Aoife McIlraith is a highly accomplished senior digital marketing leader with 20+ years experience and a proven track record of driving revenue and business growth. Recognised as one of the "Top 20 Women Making the Biggest Impact in Tech" by B2B Marketing Magazine in March 2019. Aoife brings global leadership experience, digital strategy expertise and is a global SME on International SEO, content discoverability and multilingual digital strategies that deliver on targets and growth. She is currently managing director of Luminosity Digital and founder of SearchMasterMind.org and Speakerlineup.com. She has previous worked as VP Marketing Semrush, a B2B SaaS data platform.Throughout her career, Aoife has worked with renowned global brands. Her digital strategies, operational management, and revenue management experience have consistently driven digital growth and success. Working at Lionbridge she previously owned operational website management for global websites for Starbucks, Canon and Intel. Aoife has extensive marketing, operational, localisation & digital strategy experience across multiple verticals and sectors both B2B and B2C for brands like: Microsoft, Intel, Volvo, Cisco, Marriott, British Airways, Kinder, TrendMicro and Axis + more.She is a regular speaker at international conferences, including DMEXCO Germany, Sahara Festival Iceland, Sirius Decisions London, TIO Bulgaria, Localization World Dublin, London and Beijing along with moderating events like consultancy in Singapore. She has hosted and been a guest of webinars and podcast's for over 15 years. She also for the past six years been appointed an official judge for the Global Search Awards, UK and EU Search awards, Global Tech awards and more. She is also a qualified programmer and developer, a marketer that not only understands digital sales and marketing requirements but also the technical understandings enabling effective communication and bridges the gap between client stated requirements and scope and deliverables from technology teams. Beyond her professional achievements, Aoife is committed to giving back to the tech industry. As a mentor for start-ups through Enterprise Ireland's for six years in the accelerator program, she actively mentors and supports the growth and development of emerging Irish tech startups. Connect with Aoife to leverage her expertise and strategic marketing approach, and discover how she can help drive your business's growth and success.