Ashley Garcia Email and Phone Number

• Oversaw the UChicago Latinx Alumni networking reception, coordinating logistics and outreach to ensure a successful event • Analyzed interest form responses in Excel to create tailored programming, enhancing member engagement and satisfaction

• Planned and coordinated the logistics of 7 cultural events per quarter by contacting guest speakers and vendors. • Developed monthly themed digital marketing calendars; conducted research and utilized Canva to design weekly social media content to amplify El Cafecito’s core values of inclusion and cultural awareness. • Led campus-wide promotion of the two-day Chicago VI Book Fair by designing marketing materials (flyers, brochures, tabling initiatives) to display on campus and the social media platform Instagram, resulting in more than 80 attendees.

• Facilitated college transition and created a sense of belongingness by mentoring two FLI-identifying students through mentor family meetings, one-on-one check-ins and providing appropriate referral to campus resources• Collaborated with a student event committee and actively plan mentee enrichment events

• Actively participated in weekly workshops focused on career development and delved into marketing avenues• Collaborated with team members to evaluate a start-up’s current marketing approach and identify opportunity growth, resulting in a presentation with a suggested new location and detailed digital marketing strategies including partnership with local influencers to reach the target market

• Coordinated 1-1 meetings with 30 incoming first-year students to establish and strengthen mentor-to-mentee relationships • Boosted group engagement through creative bi-weekly emails and informative college readiness presentations for our monthly virtual group events

• Coached 50+ high school students on successfully navigating the college application process by designing and delivering post-secondary presentations and creating a scholarship database• Scheduled, planned and conducted meetings to ensure students were meeting the college planning goals

• Actively participated in social justice round tables to identify and evaluate policy implications• Attended guest speaker events to gather knowledge on their experiences facing and combating social issues

• Implemented the brand’s voice and style when writing 300-word blog content on health, wellness, and lifestyle• Enforced the brand’s visual identity in the digital creation of engaging social media calendars, including applying Adobe and Canva skills to design marketing materials•Analyzed e-commerce data reports and examined current website, resulting in an updated brand style guide with strategic consumer retention proposals, including an addition of a sustainability page and an upcycling initiative, presented to Shevolve Nutrition CEO, founder, and marketing team

• Greeted customers with new seasonal fragrances and recommend specific fragrances to build brand loyalty • Achieved sales goals by successfully reaching a higher than 30% store convention through strong customer service • Provided bilingual communication service to customers to help promote sales and execute transactions

• Scheduled and led weekly JROTC Leadership meetings to delegate projects and plan for events with team leaders • Collaborated with leadership team to analyze and debrief presentations on Battalion's quarterly progress to reach objectives• Aided recruitment campaigns to ensure member retention and recruited 50+ members by leading Open House tours to promote program loyalty

• Maintained effective communication and teamwork with NHS Leadership Team through monthly check-ins • Planned interactive and enriching quarterly meetings for 30+ members, each meeting addressed program goals • Coordinated three service projects (Color A Smile, Community Garden Clean-Up, Design School Bulletin Boards) aimed to impact our school and community