Andrea Ortega C. Email & Phone Number

Madrid, Es

Providing tutoring for the professional course of "Persuasive Communication" at the Massachusetts Institute of Technology.

Madrid, Community Of Madrid, Spain

Increasing companies’ growth and equality by providing gender and diversity perspectives and guidelines on projects. Crafting measured communications strategies to improve international organizations, NGOs, and start-ups' positioning and performance in the US, Spain, and Chile. Raising awareness on the importance of equality to reach sustainable growth from a feminist perspective.

Washington D.C. Metro Area

During this period, I was in charge of developing communication strategies for different internal clients at the Bank. I worked with countries, operational sectors, and corporate sectors at the IDB. - I led the communications strategies for IDB’s Social Sector and its team of communicators. This included all the content related to the impact of COVID-19 and the vaccine rollout in Latin America and Caribbean countries, employment recovery, and social inclusion to close barriers faced by migrants, women, and people with disabilities, among others.- I led the communications for IDB’s country offices in the Dominican Republic and Mexico until April 2020. This entailed coordinating media engagement and strategies to better position the IDB as a trusted partner for the governments. - I was the liaison for communications for IDB’s Vice Presidency of Finance and Administration, in which I was in charge of the external communications for Investors and all media engagements related to the Finance Department. In addition, I was also in charge of developing communication strategies to promote externally the knowledge of the Information Technology Department of the IDB and its support to the region.

Área Metropolitana De Washington D.C., Estados Unidos

As an editor, I was in charge of writing and editing the stories behind the projects financed by the IDB Group. As a communicator, I created strategies to reach IDB’s target audiences among traditional and digital media. Among my main activities, I:- Advised and developed communication strategies to promote IDB's work in México and Dominican Republic.- Developed communication strategies to improve IDB Invest blog’s positioning on social media and media outlets.- Trained IDB Group staff on communication skills such as public speaking and storytelling to help them better communicate their mission and vision.- Edited and managed the production and publication of the IDB Invest Annual Report, published in the four official languages (Spanish, English, Portuguese and French).

Área Metropolitana De Washington D.C., Estados Unidos

I worked for over a year developing internal communications strategies to increase the engagement of IDB Group employees and promote programs, initiatives, and campaigns aiming to keep all employees informed. Some of my functions were:- Develop and deployment of HRD new initiatives and the overall HRD Communications Plan.- Drafting and editing official communications in English and Spanish bank-wide.- Maintain and develop content for the internal website of the Human Resources division, intranet, and newsletter bank-wide.- Create graphic design for the dissemination of Human Resources programs.

Área Metropolitana De Washington D.C., Estados Unidos

I worked as a consultant developing communications strategies for campaigns and events at IDB Invest, formerly known as the Inter-American Investment Corporation. During my time in this organization, I worked on social media strategies as well as creating and curating content. I also helped leaders to increase and improve their social media presence, and the engagement of the organization channels. Additionally, I was constantly developing content, such as blogs, speeches, and talking points for the senior management team and doing media training ad-hoc. Part of my functions and accomplishments involved:- Create, execute and disseminate social media strategy and media relations strategy for FINPYME Forum, IDB Invest flagship event with over 450 participants from all over the world and media coverage from more than 60 media outlets.- Write and edit monthly blogs to leverage IDB Invest content on social media and media outlets.- Work on reframing, strategies, and tactics for IBD Invest social media channels.

Santiago, Chile

Taking advantage of my zip code in Washington, D.C., I spent some time writing articles for El Mercurio, the biggest and oldest Chilean newspaper. Most of them are for Domingo, a travel magazine, where sometimes I collaborate writing pieces about "it" neighborhoods in the US.Warning! Everything is in Spanish.

Santiago, Chile

After several years working as a journalist, and looking for innovative ways to increase the impact of communications, I moved to a corporate communications position. I started as National Press Coordinator at the Chilean government leading media relations strategies, campaigns, and crisis communications for the Agricultural and Livestock Service (SAG), part of the Ministry of Agriculture. I brought my journalist background to showcase SAG’s work and stories. After almost two years of work, I left the government to study abroad with SAG’s media presence and recognition increased. As part of my accomplishments, I:- Helped to create the messages for the “Declare” Campaign, the largest campaign at the SAG that resulted in publications in Chile, Argentina, Brazil, and United States. - Developed a Crisis Communication Plan to improve the organization’s image and reputation, which included the following tactics: developing key messages to communicate, a media relations campaign with more than 200 hits in the country and social media strategy that involved new data visualization tools in promoting the organization's work and achievements.- Increased by 40% the organization’s media hits. These publications included a cover in El Mercurio and La Tercera –Chile’s largest newspapers- and the presence in different international media such as New York Times and BBC.

Santiago, Chile

As a motivated and driven staff member, I jumped to a challenge working for El Mercurio.com. This project was the first attempt of a Chilean traditional media, like El Mercurio, to increase the company’s digital revenue by creating an in-depth microsite for different industries under a ‘freemium’ model. During this period, I worked as part of the founder team of El Mercurio Campo developing data visualization tools, top agribusiness articles, and branding and positioning strategies to launch the website. During this period, my accomplishments were:- Worked in the foundation of the first Chilean agricultural paid website.- Won an award for Quality and Innovation in Journalism of Capa/Alltech, in 2012 for an article about the Chilean agribusiness industry.- Developed the database for an application that shows the prices of fruits and vegetables in different ports of international trade.

El Mercurio

After I graduated from Journalism School in Chile, I worked as a reporter covering business contingency, international economy, and consumer articles for the economic section at the biggest national newspaper in Chile. I consider myself a storyteller with a cause, my goal as a journalist was to make the economy approachable and engaging to everyone. As part of my accomplishments, I:- Wrote a cover article about the subprime crisis with interviews to four Economy Nobel Prizes, that was published in all media from the “Grupo de Diarios de América” (American Newspapers Group, GDA).- Published a national cover investigative journalism article about the abuses of the health insurance system.- Supported the organization of “100 Mujeres Líderes” (100 leader women) and “Avonni” (prize dedicated to rewarding innovations of Chilean entrepreneurs).

Santiago, Chile

As a dedicated reporter with a nose for agricultural news and a passion for the economy, I started working at Revista del Campo. I was an adept storyteller looking for influencers on the Chilean and international agriculture industry, and an in-depth analyst of the economic effects on commodities prices. During my period here, I:- Developed a cover article about the importance to develop sustainable business in the region and best practices applied in the rest of Latin America.- Covered events and developed articles about the effect of Genetically Modified Organisms (GMO) and the effect on traditional agriculture.- Was an active team member for a magazine with circulations of up to 111,000 across the country.

Santiago, Chile

My first job position as journalist was for a monthly magazine dedicated to cover elite sports such as: rugby, polo and golf, among others. Later, I became editor, responsible of the agenda of contents, and to cover related events to position the brand and increase the number of readers. During this period, I:- Developed the editorial calendar of the magazine. - Wrote a cover article about the World Rugby under 20 Championship, hosted in Chile on 2008.- Proofread and edited over 20 issues of the magazine before printing.

Doctor Of Philosophy - Phd, Feminist Studies And Gender

Studying the impact of feminism on social narratives to create more inclusive societies, analysing the case of Chile.

Master In Gender Studies, Feminist Research

Master In Professional Studies, Public Relations And Corporate Communications

Writing For The Web, Social Media

Techniques for writing in online media. This course was dictated by professor Guillermo Franco.

Social Media For Journalist, Social Media

Techniques and tools for community managing. Optimization of the social networks in communications media.

Bachelor Of Arts (B.A.), Journalism And Social Communication