Aoife O'Brien Email & Phone Number

Ireland

Ireland

Dublin, Ireland

Provide strategic marketing direction and support for my team in order to achieve company objectives via marketing revenue generation activities and business development support.

Auckland, New Zealand

- Creation, management and execution of brand awareness and lead generation campaigns - Compilation of campaign briefs with an overview of the company, goals and KPIs - Briefing and collaborating with creative agencies and media buying agencies - Managing creative production of marketing assets, graphics, video and web content- Management of partnerships; Yahoo, Air New Zealand, APN-NZME and House of Travel- Proposal, design and implementation of an EDM strategy- Management of PR including budget management, agency management, setting up journalist Famil visits to Australia. reviewing journalist and blogger content and creating editorials- Compilation of campaign reports to analyse results and ensure KPIs are reached/exceeded- Market research to identify trends, understand competitors + enable game changer strategies

Perth, Australia

- Proposal, design and build of a new corporate website - Design, management and execution of the company’s e-marketing strategy - Market and industry research- Integration of online strategy with offline marketing communications- Collaboration with Senior Management and the Business Development Team to create KPIs - Briefing and working collaboratively with media buying, creative and web design agencies- Design and implementation of an online CRM strategy and integration with the LMS system- Liaising with Project Managers and Engineers to source copydeck for the site - Acquisition of software for EDMs and the design, management and implementation of EDMs- Analysis of online statistics, reviewing in line with KPIs and reporting to Senior Management

Dublin, Ireland

DigitalCreation and management of online strategy for 5 company brand websites | Creation of 25 websites for dealer network consistency | Website design and development | SEO | SEM AdWords,and display advertising | Social media campaigns | Email marketing, html emails, eZines | Competitions | Monitoring of analytics | Competitor and market research | Coordinate efforts with media buying agencies, creative agencies and web designers | Management of online sponsors and partners.Brand and Product(A) Creation and implementation of Alfa Romeo communications plan- brochures, print advertisements, video on demand, digi-spots, radio adverts, lenticular advertisements and car placement | Organisation and implementation of events.(B) Creation of product and pricing proposals for Alfa Romeo range | Forecasting for stock demands and budgeting for finance | Competitive and industry analysis research | Communications to dealer network.

Dublin, Ireland

Summary of online activity:Responsible for content management and design redevelopment of brand websites | Creation and organisation of online marketing strategy for 3 brands | Management of online partnerships for sponsorship initiatives | Coordinate efforts with media buying agencies, creative agencies and web developers | Development of web 2.0 strategy | Analysis of reports with the aim of reducing bounce rates and increasing traffic to the websites.Summary of PR activity:Composition of PR for distribution to the media and for digital content | Organisation of photoshoots and photocalls | Point of contact for media/journalists and brand ambassadors | Management of PR partnerships including The Wright Venue, 98FM, FM104, Lidl, BT and GT900.Other marketing activities:Media buying, creative, print and distribution of 48 sheets, 6 sheets and citybox advertisements | Coordination of contra advertising deals, junction drops and product placement.

Dublin, Ireland

- 1 of 4 finalists for Innovation in Marketing,Carlow Chambers Business of the Year Awards 2009- Sole responsibility for online strategy; redesign of the corporate website and implementation of an SEO and PPC strategy increased online enquiries by 92%- Proposed, established and managed a sponsorship initiative with a well-known charity to enhace CSR and raise the profile of the firm amongst the target market- Event management, including seminars, conferences, trade-shows and in-house events - Design of promotional and advertising material- Composition of press releases/PR content- Customer relationship and supplier relationship management- Compilation of marketing budget and daily management to maintain within budget confines

Associate, Graphic Design

Diploma, Big Data Analytics

Diploma, Website Design

Diploma, Internet Marketing

Ba International Business And Languages (Major In Marketing And German), Business And Languages

Full List of Final Year Business Results: -Personal Selling & Sales Management 78 A -Consumer Behaviour 75 A -Services Marketing 75.

Bachelor Of Arts (Ba), Erasmus