Aoife Ní Mhurchú Email & Phone Number

Cork, County Cork, Ireland

Leading Advertising and delivering advertising initiatives from conception to evaluation, consistently optimising ROI and KPIs.*Formulating robust campaign strategies in alignment with the annual budget plan, ensuring maximum effectiveness and efficiency.*Overseeing the end-to-end execution of advertising campaigns online and offline, encompassing planning, tracking, and comprehensive reporting on ROI and other critical metrics.*Spearheading diverse communication initiatives, including branding advertisements, press releases, TV ads, sponsorships, radio broadcasts, and various Direct Mail/Publicity Post campaigns, ensuring a cohesive and impactful brand presence across multiple channels.*Negotiating Media Spend and optimising placements to complement a full channel approach online & in press.*Rigorously tracking performance against predefined targets through meticulous weekly, monthly, and annual reporting mechanisms.*Working cohesively with the Marketing team and Advertising Executive, fostering a culture of excellence and productivity within the department.

Cork, County Cork, Ireland

As Marketing Project Manager for TiS, with a strong focus on Channel Marketing, Partnership Management & Project Management, I have collaborated with some of the industry's most renowned brands including Canon, T1A, SchoolComputers.ie, Phillips Retail Tv & Display, AVITA, AOC, TELEFUNKEN, and more.In this dynamic position, I've been entrusted with the responsibility of spearheading marketing initiatives that resonate with audiences and elevate brand experiences. From crafting strategic campaigns that capture the essence of innovation to fostering cross-functional partnerships that drive growth, every day presents a new and invigorating challenge.Working closely with these powerhouse brands has not only deepened my appreciation for their unique qualities but also sharpened my ability to adapt and thrive in fast-paced environments. I'm constantly inspired by the vision and commitment these brands bring to the table, and it's an honor to contribute my strategic insights and creative thinking to their ongoing success.Budget ManagementRelationship ManagementCommunications ManagementReports & ROI Management

Cork, County Cork, Ireland

Project & budget management.Creation and maintenance of targeted media lists.Providing informed strategic guidance, advice and communications support to clients. Developing client relationships.Drafting of content such as media releases, by-lined articles, brochures, advertisements, newsletters, blogs, social media posts, web content etc.Coordination and management of videography and photography.Media buying — research, negotiate and buy media: print, broadcast, digital and outdoor. Creation and analysis of reports and activity debriefs.Management of social media accounts.Creating client project proposals.

County Cork, Ireland

• Agency Management (PR, Media, Advertising & Digital)• Event Management• Branding & Content Management• Budget Management• Campaign Management• Social Media Management• PR Coordination & Management• Performance analytical reporting with Microsoft Dynamics CRM, & Power BI• Provides direct support to the Director of Marketing

Cork

• Agency management (PR, Media & Digital), budgeting and schedule planning. • Created and produced internal & external news stories and content while making editorial decisions of which platforms to use and timing releases.• Communicated with target audiences and managed customer relationships.Coordination of marketing activities, the formation of content & events. • Coordination of research for national & global surveys on health risks, behaviors & attitudes. • Created editorial calendars and schedules. • Designing & preparation of printing materials. • Developed digital SEO strategies & optimised Google AdWords campaigns.• Developing marketing strategies & devising and presenting ideas.• Interviewed clients and transcribed recordings to create compelling regional content for online & offline with the main objective being to secure local media placement.• Managed & created social media strategies, campaigns & content which was driven by competitive research, platform determination, benchmarking, messaging and audience identification to achieve optimum results.• Management of external press photographers, videographers and production crews (digital assets for high profile celebrities linked to brand). • Organised a range of meeting, training workshops and networking events to encourage dialogue, collaboration and networking across the business. • Performance analytical reporting with Microsoft Dynamics CRM, QlikView & Power BI to provide direct team reports on campaigns that had completed in cycle.• Provides direct support to the Director of Marketing.• PR activity/activation management, event management, planning & coordination.• Preparation and realisation of marketing plans and campaigns.• Prepared and executed business, marketing and sales plans for the company on PowerPoint & Prezi & presented on ideas.• Processing & preparing purchase requisitions on SAP/Navision Baswear/AX.• Video content development and editing.

Cork

Blackpool, Cork

Social media account management & content development.Blogging & updating content on SiteCore.SEO building & planning.Google Analytics & Google Ad word campaign administration.

Inchigeela, Cork

Creating graphical elements for online usage, social media account management, content creation for blogs, Wordpress website maintenance, creating marketing strategies and campaigns, press releases, photoshoot organisation, created content for re targeting, google analytics, developed branding, created leaflets, posters, box designs, adverts, answering inbound & outbound calls, PA duties, answering emails, letters, office organisations, sales relationship & management - B2B & B2C.

Cork

Skills include, working to targets in a driven sales environment, developing new strategies and implementing new ideas to improve sales and communication levels with customers on inbound and outbound calls, learning new products and being able to explain and sell products with high regulations, costs and standards. Answering a high volume of calls and emails in a timely manner. Setting myself weekly objectives and surpassing them to build new ones, performing in a busy call centre environment and adhering to rules and regulations of the company.

Innishannon, Cork

Skills include customer relations and service, organisation, time management, communications with customers in person, over the phone and email queries, stock taking, cash management, end of day balances and accounts, An Post opening and closing procedures.

Cork

Skills include leadership qualities, delegating jobs, management, teamwork, organisation, cashier operations, stock taking, placing orders, opening and closing procedures, problem solving, handling customer complaints and queries, ensuring customer satisfaction. Brand awareness and promotion through social media networks and making flyers, posters using the adobe suite for promotion of the business. Reaching sales targets and promoting special offers. Managing social media in conjunction with advertising the shop and special offers.

Master’S Degree, Masters Of Public Relations And New Media

Ba Hons Visual Communications, Graphic Design

Activities and Societies: I was Class Representative in 2013 while studying my degree in Visual Communications. I am currently also class.

Ba Ord Design Communications, Graphic Design

Activities and Societies: I was Class Representative in 2013 while studying my degree in Visual Communications. I am currently also class.