Aoife Daly Email & Phone Number

Lincoln, England, GB

Please see the description of my role at Operatix below. This role remains the same due to an acquisition, and my responsibilities have continued unchanged under the new company structure.

• SEO and content strategy creation, both in-house and for clients as part of our marketing services
• Creating and optimising SEO-led blog content
• SEO keyword research and analysis using SemRush and Moz
• Managing podcast production from start to finish, including recruiting guests, writing podcast script, liaising with the editing team and promotion
• Social media management, including Instagram and LinkedIn accounts
• Internal and external newsletter campaigns using Constant Contact

• Creating content for a variety of diverse clients, including Superdry, Dyson, Etihad Airways, Groupon, Pai Skincare and more
• Using SEO practices and data provided by the wider team, transforming data into high-ranking content that reads naturally - no keyword stuffing here!
• Working in a fast-paced marketing agency, sticking to tight deadlines while ensuring copy is up to the highest standard
• Writing functional copy for product pages, blogs, social media posts and video scripts, ensuring all are targeted towards their specific audiences
• Writing for a myriad of different markets: fashion, lifestyle, cosmetic procedures, renting, travel and technology, to name just a few
• Working collaboratively with clients and the wider teams, providing solutions to any problems as well as conceptualising ideas for clients

Peterborough, United Kingdom

• Putting together and completing a monthly B2B magazine start to finish
• Writing news articles and longer feature pieces, working with businesses to do so
• Designing magazine pages using Adobe InDesign
• Flat planning using Excel, therefore proficient in Microsoft Office programs
• Booking in, designing and placing advertisements for businesses
• Using online platforms such as WordPress to blog and gain an online following

• Writing articles on a variety of subjects such as mental health, fashion, lifestyle and opinion pieces
• Conducting Interviews and turning them into informative features
• Thinking of article ideas to suit the audience, considering the current market trends
• Using SEO tools to attract a wider audience
• Promoting articles on social media

• Writing articles for a very specific target audience
• Writing 'listicle' style articles, so therefore understand how to ensure the information is formatted in a quick yet fun way
• Staying current with market trends, considering everything from the language used to the chosen images to stay relatable
• Thinking of article ideas that will go viral or stay very popular on Pretty52's social media channels
• Interact with readers using social media, mainly Twitter and Facebook
• Sticking to strict deadlines

• Writing multiple articles, a week, many of which were in the top 2 regarding website traffic
• One article was read over 15,000 in just a couple of months
• Contributing ideas and planning for said articles while sticking to strict deadlines
• Using WordPress and social media to promote content
• Video blogging, including accommodation tours and reviewing relevant products from other companies
• Articles published on TasteUni’s website were partially republished in other magazines, including The Telegraph and Linked Magazine