During my tenure as a Research Intern at F13 Technologies, I delved into the realm of media monitoring, where I gained hands-on experience and insights into tracking trends, analyzing mentions, and extracting actionable insights from vast datasets. This opportunity not only enhanced my proficiency in data analysis but also provided me with a deep understanding of media dynamics in today's digital landscape.This experience has been instrumental in shaping my career trajectory and strengthening my skill set in the field of data analysis.

Data Analyst Intern, Abhyaz | Duration: 45 daysAs a Data Analyst Intern at Abhyaz, I played a vital role in data enrichment initiatives, focusing on contact segmentation, contact scoring, and workflows using Zoho Campaigns. During my 45-day internship, I gained valuable hands-on experience in leveraging data analytics tools and techniques to optimize marketing strategies.Responsibilities:Collaborated with the marketing team to identify target audience segments based on demographic and behavioral attributes.Conducted data cleansing and enrichment activities to ensure data accuracy and integrity for effective campaign execution.Utilized Zoho Campaigns to develop customized workflows and automated processes, enhancing campaign efficiency.Implemented contact scoring models to prioritize leads and optimize marketing efforts for higher conversion rates.Analyzed campaign performance metrics and generated actionable insights to drive data-driven decision making.Projects:Contact Segmentation: Led the development of a comprehensive contact segmentation strategy, leveraging customer data to create distinct segments based on demographics, preferences, and engagement levels. This resulted in more personalized and targeted marketing campaigns.Contact Scoring: Designed and implemented a contact scoring model using Zoho Campaigns, assigning scores to leads based on their interactions and behaviors. This enabled the sales team to prioritize leads effectively and increase conversion rates.Workflows Automation: Developed automated workflows in Zoho Campaigns to streamline campaign execution processes, reducing manual effort and improving overall efficiency. This included setting up triggers, actions, and personalized communication paths based on customer interactions.

This was a virtual internship in which I worked upon data cleaning and also learnt basics of PowerBI and created reports accoding to the visualisation

In this internship I worked on two projects i.e. STOCK MARKET ANALYSIS and RED WINE QUALITY