Leads global outreach efforts to achieve top Google rankings in markets like Australiaand the United States, driving growth in organic traffic and patient inquiries. Improved lead managementsystems, resulting in a 50% MQL-to-SQL conversion rate, and works with product owners to refine searchmarketing strategies using GA4 and Looker Studio. Manages Google Ads campaigns, uses Microsoft Clarityto optimise sales pages, and tracks traffic with tools like Ahrefs to identify growth opportunities. Staysupdated on SEO trends and applies data-driven insights to deliver reliable, search-optimised content thatimproves rankings and supports business growth.