Consulting as the Head of Marketing for Jennifer Zeuner Jewelry

Offering marketing support for retail brands ranging from the following services:• E-commerce Set up (UX build outs)• Paid Social• Paid Search • Agency Management• Analytics• Marketing Strategy• Organic Social • Content Shoots• Brand Strategy and Campaign Storytelling• Branding and Performance Display • Affiliates and Referral• 360 Campaign Buildouts and Media Plans• Audience segmentation and planning • SEO and Copywriting• Brand Partnerships

Headed ALEXIS e-commerce website and orchestrated digital marketing programs• Achieved a 68% increase in gross sales YoY• Managed paid search agency to maintain a 9x return on ad spend; ran paid social in-house to maintain a 3.8x return on ad spend • Conducted in-depth analytics reports to inform website and marketing strategies• Analyzed digital customer journey across channels to develop roadmap of web optimizations and retargeting tactics in order to increase conversion rate and boost returning customer rates

Led the North America marketing strategies & e-commerce website.• Set marketing KPIs focusing on efficient channel tactics; increased e-commerce return on ad spend +45% YoY and Revenue +86% YoY• Executed and segmented paid social and e-mail marketing in-house; increased email volume by 34% YoY and e-mail sales by 270% YoY• Built and implemented new internal marketing processes: budget flowcharts, media plans, IOs, spec forms, creative rotations and briefs• Determined and executed full marketing strategy, including: paid social, programmatic display, branded digital partnerships, paid search, SEO, email, events, co-op out-of-home and print• Led the RAYMOND WEIL website redesign on Shopify and preparing for a global re-platform from the current Wordpress site.• Conducted in-depth monthly marketing & e-commerce analytics reports

•Managed digital marketing channels with focus on paid and branded sales efforts.• Built and implemented online marketing strategies including search, social media, SEO/SEM, affiliate, branded partnerships and retargeting campaigns.• Grew marketing ROI by 150% YoY through new branded keywords, increased bids on search match modifiers and paid social prospecting tactics.• Redefined marketing funnel to grow e-commerce traffic and significantly reduce cost per visit for the brand. This helped build brand awareness and retargeting pools for more turn key tactics.

• Led and executed annual digital media strategy to deliver on company traffic goals, social growth, and awareness objectives.• Created compelling narratives and relevant consumer touch points by analyzing online purchasing behaviors and industry innovations. • Developed creative tool kits and amplification plans to leverage assets and paid content across owned channels.• Managed and trained supporting team in industry best practices, optimizations, post campaign insights, and competitive benchmarking.

• Developed digital briefs for the agency and managed budget strategy based on yearly initiatives and year over year goals.• Identified media innovations and developed competitive intelligence to understand strengths, threats and opportunities within the marketplace.• Managed digital agency and collaborated cross-functionally with CRM, PR, email, search, and social content.

• Built key audiences for planning, created digital objectives, and assisted in publisher proposal review and negotiation.• Conducted daily monitoring of agency trafficking, optimizations, plan deliveries, and oversaw paid social strategy. • Managed media flowcharts, IOs, invoices, and billing accruals.

• Reconciled digital spend and issued publisher IOs, imported and trafficked out all advertising placements using Prisma and DFA. • Assisted in coordination of brand studies and led communication between creative agencies, third party vendors and publishers. • Maintained media plans, and strategized spend optimizations for the client.

Developed 10 case studies demonstrating the impact of InRhythm’s software services to its clients. Identified the client challenges and highlighted the methodologies and solutions used. Case studies were published on company website.

Designed logos for internal and external projects, helped create concepts for new business pitches, produced digital icons and developed layouts for client websites.