Aoife Mahon Email & Phone Number

Dublin

Dublin

Developed and managed, in full, the execution of 13 brand and consumer savings through the line marketing campaigns from 2005 to 2015, resulting in consumer growth of over 90,000 and total deposits of €5 billion Collaborative work with digital team to define media strategies and supporting digital elements Co-managed the acquisition of the RaboDirect PRO12 sponsorship property culminating with a successful media launch and the delivery of a sustainable marketing campaign that saw the RaboDirect PRO12 secure 89% sponsorship awareness in Season 1Consistently and successfully managed the creative process building collaborative relationships with external agenciesLaunched and delivered a number of strategic sponsorship properties and associated events i.e. RaboDirect Tour De Picnic, The Women’s Podcast, Against The Head, Second Captains, The Marion Finucane Show, Digitise The Nation Created 7 compelling new product value propositions, building customer segment focused strategies to support their launch while executing each product launch Responsible for copywriting and delivering numerous, targeted, customer centric eCRM campaigns supporting cross sell, retention and acquisition objectives Formulated and delivered content supporting inbound marketing ambitions e.g. videos, podcasts, demos, landing pages, info graphics etc.Brand guardian responsible for the initial creation of RaboDirect’s tone of voice, ensuring its consistent replication across all touch points Ongoing assessment of market trends and competitor activity, subsequently developing strategies that allowed for sustained competitive advantageChampioned new ideas and processes that served to shape the future success of the organisationMarketing lead for delivery of internal, cross functional projects, consistently meeting deadlines Initiated and managed qualitative and quantitative research projects, evaluated findings and utilised insights to inform future strategy

Development of an integrated lead generation strategy to support Royal Liver’s new business acquisition objectives and a direct sales force of 128 advisors nationally Identification of product gaps within database of 120,000 customers, delivering customer recruitment strategies, meeting customer product requirements and closing product gapsDevelopment, organisation and communication of yearly lead generation objectives to Royal Liver senior management team Full responsibility for the management of customer driven direct marketing campaigns Production and copy writing of compliant lead generation and marketing support literature Development of internal and external marketing communications promoting campaigns, product launches, customer focused strategies and business objectives Responsible for devising and controlling yearly budget and provision of cost benefit analysis Identification and development of strategic third party relationships to secure growth Successful introduction of Shared Home Investment Plan to Royal Liver direct sales force Presentation of lead generation campaign results at local and national sales meetings Management of four direct report campaign executives

Development of direct marketing strategies to grow donor base