Aoling L. Email & Phone Number

London, England, Gb

London, England, United Kingdom

1. Identified trending topics using SEO strategies and developed a Python-based crawler bot integrated with Google Alerts, paired with a visualised dashboard to automate the sourcing process. This initiative drove a 200K daily increase in organic search traffic, significantly improving efficiency and content visibility.2. Led experimental campaigns to re-engage churned users using A/B testing strategies. Defined the user lifecycle, segmented users in the CRM, and compared re-engagement rates across test and control groups. Monitored potential negative effects, such as opt-outs or app uninstalls, to ensure retention. After testing, identified a messaging strategy that reactivated 66% more churned users than the control group, driving improved user retention.

London, England, United Kingdom

1. Spearheaded the establishment of the Binance (CoinMarketCap) data warehouse by collaborating with big data engineers, backend engineers, and DevOps2. Successfully facilitated the transition from Excel analysis to scalable big data analysis, benefiting the entire organisation and its subsidiary brands3. Defined critical company metrics, including retention, weekly visit duration, and DAU (Daily Active Users) and led reporting of them up to CEO and leadership team level, enabling the creation of a fundamental user growth funnel.4. Developed data pipelines to automate weekly dashboards and reports, servicing 5+ diverse teams, including product, listing, marketing, SEO, and PR.5. Integrated multiple data sources, such as CMC internal backend database, Google Analytics, Sensors, SimilarWeb, and Sensor Tower, saving the team considerable time on data pulling per week.

Singapore, Singapore

1. Leveraged my coding skills in SQL and Python to create advanced dashboards and conduct in-depth analysis in Periscope.2. Utilised multiple data sources, including Salesforce, Google Analytics, and internal applications, to derive actionable insights.3. Developed data models and refined business workflows for multiple applications, enabling a holistic view of the overall company business. 4. Defined KPIs on a company-wide level and led meetings with business and engineering teams to collaborate on projects aimed at improving business processes and infrastructure, driving impactful changes.

Singapore

Main Projects:- Dashboarding- Performance Analysis + Tracking- Partner Management + Best PracticeMain Tech:- Presto SQL- Hive- Visualization- Python

Master'S Degree, Electrical, Electronics And Communications Engineering, 4.5/5

Bachelor'S Degree, Electrical, Electronics And Communications Engineering, 3.8

Activities and Societies: 2012.7～2012.8 Student Union of Electronic Information School in Soochow University [Vice President] .