Amanda Anson Email & Phone Number

Dallas, North Carolina, United States

• Developed and executed comprehensive marketing strategies to increase market share, brand recognition, and consumer engagement• Created and managed annual marketing budgets, setting realistic goals and expectations• Led cross-platform campaigns integrating TV, streaming, Google Ads, and social media to drive retention and brand awareness• Implemented targeted campaigns using SMS and Email Automation to enhance engagement and increase website traffic• Designed visually compelling elements for social media, email, webpages, landing pages, print materials, digital ads, and billboards• Executed SEO strategies via Facebook, Instagram, YouTube, and Google Ads to optimize digital engagement• Constructed and deployed website, blog, and podcast using WordPress, Audition, and AI tools• Managed a team of marketers and writers to create content driving sales, customer acquisition, retention, and brand loyalty• Established integrated brand guidelines across digital and print materials• Implemented marketing plans for tradeshows to showcase products and provide brand experiences• Utilized various platforms including Adobe Creative Suite (Photoshop, Illustrator, InDesign, Audition, AfterEffects), Microsoft Office, Mailchimp, HootSuite, FB Meta, Google Analytics, and Canva• Demonstrated skills in layout design, brochure creation, logo development, and responsive web asset production• Led new product commercialization efforts, including sustainable and refillable packaging concepts• Planned and executed marketing strategies for innovative packaging from concept to delivery, driving B2B partnerships and portfolio growth while enhancing B2C product accessibility and brand loyalty.

Charlotte, North Carolina, United States

- Revamp the original marketing strategy to address areas lacking structure and increase revenue, patient acquisition, and retention, boosting client volume by 50% for skincare sales and cosmetic services- Created podcast from the ground up, including filming, editing, and marketing for digital platforms heightening audience engagement- Collaborate with a business team of 10 personnel using interpersonal communication to uncover insights and strategies to develop and implement marketing and branding strategies- Spearhead the strategic and tactical execution of SEO strategy with Facebook, Instagram, and Google ads- Increased patient acquisition by developing new website concepts and pages, and growing website traffic by 25%- Created targeted campaigns and monthly promotions to amplify patient retention and online scheduling with SMS Automation, Email Automation, and branded materials- Manage a team of marketers and writers to optimize productivity and retention with optimized marketing content.-Crafted a dynamic cross-platform campaign merging TV and streaming, driving a surge in patient acquisition for body enhancement services. Leveraged video content, targeted Google ads, and optimized landing pages to amplify brand visibility and engagement effectively.

Raleigh-Durham, North Carolina Area

Generate highly effective marketing materials for the National Inclusion Project, expanding awareness and support for the nonprofit's causeProduce a visually stunning and informative brochure for North Carolina Zoo Education Event, driving interest and attendance rate for the event by 88%Craft a unique and memorable logo for Calliope's Cloakroom, helping the brand to establish a strong identity and stand out in a crowded market.Make a visually striking logo and marketing information for Chez L'Amour, contributing to increased visibility and bookings for the wedding design company.Coin an engaging and interactive Space Banner for a Girl Scout Troop Science Event, making the learning experience more enjoyable and memorable.Develop effective logo and marketing content for Greystar Maintenance Pals, revamping engagement and brand recognition for the maintenance services provider by 40%

Concord, North Carolina

Liaised with 5+ marketing specialists to develop skincare branding and corporate identity initiatives, heightening online brand awareness presence by 55%Implemented comprehensive marketing plans and budgets, intensifying ROIDelivered comprehensive market research, forecasts, competitive analyses, campaign results, and consumer trends through analysis of key marketing performance metrics and tracking toolsUncovered insights and strategies to develop and implement marketing and branding strategies by cooperating with a business team, improving brand awarenessMade compelling marketing content for multiple platforms, growing overall sales by 45%

Raleigh, North Carolina

Maintained brand assets for clients, improving brand consistency across all channels by 20%Wrote and edited clear and engaging content for new and existing products/websites, resulting in a boost in user engagement on the company's mobile app.Enhanced brand identity by designing new social media, web, and print creative elements, enhancing brand awareness, and growing in engagement on social media platforms.Conceptualized visually compelling email marketing campaigns and promotional event materials, resulting in a 25% improvement in email open rates and a 20% escalation in event attendance.Developed and designed high-impact marketing materials, resulting in a revamp in webinar registrations and escalation in Salesforce leads.

Certification, Digital Marketing / Social Media Marketing

Bachelor'S Degree, Graphic Design/ Advertising