Anna Orestova Email & Phone Number

Boca Raton, Florida, United States

Product Marketer at ETNA Trader. Founded in 2002, ETNA Software Corp. is a leading financial technology company. We develop ready to-go solutions for brokers, robo-advisors, and FinTech firms.

On this project, we successfully developed the MVP of a mobile app, meeting KPIs within the planned schedule. I actively contributed to both development and promotion, including:- Creating a user experience metric system detailed in my article: https://bit.ly/3qLm0Fv- Proposing and implementing a feature chosen by 90% of engaged users.- Identifying a high-converting audience (ICR 18%) through 4 landing pages and 70+ ad campaigns, resulting in significant app installations.- Executing a cost-effective marketing campaign, gathering 1000+ contacts in the target audience.- Playing a key role in competitor analysis, target audience analysis, marketing research, customer development interviews, buyer persona creation, Customer Journey Map (CJM) development, value matrix creation, screen layout design, PPC advertising setup, targeted advertising, Google Analytics configuration, and web analysis.

Helped an e-commerce company position and promote a new product, including:- Developing a marketing strategy using the Ikea effect to engage users effectively.- Implementing a campaign resulting in a 4x increase in sales revenue.- Reducing website development costs by 5x through new platform transition.- Optimizing ad costs through thorough web analysis of agency-set campaigns.- Assisted in audience segmentation, content creation, and ad setup for different target groups, developing page layouts for implementation on the site, creation requirements for developers, developing new web-site on the Tilda platform, SMM, Email Marketing.

Helped companies build their brands and sell online. Worked with clients from various business sectors. Example of my work:- Established a successful e-commerce business from scratch, achieving ROI within 6 months.- Contributed to defining the business concept, creating a marketing strategy.- Developed a website, integrated it with a CRM system, set up trigger-based email campaigns, configured advertising, and implemented analytics systems.- Aided in creating a content strategy resulting in 6000 "active" social media followers within 6 months.

Launched a B2B FinTech startup and led the development of a cloud accounting service enabling entrepreneurs to handle tax calculations, generate declarations, compute insurance premiums, prepare payment orders, and maintain records of counterparties. Key details:- Developed the app's concept, mechanics, and structure.- Implemented functions for increased user engagement and revenue growth.- Executed marketing campaigns to enhance Conversion Rate (CR); for example, email marketing increased CR in 4 times.- Collaborated with cross-functional teams for effective promotion.- Attracted over 1000 users who filled out profiles.- Generated income from users but struggled to achieve significant profitability.