Aoife O'Reilly Email and Phone Number
A highly effective and innovative strategic communications, digital and marketing manager educated to Masters level in Journalism and with a professional diploma in Public Service Innovation. Strong track record in delivering communications that engage diverse audiences and drive brand awareness across digital and traditional media platforms.
Safefood
View- Website:
- safefood.eu
- Employees:
- 64
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Communications Manager - Digital And HealthSafefoodIreland -
Non Executive Board MemberDyslexia Ireland Apr 2022 - PresentDublin City, County Dublin, Ireland
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Communications Manager - Digital And HealthSafefood Jul 2018 - PresentCounty Dublin, IrelandManage safefood's digital communications for campaigns, education and promotional activities on the island of Ireland. Responsible for the development and management of digital communications in support of campaign and promotional objectives - including web, digital applications, and social media. Manage the development and implement of digital communication strategies; creation of digital assets to support food safety and nutrition; digital budget and staff; digital stakeholder engagement and digital analytics. -
Multi-Media EditorRte Mar 2013 - Dec 2017DublinDeliver digital strategies to engage the national broadcaster's youth audience. Drive social media and communication strategies to reach audiences across key RTÉ brands. Editorial overview of digital, web and social media content. Develop and project-manage complex cross-platform mobile applications and multi-media initiatives on time and on budget resulting in over 17 outlets including industry-first kids video player app, junior apps, websites, social media communities and YouTube channels. Collaborate with key stakeholders, aligned with brand vision and values, to deliver strategic communication/digital campaigns including Department of Education, Coder Dojo, Webwise and Children's Books Ireland. Developed the RTÉjr digital brand for under 7 year olds to include a multi-genre App, website, RTÉ Player category and parent community.Lead projects of differing budgets and teams including the RTÉ Kids TV digital unit and studio productions. Manage e-tenders, legal/data protection requirements, multiple suppliers, web-designers/software developers and third-party agencies.Key Projects: " Developed and project-managed RTÉ Swipe TV App (iOS and Android) industry-first App for 7-12 year olds as a digital strategy to give this audience access to age-appropriate content on a secure, ad-free mobile platform. " Drove comms strategy to build a parenting community around the RTÉjr brand which included producing RTÉ Rearing To Go video series (23x10 mins) which broadcast on the RTÉ Player " Co-developed and managed RTÉjr App (iOS & Android) for under 7s. Devised and project managed the RTÉjr Twigín App a mobile game (Android and iOS)" Coordinated the cross-platform manifestation of the RTÉ teen brand Two Tube through successful YouTube channel and social media outlets. -
Assisting In The Co-Ordination Of Rté’S Centenary CelebrationsRté Aug 2014 - Dec 2016Worked with RTÉ's Cross-Divisional Coordinator to co-ordinate RTÉ's output for 2016 Centenary Events where I engaged with key external stakeholders in government and the arts including Ireland 2016, Department of Education and the Abbey Theatre. -
Online Journalist, Rté Young PeoplesRté 2004 - 2013DonnybrookEditorial responsibility for and managed RTÉ's youth online content across digital platforms. Conceived original TV concepts/formats. Assistant Producer/Researcher on studio and on-location RTÉ2 programmes. Key Projects:" Responsible for RTÉ Young Peoples online presence including websites, web games, exclusive online videos and social media strategies for target age groups " Devised original concept for a science adventure programme commissioned by RTÉ resulting in 'The Mountain' which ran for two series on RTÉ2. Researcher/AP on The Mountain with responsibility for the TV games and online content." Devised/developed history mini-series 'Just Bluffing' for broadcast on RTÉ2 with accompanying non-linear content (2012). Researcher for mini-series Survival School (2011) and word-play quiz show Watch Your Language over 3 series (2007/09) -
News Reporter And Feature JournalistIrish Media Organisations 1998 - 2005The Irish Times (Freelance feature writer)Irishtimes.com/The Irish Times (Senior News Journalist 2000-02), Irish Examiner (Freelance feature writer)The Village (Freelance feature writer)The Tallaght Echo (Features Writers 2002-03)Garda Review (Freelance)Irish Marketing Journal (Assistant Editor 1998-99)Sunday Business Post (Freelance)
Aoife O'Reilly Skills
Aoife O'Reilly Education Details
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Journalism -
History -
Artificial Intelligence For Business -
Institute Of Public Administration IrelandInnovation -
Digital Communication And Media/Multimedia -
Economics And History
Frequently Asked Questions about Aoife O'Reilly
What company does Aoife O'Reilly work for?
Aoife O'Reilly works for Safefood
What is Aoife O'Reilly's role at the current company?
Aoife O'Reilly's current role is Communications Manager - Digital and Health.
What schools did Aoife O'Reilly attend?
Aoife O'Reilly attended Dublin City University, University College Dublin, Ucd Professional Academy, Institute Of Public Administration Ireland, Dublin Business School, University College Dublin.
What are some of Aoife O'Reilly's interests?
Aoife O'Reilly has interest in Animation, New Technology, Digital Media, Popular And Urban Culture, Entertainment, Youth Culture, Media And Broadcasting Trends, Fashion And Design.
What skills is Aoife O'Reilly known for?
Aoife O'Reilly has skills like Digital Media, Media Production, Film, Social Media, Video Production, Broadcast Television, Journalism, Content Strategy, Strategic Planning, Creative Content Generation, Multimedia, Youth Programmes.
Who are Aoife O'Reilly's colleagues?
Aoife O'Reilly's colleagues are Peter Dewhurst, Hayley Linehan, Deirdre Cosgrove, Cliodhna Foleynolan, Tracey Thompson, Gillian Fox, Irene Collins.
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Aoife O'Reilly
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2cplhealthcare.com, cpl.ie
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