Digital Media Executive
CurrentMain Responsibilities• Delivering best-in-class responsible advertising across multiple regulated markets, while working to ensure market specific regulation and standards are met.• Working directly with dedicated account management teams of the relevant Performance Marketing platforms, such as Google Ads, Twitter/X Ads and Snap Ads, to deliver industry leading campaigns.• Working with external partners to support and execute direct media buys and sponsorships• Planning, delivering and reporting on large scale advertising campaigns.• Supporting the Digital Media Lead across Paid Media channels (YouTube/Google Ads, Direct Buys, and Sponsorships)• Managing Paid Social channels (Facebook Ads, Twitter Ads, and Snap Ads) across performance and branding objectives.• Optimising marketing investment based on data and channel to improve overall performance.• Overseeing the end-to-end implementation including set-up, management, analytics, tracking and reporting of Performance Marketing accounts.• Supporting the day to day execution and optimisation of marketing campaigns across the bet365 business lines.• Delivering a clear Marketing strategy, working with the relevant platforms on a test and refine approach, which delivers on the key KPls for each market.