Main Responsibilities• Delivering best-in-class responsible advertising across multiple regulated markets, while working to ensure market specific regulation and standards are met.• Working directly with dedicated account management teams of the relevant Performance Marketing platforms, such as Google Ads, Twitter/X Ads and Snap Ads, to deliver industry leading campaigns.• Working with external partners to support and execute direct media buys and sponsorships• Planning, delivering and reporting on large scale advertising campaigns.• Supporting the Digital Media Lead across Paid Media channels (YouTube/Google Ads, Direct Buys, and Sponsorships)• Managing Paid Social channels (Facebook Ads, Twitter Ads, and Snap Ads) across performance and branding objectives.• Optimising marketing investment based on data and channel to improve overall performance.• Overseeing the end-to-end implementation including set-up, management, analytics, tracking and reporting of Performance Marketing accounts.• Supporting the day to day execution and optimisation of marketing campaigns across the bet365 business lines.• Delivering a clear Marketing strategy, working with the relevant platforms on a test and refine approach, which delivers on the key KPls for each market.

During my time on the scheme, I've gained extensive experience across various marketing functions, collaborating closely with talented Editors, Supervisors, and Management. My rotation period has provided me with a comprehensive understanding of Affiliates, Gaming Content, Gaming CRM, Marketing Compliance, Marketing Delivery, Marketing Support, Paid Media, Sports & Betting News, and Video Content.

At Talence, experts in Business and Personal Growth Coaching in Recruitment, I implement the social media plan using Buffer, create and source content through Google Alerts, and manage email marketing campaigns with Mailchimp CRM systems. Additionally, I scan industry reports to craft engaging content and effectively communicate with both internal and external stakeholders.

At Step, the UK's leading provider of paid student and graduate internships, placements, and permanent opportunities, I ran email marketing campaigns with HubSpot CRM, drafted and published social media plans using tools such as Canva, Later, and Buffer, and managed the Step Further Mentorship programme. My responsibilities included website maintenance with WordPress, creating and updating content to boost SEO visibility, attending university careers fairs and recruitment exhibitions, presenting workshops to university students nationwide, and contributing to the data collection, promotion, and design of an annual research report. I worked closely with senior management to achieve target KPIs and used Google Analytics to monitor site metrics like bounce rate.

At Lybotics, a non-profit organization dedicated to inspiring young people to become science and technology leaders by enhancing education and uplifting Libyan communities, I supported marketing executives in organising various projects, employed marketing analytics techniques to gather important data (including social media, web analytics, and rankings), and composed and posted online content on the company's website and social media accounts.

Christmas Temporary Worker

Commonly known as Home Bargains is a popular discount retailer with over 400 stores. Responsibilities included:• Recommending products based on customer needs.• Visual merchandising to increase sales.• Proactively identified and solved complex problems that impacted operations management and business directions.• Provided expert product and service information.

Saray Kebab House was a popular restaurant/takeaway. Responsibilities included:• Operating cash register for cash, check and credit card transactions with 100% accuracy.• Guided guests through dining rooms and provided needed assistance.• Communicated well with customers and other staff to complete orders.