Aoife Lucey Email & Phone Number

Ireland

Vancouver, British Columbia, Canada

As the Social Media Manager on the Creative Brand team for the Xbox Gears of War franchise, I strategised and executed social marketing campaigns to drive impactful brand messaging across multiple channels. I partnered with cross-functional teams to develop social media plans for new releases, managed communication calendars and, collaborated with designers on asset development to ensure alignment with brand standards. I owned the social strategy for the brand of over 2M followers, and… Show more As the Social Media Manager on the Creative Brand team for the Xbox Gears of War franchise, I strategised and executed social marketing campaigns to drive impactful brand messaging across multiple channels. I partnered with cross-functional teams to develop social media plans for new releases, managed communication calendars and, collaborated with designers on asset development to ensure alignment with brand standards. I owned the social strategy for the brand of over 2M followers, and tracked campaign performance through KPIs and analytics. Championing community inclusivity, and fan engagement were key focuses to enhance brand sentiment and provide developer feedback. Show less

Vancouver, British Columbia, Canada

During my time at MCI, I was the lead Digital & Social Media Coordinator focused on multiple industry events. I delivered and optimized integrated marketing campaigns and strategies across professional events in industries such as technology, healthcare, and science. I was responsible for curating social content and managing comprehensive editorial calendars. I reported on KPI-driven content performance to key stakeholders and continuously monitored social trends to create engaging content… Show more During my time at MCI, I was the lead Digital & Social Media Coordinator focused on multiple industry events. I delivered and optimized integrated marketing campaigns and strategies across professional events in industries such as technology, healthcare, and science. I was responsible for curating social content and managing comprehensive editorial calendars. I reported on KPI-driven content performance to key stakeholders and continuously monitored social trends to create engaging content. Additionally, I designed marketing collateral using Adobe Creative Suite to support campaign initiatives. Show less

County Dublin, Ireland

Along Came a Spider was a small but ambitious creative agency based in Dublin, known for delivering impactful and innovative campaigns. As part of a small, dynamic team, I held a dual role, combining strategic planning with hands-on content production to drive brand initiatives across multiple platforms.Social Media & Campaign Activation Manager:I played an instrumental role in the development and optimisation of the multi-award-winning women in sport campaign, “20x20,” helping to… Show more Along Came a Spider was a small but ambitious creative agency based in Dublin, known for delivering impactful and innovative campaigns. As part of a small, dynamic team, I held a dual role, combining strategic planning with hands-on content production to drive brand initiatives across multiple platforms.Social Media & Campaign Activation Manager:I played an instrumental role in the development and optimisation of the multi-award-winning women in sport campaign, “20x20,” helping to establish the campaign’s tone of voice and build an inclusive, nationwide community. I organically grew the campaign's social media following from 0 to 25k across three platforms in just 10 months. I contributed to the design and implementation of native content plans across various digital marketing channels and also developed, managed, and executed digital and event activations in partnership with campaign sponsors. I worked closely with PR, external agencies, clients, and ambassadors to ensure timely delivery of campaign assets. I also contributed creative and interactive approaches to spread the campaign's messaging, meeting KPIs through both online and offline activations. Additionally, I actively engaged with user-generated content to foster a positive and supportive community for women in sport in Ireland. I was responsible for setting up and managing paid social campaigns, regularly analyzing social analytics to optimize performance, and acting as the first point of contact for key stakeholders, including global brands, national media, and ambassadors. I also secured and conducted interviews with high-profile athletes to amplify the campaign's reach.Content Producer:Starting as a Production Intern, I quickly grew into the role of Content Producer where I managed video campaigns for brands such as AIG, KPMG, Standard Life, and eir. I oversaw the full project lifecycle for TV commercials and social media ads - managing client expectations, timelines, and production budgets. Show less

Greater Boston Area

Completed a 5 week Graphics & Digital Print internship in Massachusetts, USA in Summer 2016. Duties:- Creating sample designs for client products - Involved in generating innovative ideas for packaging designs - Altering graphics via Adobe Illustrator for Lego, Ocean Spray, Walmart and many more large clients - Using ArtiosCAD and ESKO for 3D packaging designs - Setting up graphics for print & running the print machines

Level 9 Postgraduate Diploma, Digital Marketing

* Social Media Marketing * Digital Strategy & Planning * Content Creation & Outreach * Communications and Consumer * SEO Marketing & PPC.

Level 8 Bachelor'S, Creative Digital Media

Activities and Societies: CIT Prize for Innovation * Advertising * Digital Marketing * Media Law * Project Management * Interface & 3D.