increasing national sales by 8%• Collaborate with over 200 KOL/KOC and other influencers to promote company products• Organized marketing and advertising campaigns, resulting in a 20% increase in social media engagement• Examined profitability of foreign markets for “U.S. Polo Assn.” brand using analysis of comparable brand• Create ideas for niche marketing campaigns including the use of social networks and vital marketing• Present findings to the CEO and other senior managers using quantitative analysis and creative visuals• Build the cooperation between “U.S. Polo Assn.” brand and the “One tree planted” -an environmental- protection group to advocate for sustainability in the fashion industry• Create content for social media accounts including Facebook and Instagram• Post and monitor social media channels, like Weibo and WeChat and increase 300 followers within 2 months• Participate and promote potential campaigns and attend new campaign briefings, including assisting internal partners with the strategy development• Lead cross-functional collaboration for firm-level projects• Plan and prepare weekly &quarterly meetings with U.S. Polo Assn., Lee Kids and Eddie Bauer brands team• Plan and write weekly internal and external communications content or relevant report Show less

Financial Analysis • Organized and structure the data and information you collect during the situation analysis• Analyzed and verified the sales reports for each transaction Marketing• Kept abreast with the latest marketing strategies and developed new social media campaigns to increase brand influence• Discovered, negotiated, and secured a new relationship with local organizations, resulting in the launch of new publications whose profitability has increased… Show more Financial Analysis • Organized and structure the data and information you collect during the situation analysis• Analyzed and verified the sales reports for each transaction Marketing• Kept abreast with the latest marketing strategies and developed new social media campaigns to increase brand influence• Discovered, negotiated, and secured a new relationship with local organizations, resulting in the launch of new publications whose profitability has increased • Collaborated with team members to develop a marketing strategy that creates competitive advantages• Disseminated important company news or events and maintain a positive corporate image while handling media requests and shareholder inquiries• Collected and contacted more than 500 potential pet industry customers and keep the relationship with existing customers• Planned, organized, and attended International Pet Industry Exhibition in Orlando and Toronto • Outlined a plan for implementing the marketing strategyAdministrative • Gathered customers’ needs and transfer them to the back office• Routinely integrates with the team to ensure that corporate messages and pitches are communicated• Connect with Europe customers and based on their performance to provide design suggestions Show less

Financial Analysis • Utilized SQL and Excel to optimize large potential data collection (e.g., above 100 Excel data sheets/sets) and filtered required data into application databasesMarketing• Conducted keyword research to identify high-volume keywords to target, negative keywords to avoid, and analysis of competitor’s keyword rankings• Produced reports providing in-depth analysis of current market share distributions and projected market share acquisitions for potential new… Show more Financial Analysis • Utilized SQL and Excel to optimize large potential data collection (e.g., above 100 Excel data sheets/sets) and filtered required data into application databasesMarketing• Conducted keyword research to identify high-volume keywords to target, negative keywords to avoid, and analysis of competitor’s keyword rankings• Produced reports providing in-depth analysis of current market share distributions and projected market share acquisitions for potential new clients• Conducted marketing research on care services and competitors in New York• Assisted with reactive media/informational requests and acts as a resource for day-to-day queries for clinical areas and organizational priorities• Create and maintain marketing market research, focus on care services and competitors in New York• Generate and manage content for social media pages including Twitter, Instagram, and FacebookAdministrative • Design related graphical assets (ad template, copyright, etc.) for company logo• Organize and supervise new staff on data collection seminars.• Generate cold calls strategy and communicate with customers via email Show less