Aoun Abi Aoun is an international consultant in tourism, sustainable tourism, and EWAA tourism development (Ecotourism, Wellness, Adventure, and Agritourism), and destination marketing, with 26 years’ experience in nine different countries. He is the Founder of Event Guru, a corporate tourism company founded in 2009 that specializes in corporate destination management, MICE, team building, experiential marketing and activations. He is also the co-founder of "Lebanon with a Twist," specialized in tourism media production and content creation, with an existing TV/Online program screening weekly at MTV alive and social media since 2017. The program promotes sustainable and EWAA experiences and destinations in Lebanon. Furthermore, Aoun is the founder and program designer of the Lebanese national sustainable tourism academy, the former co-founder and Executive Director of "Exit to Nature," which specialized in first-class adventure tourism, and a member of a coastal protected area. So far he developed multiple regional strategies covering different tourism types, identified business opportunities, designed hundreds of experiences, conceptualized and organized international festivals, developed a climate action plan in tourism, conceptualized and produced TV and Online programs, series, and campaigns, created marketing plans and activations, developed Feng shui tourism, organized wellbeing events, designed and provided capacity building programs, managed projects, created business plans, and worked with different types of destinations, associations, and companies in the Middle East. Aoun is a regular TV guest and has done over 30 live TV interviews on national and regional TVs. He is a researcher and an adventurer, practicing multiple outdoor sports. Most of all, Aoun's early humanitarian experiences as a scout and a first aid volunteer with the Lebanese Red Cross marked his path and influenced his strategic approaches. He is committed to serving local communities while conserving the environment and developing the economy.
Sustainable Tourism Academy
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Founder And DirectorSustainable Tourism Academy Oct 2019 - PresentThe Sustainable Tourism Academy offers a broad range of certificate and diploma programs that integrate climate mitigation and adaptation, as well as regenerative and responsible tourism. Our mission is to equip students, stakeholders, and officials with the knowledge and skills necessary to take effective action in their respective sectors. Participants of all genders and ages are empowered to become job-ready graduates through customized, engaging, and experiential training programs. The training is facilitated by leading regional experts, entrepreneurs, and consultants, each with over 20 years of experience in their respective fields.The Academy’s certificate programs are endorsed by professional entities from Germany, Switzerland, Cyprus, Dubai, Lebanon, and the UK. These endorsements are embedded within the certificates to ensure maximum recognition for graduates by all relevant stakeholders. Additionally, students will receive a certificate endorsed by their respective universities, which partner with the Sustainable Tourism Academy.
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Co-FounderLebanon With A Twist Jul 2017 - PresentLebanon with a Twist (LWT) is a TV and online segment dedicated to promoting nature-based tourism, airing weekly on MTV Alive since 2017. As a CSR initiative, LWT's mission is to raise awareness, generate interest, attract visitors, and support local stakeholders while fostering a culture of sustainable tourism. Serving as an edutaining platform, the show advocates for responsible travel and sustainability, promoting the concept of 'One Planet - Travel with Care.' Broadcast internationally, LWT reaches millions of Arabic-speaking viewers worldwide. To date, we have produced over 400 episodes, multiple series, and various awareness campaigns highlighting environmental and sustainable practices.
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Chief Executive DirectorEventguru.Me & "Lebanon With A Twist" 2009 - PresentBeirut District, LebanonEvent Guru is a boutique company specialized in Business Tourism & Corporate Hospitality services (Including Destination Management, MICE and Team Building), Sustainable Tourism Development, Destination Marketing, and Tourism Media Production.
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International Consultant In Sustainable And Nature Based Tourism Development & Destination MarketingFreelance Jun 2006 - PresentExpert in Tourism Sustainable Tourism & Ecotourism Development, marketing, Management and Training. Servicing all types of destinations and tourism entities (Nature reserves, resorts, cities, villages, regions and countries, NGOs, and private companies).using a holistic and unique methodology with multiple approaches from the concept of identity, to sustainable use of resources, magnet effect and attraction modules, geo-marketing, target markets, statistics, geopolitics, trends, global happenings and changes, trainings, guidelines, product/experiences design, experiential marketing and media production, activations, space optimization, corporate hospitality, adventure tourism, online marketing & social media, events and festivals, executive excursions, wellness tourism, themed tourism, heritage, business planning, budgeting, regulations, zoning, etc. Tourism Lead advisor to two global consultancy firms: INHOCO international hospitality & ECOFIN global consulting.
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Middle East Representative, Senior Consultant And Regional Trainer. Feng Shui TourismInternational Federation Of The Feng Shui Of The Present Time - Switzerland Aug 2010 - Aug 2017SwitzerlandMiddle East Representative, Senior Consultant and regional Trainer. Worked on the concept of Feng shui Tourism and gave courses at USJ - UPT university for 4 consecutive years. Followed the series of courses in different European countries (France, Spain and Switzerland) to complete my education. Worked in Lebanon, Dubai, Egypt ... in coordination with the Federation in Switzerland
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Managing DirectorMomentum Mar 2007 - Sep 2008BahrainAdvertising, Experiential Marketing, Activations, Events and Media Production. Handled regional accounts in Saudi Arabia, Bahrain, Oman, ...Developed the Brand Identity of a Sea Turtle Reserve in OmanReceived multiple trainings such as creative thinking, media & advertising, corporate events & interactive conferences, activations ... and had a great work exposure from being connected to momentum offices world wide.
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Ecotourism Project Manager - Saudi ArabiaInternational Expeditions Feb 2007 - Apr 2007LebanonInternational Hot Air Balloon Festival - Saudi Arabia.6 Participating Countries - ground logistics - coordination with the authorities - daily events - travel logistics - etc
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Ecotourism & Adventure Tourism Consultant And Trainer - OmanPromo Oman Aug 2006 - Feb 2007OmanConsultant during the Pre-opening phase of the first tourist cave in the gulf area 'AL Houta cave' - OmanDeveloped a business plan for an adventure tourism agency at Salalah - Oman Trained a group of local citizens to become tourist cave guides / tour leaders Developed the content of the cave visit Developed a tailored course based on experiential education
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Founder / Executive Director @ Exit To NatureExit To Nature Apr 2003 - Jul 2006LebanonA leader company in first class adventure, experiential tourism, eco and village tourism, outdoor sports festival and team building services. Organized the First International Paragliding Festival in Lebanon Designed and implemented hundreds of excursions and team building programs Provided corporate destination management services in Lebanon and SyriaOrganized and implemented the first activation in Bahrain for Batelco telecom using Acrobatic Rope Show on 2 of their buildings accompanied with live DJ, radio coverage, sound and light, branding, etc Designed a series of adventure challenges for Orbit Tv - Fatafit programTrained Mountain guides Participated in various national festivalsDeveloped detailed standards & procedures for adventure sports focusing on quality service and safety measurements.
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Front Desk Shift Leader. Acting Manager On Duty When NeededIntercontinental Le Vendome Hotel Nov 2000 - Feb 2003LebanonRated at the number one hotel in the Middle East, le Vendome Intercontinental is a 5 stars boutique luxury hotel focused on personalized Hospitality. In addition to my position, i was also a member of the ISO committee and the safety committeeReceived multiple trainings in hospitality, booking system, client servicing, iso procedures, etc
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Mountain GuideWild Expedition Dec 1996 - Dec 2002LebanonI took part in the pre-opening phase of one of the first eco and adventure tourism companies in Lebanon. Worked as a Mountain guide to become afterward a tour leader, project Leader and a Team Leader. Handled the climbing events from installation, to management and dismantlingHandled tours to SyriaParticipated in designing tours and created the concept of mix experiences within the same tour.
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Tour Leader & Area Manager GreeceNakhal Tours Jun 1997 - Sep 1999Greece, Lebanon And EgyptHandled hundreds of tourists on weekly basis including management of arrival and departures, accommodation, orientation meetings, bookings of excursions, organizing tours, etc
Aoun Abi Aoun Education Details
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Lebanese Tourism InstituteTourism And Travel Services Management. Thesis In Eco Tourism (Highest Grade) -
Private Business StudiesBusiness, Marketing, Advertising, Valuation, Crisis Management, Hospitality, Creative Thinking, Kpi
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International Academy Feng Shui Of The Present Time - Switzerland Mercia Du LacFeng Shui Of The Present Time
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Personal StudiesEcotourism, Sustainable & Adventure Tourism, Team Building, Leadership, Event Management, Etc
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Momentum For Experiential Marketing & Advertising
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Gersl ClubCaving - Rope Techniques - Cross Country Skiing - Climbing - Mountain Sports
Frequently Asked Questions about Aoun Abi Aoun
What company does Aoun Abi Aoun work for?
Aoun Abi Aoun works for Sustainable Tourism Academy
What is Aoun Abi Aoun's role at the current company?
Aoun Abi Aoun's current role is Executive Director, and International Consultant in Sustainable & Nature Based Tourism Development, Destination Marketing, Tourism Media Production, Business Tourism, Tourism Education, and Feng Shui Tourism..
What schools did Aoun Abi Aoun attend?
Aoun Abi Aoun attended Lebanese Tourism Institute, Private Business Studies, International Academy Feng Shui Of The Present Time - Switzerland Mercia Du Lac, Personal Studies, Momentum For Experiential Marketing & Advertising, Gersl Club.
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